{"id":242243,"date":"2017-02-14T00:00:00","date_gmt":"2017-02-14T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/commentary-from-the-new-general-manager\/"},"modified":"2021-11-05T18:30:31","modified_gmt":"2021-11-05T18:30:31","slug":"commentary-from-the-new-general-manager","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/commentary-from-the-new-general-manager\/","title":{"rendered":"Commento del nuovo direttore generale"},"content":{"rendered":"<p><strong>Uno dei ruoli chiave di Pro Carton \u00e8 quello di promuovere i vantaggi del cartone e del cartoncino e difficilmente potremmo avere credenziali ambientali migliori. Ritengo tuttavia che dobbiamo essere pi\u00f9 espliciti nel comunicare il nostro messaggio a tutti i nostri principali mercati di riferimento.<\/strong><br \/>\n<strong>L'anno scorso abbiamo avviato una nuova campagna di PR in Germania basata sul principio \"I cartoni non creano rifiuti di plastica\", che ha ottenuto un'ampia copertura mediatica. \u00c8 questo tipo di messaggio un po' pi\u00f9 provocatorio che credo sia necessario far passare.<\/strong><\/p>\n<p>Ricordo di aver sentito John Kerry, il Segretario di Stato americano, fare un discorso video l'anno scorso sulla stessa linea, dicendo: \"Abbiamo bisogno del vostro aiuto. Come consumatori dovremmo acquistare prodotti con imballaggi riciclati (riciclabili) e ridurre la quantit\u00e0 di plastica che utilizziamo nella nostra impronta di carbonio complessiva\". Sebbene la plastica abbia il suo posto nella societ\u00e0 moderna, ritengo che non dovrebbe mai essere usata per gli imballaggi quando invece si pu\u00f2 usare un materiale pi\u00f9 sostenibile, come il cartone.<\/p>\n<p>A questo proposito, avete visto l'articolo apparso sul Times (Regno Unito) il mese scorso? Il titolo era semplicemente \"Ho visto il futuro ed \u00e8 pieno di scatole\" e, anche se riguardava principalmente il cartone ondulato, in generale si \u00e8 fatto un forte appello alle \"scatole di cartone\", come le ha definite la scrittrice; \u00e8 arrivata persino a dire \"se avessi di nuovo il mio tempo cercherei una carriera nel design del prodotto, specializzandomi nell'imballaggio\"!<\/p>\n<p>Non \u00e8 un cattivo giudice.<\/p>\n<p>Cartoni - imballaggi per un mondo migliore.<\/p>\n<p><em><a href=\"mailto:hitchin@procarton.com\">TONY HITCHIN Direttore generale, Pro Carton<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Uno dei ruoli chiave di Pro Carton \u00e8 quello di promuovere i vantaggi del cartone e del cartoncino e difficilmente potremmo avere credenziali ambientali migliori. Ritengo tuttavia che dobbiamo essere pi\u00f9 espliciti nel comunicare il nostro messaggio a tutti i nostri principali mercati di riferimento. L'anno scorso abbiamo avviato una nuova campagna di PR in Germania, basata sul principio \"I cartoni non creano rifiuti di plastica\", che ha ottenuto un'ampia copertura mediatica. \u00c8 questo tipo di messaggio un po' pi\u00f9 provocatorio che credo dobbiamo far passare.<\/p>","protected":false},"author":1,"featured_media":242244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,242],"tags":[45],"class_list":["post-242243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-procarton","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commentary from the new General Manager - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/commentary-from-the-new-general-manager\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commentary from the new General Manager - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"One of the key roles of Pro Carton is to promote the benefits of cartons &amp; cartonboard and we could hardly have better environmental credentials. I believe however that we need to be more outspoken in communicating our message to all our key target markets. Last year we started a new PR campaign in Germany based around the principle \u201cCartons don\u2019t create plastic waste\u201d which gained a lot of media coverage. 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