{"id":242290,"date":"2017-11-07T00:00:00","date_gmt":"2017-11-07T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/why-packaging-matters-to-millennials\/"},"modified":"2021-11-22T10:42:24","modified_gmt":"2021-11-22T10:42:24","slug":"why-packaging-matters-to-millennials","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/why-packaging-matters-to-millennials\/","title":{"rendered":"Perch\u00e9 il packaging \u00e8 importante per i millennial"},"content":{"rendered":"<p>I millennial hanno superato i baby boomer come gruppo di consumatori pi\u00f9 numeroso. Che effetto ha questo sul packaging?<\/p>\n<p><a href=\"http:\/\/info.billerudkorsnas.com\/lets-not-forget-the-millennials\" target=\"_blank\" rel=\"noopener noreferrer\">Guarda Jon Haag<\/a>Il direttore di Consumer Insights di BillerudKorsn\u00e4s, che analizza il modo in cui i proprietari dei marchi utilizzano il packaging per attirare i consumatori millennial, ha presentato un'intervista a BillerudKorsn\u00e4s.<\/p>\n<p>Le intuizioni di Jon si basano sulla <a href=\"http:\/\/info.billerudkorsnas.com\/lets-not-forget-the-millennials\" target=\"_blank\" rel=\"noopener noreferrer\">Rapporto 2017 del panel di consumatori BillerudKorn\u00e4s<\/a>, che dimostrano che:<\/p>\n<ul>\n<li>Gli imballaggi riciclabili sono al centro dell'agenda dei Millennials<\/li>\n<li>I millennial sono pi\u00f9 consapevoli di ci\u00f2 che acquistano<\/li>\n<li>I Millennials sono interessati alla personalizzazione del packaging<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Millennials have surpassed the baby boomers as the largest consumer group. How does that effect packaging? Watch Jon Haag, Director Consumer Insights at BillerudKorsn\u00e4s, as he explores how brand owners use packaging to attract millennial consumers. Jon\u2019s insights are based on the BillerudKorn\u00e4s Consumer Panel 2017 report, which show that: Recyclable packaging is high on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":263321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-242290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-member-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why packaging matters to millennials - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/why-packaging-matters-to-millennials\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why packaging matters to millennials - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Millennials have surpassed the baby boomers as the largest consumer group. How does that effect packaging? Watch Jon Haag, Director Consumer Insights at BillerudKorsn\u00e4s, as he explores how brand owners use packaging to attract millennial consumers. Jon\u2019s insights are based on the BillerudKorn\u00e4s Consumer Panel 2017 report, which show that: Recyclable packaging is high on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/it\/why-packaging-matters-to-millennials\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-07T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-22T10:42:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/08\/billerudkorsnas.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"196\" \/>\n\t<meta property=\"og:image:height\" content=\"110\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"Why packaging matters to millennials\",\"datePublished\":\"2017-11-07T00:00:00+00:00\",\"dateModified\":\"2021-11-22T10:42:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/\"},\"wordCount\":78,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/billerudkorsnas.webp\",\"articleSection\":[\"Pro Carton Member News\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/\",\"name\":\"Why packaging matters to millennials - 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