{"id":242133,"date":"2015-08-17T00:00:00","date_gmt":"2015-08-16T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/pro-carton-ecma-award-2015-the-finalists\/"},"modified":"2022-01-11T16:26:48","modified_gmt":"2022-01-11T16:26:48","slug":"pro-carton-ecma-award-2015-the-finalists","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/pro-carton-ecma-award-2015-the-finalists\/","title":{"rendered":"Pro Carton ECMA Award 2015 - i finalisti!"},"content":{"rendered":"

Un fantastico concorso entra nella sua fase finale: quest'anno, la giuria \u00e8 stata sopraffatta dalla qualit\u00e0 delle proposte. Un'attenzione speciale \u00e8 stata data al ruolo del cartone come il pi\u00f9 sostenibile dei materiali da imballaggio. I cartoni non solo si sono distinti per il loro design, ma anche per la loro convenienza e la perfetta interazione con il marketing e il messaggio del marchio. Il Awards 2015 sar\u00e0 presentato il 10. Settembre come parte del festoso Award Gala al Congresso ECMA di Bucarest.<\/strong><\/p>\n

Numerosi partecipanti hanno evidenziato come altri materiali possano essere sostituiti dal cartone. Particolarmente interessanti sono stati alcuni sviluppi nel design strutturale, che hanno aperto nuove aree di utilizzo e segmenti di mercato. Molti degli imballaggi presentati promuovevano l'interazione - funzionale, ludica, comunicativa.<\/p>\n

Sotto la presidenza di Satkar Gidda (SiebertHead, Design), la giuria ha accolto due nuovi giudici di alto livello: Lotte Krekels di Carrefour e la sua esperienza nel commercio al dettaglio, e Susanne Lippitsch che ha aggiunto la sua esperienza nella progettazione strutturale. La giuria \u00e8 stata integrata da due rappresentanti dell'industria dei prodotti di marca: Stan Akkermans (Mars) e Wilfried Duivenvoorden (Unilever). Peter Klein Sprokkelhorst ha svolto il ruolo di consulente della giuria per il perfezionamento tecnico dei progetti.<\/p>\n

La giuria \u00e8 rimasta particolarmente colpita dai lavori presentati nelle categorie \"Beauty & Cosmetics\" e \"Food\", oltre che da idee convincenti in altre categorie che non erano mai state presentate in questa forma. Molti esempi di successo hanno dimostrato che un buon design non deve necessariamente essere complicato. \"Se un concetto eccezionale \u00e8 in armonia con le esigenze della produzione, della distribuzione, del commercio e, soprattutto, del consumatore, allora vediamo soluzioni davvero potenti\", afferma il presidente Satkar Gidda.<\/p>\n

Ecco una panoramica dei finalisti nelle sette categorie principali tra cui saranno scelti i vincitori delle categorie, insieme al \"Carton of the Year\" e ai premi \"Pi\u00f9 innovativo\" e \"Sostenibilit\u00e0\". Immagini e brevi informazioni su tutti i finalisti sono disponibili al seguente indirizzo www.procarton.com <\/a>:<\/p>\n

Bellezza e cosmetici<\/strong>
\nLusso naturale: ambuja<\/a>
\nLook elegante: Serie cosmetica HYALURON<\/a>
\nDoppio messaggio: K.T.K Skincare<\/a>
\nRaffinatezza intricata: Scatola di rose in pizzo<\/a>
\nTutto tondo: M\u00fcller Soft Star Tissue<\/a><\/p>\n

Bevande<\/strong>
\nNuovo marchio: Beermats di fantasia<\/a>
\nUn Natale da urlo: Cartone Glenmorangie Festive Year-End<\/a>
\nQualit\u00e0 elegante: Nardini Grappa e Distillati<\/a>
\nLegame con la famiglia: Cartone dello sciroppo YO<\/a><\/p>\n

Pasticceria<\/strong>
\nTradizione e modernit\u00e0: Cadbury Heroes & Roses<\/a>
\nCartone giocoso: Gemme Play Pack<\/a>
\nPiacere combinato: collezione Hofbauer & Schlumberger<\/a>
\nPer quelle ore speciali: K\u00e4gi Classic Minis<\/a><\/p>\n

Sanit\u00e0 e prodotti farmaceutici<\/strong>
\nPrefezione olistica: Endocare Tensage Concentrato +<\/a>
\nValori interni: Multipack per studi clinici<\/a>
\nDivertimento per bambini senza limiti: tetesept<\/a>
\nSicurezza elegante: Zeramex<\/a><\/p>\n

Cibo<\/strong>
\nPiacere leggero: Apetit Ruoka<\/a>
\nEleganza sorprendente: Boffard Intenso<\/a>
\nAppetitoso: Fazer Alku nuovi prodotti del mulino<\/a>
\nNuovo pensiero: Uova all'aperto Garc\u00eda Puente<\/a>
\nGrande effetto: Corso principale Knorr<\/a>
\nSottile e sano: Frutta croccante Spar Vital<\/a><\/p>\n

Non-Food<\/strong>
\nL'arte di vivere: Davidoff Black GlideTec (per l'Armenia)<\/a>
\nIl fattore benessere: ARTICOLO m6<\/a>
\nAspetto naturale: Confezione di presentazione Para'Kito <\/a>
\nProfilo chiaro: Imballaggio del soffione, Imballaggio del kit del soffione da bagno<\/a><\/p>\n

Mercati di volume<\/strong>
\nCollegamento perfetto: Vassoio Hybric - insalate Auchan<\/a>
\nClassico croccante: \u00e8 solo... la mia scatola di Fish & Chips Great British<\/a>
\nComodit\u00e0 compatta: Menu Box per linee aeree<\/a>
\nNatura pura: Vario-Tray per frutti tondi<\/a><\/p>\n

I vincitori saranno annunciati e celebrati al Gala Award il 10 settembre al Congresso ECMA di Bucarest. A mezzanotte tutti i risultati saranno pubblicati su www.procarton.com<\/a>con brevi video delle discussioni della giuria sulle singole categorie, con immagini pronte per la stampa, commenti della giuria e storie di successo.<\/p>\n

Raccontaci i tuoi preferiti della Pro Carton ECMA Award: basta inviare una e-mail a mcewen@procarton.com<\/a>. Tre vincitori saranno estratti da tutte le voci corrette e riceveranno il cartone compreso il contenuto!<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Un concorso fantastico entra nella sua fase finale: quest'anno la giuria \u00e8 stata sopraffatta dalla qualit\u00e0 delle candidature.<\/p>","protected":false},"author":1,"featured_media":242134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[37],"class_list":["post-242133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-events-fr"],"yoast_head":"\nPro Carton ECMA Award 2015 \u2013 the finalists! - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/pro-carton-ecma-award-2015-the-finalists\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro Carton ECMA Award 2015 \u2013 the finalists! 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