{"id":242221,"date":"2016-09-16T00:00:00","date_gmt":"2016-09-15T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/pro-carton-ecma-award-2016-the-winners\/"},"modified":"2021-11-05T18:31:03","modified_gmt":"2021-11-05T18:31:03","slug":"pro-carton-ecma-award-2016-the-winners","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/pro-carton-ecma-award-2016-the-winners\/","title":{"rendered":"Pro Carton ECMA Award 2016: i vincitori"},"content":{"rendered":"<p><strong>Il 20\u00b0 Pro Carton ECMA Award ha trionfato con un nuovo record: pi\u00f9 partecipanti, da pi\u00f9 paesi, e ancora pi\u00f9 iscrizioni. Il 15 settembre 2016 i premi sono stati presentati in un ambiente festoso al Congresso ECMA di Cannes - ad un pubblico di personalit\u00e0 di spicco dell'industria europea del cartone e del cartoncino.<\/strong><\/p>\n<p>Il moderatore Tony Hitchin ha guidato gli ospiti attraverso un superbo spettacolo ambientato nel magnifico scenario del Palm Beach Casino di Cannes. Ed \u00e8 diventato pi\u00f9 che chiaro: l'importanza del packaging come strumento di marketing \u00e8 in continuo aumento e la sostenibilit\u00e0 sta diventando parte integrante dell'identit\u00e0 del marchio. Inoltre, i cartoni<\/p>\n<ul>\n<li>stanno diventando pi\u00f9 intelligenti e sviluppando interni altamente migliorati: coprendo argomenti come le chiusure di sicurezza, la disposizione dei prodotti o la presentazione,<\/li>\n<li>offrono alternative pi\u00f9 sostenibili di altri materiali d'imballaggio - in particolare per quanto riguarda gli imballaggi di plastica che sono impopolari per i consumatori,<\/li>\n<li>stanno diventando uno strumento di marketing deliberatamente usato e uno strumento di vendita attiva nell'era della comunicazione multicanale,<\/li>\n<li>sottolineano gli aspetti di sostenibilit\u00e0 della gestione del marchio e sono deliberatamente usati per questo scopo,<\/li>\n<li>sono una \"delizia\" nel punto vendita: non solo per i colori \"forti\", ma sempre pi\u00f9 per il loro design strutturale.<\/li>\n<\/ul>\n<p>I finalisti erano gi\u00e0 stati annunciati in agosto. I premi erano divisi in sette categorie e tre premi principali: \"Cartone dell'anno\", \"Pi\u00f9 innovativo\" e \"Sostenibilit\u00e0\". I certificati e i trofei sono stati consegnati da Roland Rex, presidente di Pro Carton, e dal Dr. Andreas Blaschke, presidente di ECMA.<\/p>\n<p>Il \"cartone dell'anno\" \u00e8 andato alla confezione di sigarette elettroniche: <a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/carton-of-the-year\/\">\"Mio. Von Erl\"<\/a>estremamente elegante, My.Von Erl crea un effetto wow assoluto quando viene aperto. Senza utilizzare altri materiali che il cartone, l'imballaggio abbraccia tutti gli elementi e gli accessori. Il vincitore nella categoria \"Sostenibilit\u00e0\" \u00e8 stato il \"<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/sustainability-award\/\">Beam-Box<\/a>\" di Varta: molto attraente, sostenibile, innovativo e pratico nell'uso - questo cartone di forma triangolare ha semplicemente tutto ci\u00f2 che serve per un buon imballaggio. Il \"Most Innovative\" Award \u00e8 andato alla soluzione sorprendente ma semplice \"<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/most-innovative\/\">Succo di frutta Pago: Promozione Honeydew-Mango<\/a>\"L'esecuzione molto creativa permette di aggiungere una bottiglia supplementare alla confezione, sia come bonus che per introdurre un nuovo gusto.<\/p>\n<p>I giudici di tutte le sezioni della Supply Chain sono stati colpiti dalle idee sorprendenti e convincenti: Satkar Gidda (<a href=\"http:\/\/www.sieberthead.com\/\" target=\"_blank\" rel=\"noopener\">SiebertCapo<\/a>, presidente della giuria) era responsabile del design e del marketing - insieme a Susanne Lippitsch (<a href=\"http:\/\/www.sl-design.at\/\" target=\"_blank\" rel=\"noopener\">SL Design<\/a>), Wilfried Duivenvoorden (<a href=\"http:\/\/www.unilever.com\/\" target=\"_blank\" rel=\"noopener\">Unilever<\/a>) per i marchi. Lotte Krekels (<a href=\"http:\/\/carrefour.com\/\" target=\"_blank\" rel=\"noopener\">Carrefour<\/a>) ha contribuito con prospettive dal commercio al dettaglio, Peter Strahlendorf (<a href=\"http:\/\/carrefour.com\/\" target=\"_blank\" rel=\"noopener\">\"Nuovi affari\"<\/a> editore) ha rappresentato il mercato e i consumatori. Peter Klein Sprokkelhorst ha agito come consulente della giuria in termini di finezza tecnica delle voci.<\/p>\n<p>La novit\u00e0 di quest'anno \u00e8 stata la presenza sulle pi\u00f9 importanti piattaforme di social media: condividere, \"mi piace\" e commentare le foto, i testi e i video dei finalisti e dei vincitori del premio a <a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/\">www.procarton.com<\/a>.<\/p>\n<p>I vincitori:<\/p>\n<p>PREMIO ECMA PRO CARTON<br \/>\nCarton of the Year<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/carton-of-the-year\/\">Bellezza dall'interno: Il mio. Von Erl<\/a><\/p>\n<p>SOSTENIBILIT\u00c0<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/sustainability-award\/\">Cartone su tutta la linea: Beam-Box<\/a><\/p>\n<p>IL DESIGN PI\u00d9 INNOVATIVO<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/most-innovative\/\">Pura gioia di vivere: Succo di frutta Pago: Promozione Honeydew-Mango<\/a><\/p>\n<p>BELLEZZA E COSMETICI<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/beauty-cosmetics\/\">Cartone sexy: Flormar All Eyes on Me Collection<\/a><\/p>\n<p>BEVANDE<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/beverages\/\">Nobile per natura: Polz Brandy XO<\/a><\/p>\n<p>CONFEZIONAMENTO<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/confectionery\/\">Dolci pulcini: SCATOLA DI UOVA<\/a><\/p>\n<p>ASSISTENZA SANITARIA E FARMACEUTICA<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/healthcare-pharmaceuticals\/\">Premendo un pulsante: Orion Pharma Oy SILEO<\/a><\/p>\n<p>CIBO<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/food\/\">Sguardo fresco: Capsule di caff\u00e8<\/a><\/p>\n<p>NON-FOOD<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/non-food\/\">Molto maschile: Camacho Cigar Packaging mercato statunitense<\/a><\/p>\n<p>MERCATO DEI VOLUMI<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/volume-markets\/\">Uno per tutti: Reload, il mini-spray di profumo<\/a><\/p>\n<p><em>L'enorme successo del concorso continuer\u00e0 anche l'anno prossimo: come sempre, i dettagli del premio saranno annunciati a febbraio 2017, la scadenza per le iscrizioni \u00e8 il 25 maggio 2017. Ci aspettiamo un gran numero di nuove idee!<\/em><\/p>\n<p><em>Informazioni dettagliate insieme a casi di studio sui vincitori e immagini pronte per la stampa, nonch\u00e9 video, sono disponibili su <a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/\">www.procarton.com.<\/a><\/em><br \/>\n<em>Gli opuscoli stampati in inglese sono disponibili da Pro Carton tramite Suzanne E. McEwen, mcewen@procarton.com<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Il 20\u00b0 Pro Carton ECMA Award ha battuto un nuovo record: pi\u00f9 partecipanti, da pi\u00f9 paesi, e ancora pi\u00f9 voci.<\/p>","protected":false},"author":1,"featured_media":242222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[37],"class_list":["post-242221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-events-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pro Carton ECMA Award 2016: the winners - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/pro-carton-ecma-award-2016-the-winners\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro Carton ECMA Award 2016: the winners - 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