{"id":242123,"date":"2015-05-11T00:00:00","date_gmt":"2015-05-10T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-retail-trade-wants-cartons\/"},"modified":"2021-11-07T16:01:22","modified_gmt":"2021-11-07T16:01:22","slug":"the-retail-trade-wants-cartons","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/the-retail-trade-wants-cartons\/","title":{"rendered":"Il commercio al dettaglio vuole i cartoni"},"content":{"rendered":"<p><strong>La multicanalit\u00e0 sta cambiando le strutture di vendita al dettaglio e questo influisce anche sugli imballaggi. Di conseguenza, Pro Carton ha commissionato all'EHI Retail Institute il seguente studio: \"Multicanalit\u00e0: requisiti, tendenze e potenzialit\u00e0 per l'imballaggio dei prodotti nel commercio elettronico\". L'80% del commercio al dettaglio considera il cartone come l'imballaggio preferito. Una sintesi sotto forma di brochure \u00e8 disponibile gratuitamente presso Pro Carton.<\/strong><\/p>\n<p>Tra tutti i membri della filiera dell'imballaggio, il commercio al dettaglio \u00e8 quello pi\u00f9 vicino ai consumatori. \u00c8 il primo a sapere quali soluzioni sono ben accettate dai clienti. Si sta gi\u00e0 riflettendo sull'uso ottimale delle opzioni digitali per costruire un nuovo sistema di distribuzione perfetto.<\/p>\n<p>Lo studio \u00e8 stato condotto tra i principali rivenditori multicanale e i proprietari di marchi e fornisce una prima impressione sul futuro del commercio al dettaglio e degli imballaggi. I cartoni hanno un potenziale enorme: in risposta alla domanda \"Quale imballaggio per prodotti soddisfa particolarmente bene i requisiti di spedizione?\", i cartoni sono chiaramente in testa alla classifica con l'80%.<\/p>\n<p>I partecipanti all'intervista hanno elencato le seguenti aree chiave per il packaging nella distribuzione multicanale:<\/p>\n<ul>\n<li>Esposizione nel negozio online<\/li>\n<li>Progettazione adeguata del packaging del prodotto per la distribuzione<\/li>\n<li>Confezione regalo<\/li>\n<li>Spedizione e restituzione<\/li>\n<\/ul>\n<p>La maggior parte del commercio al dettaglio desidera evitare imballaggi diversi per i vari canali di vendita. Tuttavia, lo studio dimostra che esiste una domanda di soluzioni di packaging innovative:<\/p>\n<ul>\n<li>Volumi di imballaggio personalizzati<\/li>\n<li>Confezioni regalo dal design accattivante e adeguato al marchio, che possono essere gestite in modo efficiente e standardizzato<\/li>\n<li>Soluzioni di imballaggio che offrono una buona protezione delle merci sensibili durante il trasporto<\/li>\n<li>Imballaggio del prodotto che pu\u00f2 essere utilizzato anche come imballaggio per la spedizione<\/li>\n<li>Soluzioni di imballaggio, progettate in modo intelligente, adatte sia per applicazioni B2B che per applicazioni B2C.<\/li>\n<\/ul>\n<p>Ecco il commento di un rivenditore multicanale riguardo alla spedizione: \"I produttori e il commercio devono ripensare l'imballaggio dei prodotti, passando da un approccio esclusivamente \"B2B\" a un approccio \"B2C\". In linea di principio, la funzione B2C dovrebbe essere aggiunta a ogni prodotto e quindi avere un effetto su un migliore imballaggio del prodotto. C'\u00e8 molto lavoro da fare per chi \u00e8 coinvolto nella Supply Chain...\".<\/p>\n<p>In generale, gli intervistati ritengono che i cartoni siano i pi\u00f9 adatti a rispondere a queste nuove sfide:<\/p>\n<ul>\n<li>La visualizzazione a 360 gradi e i contorni grafici chiari rendono i cartoni una scelta eccellente per la visualizzazione su Internet.<\/li>\n<li>I cartoni offrono un'ottima protezione del prodotto in diverse dimensioni e con un peso ridotto.<\/li>\n<li>Oltre alle classiche confezioni regalo, i cartoni sono ampiamente utilizzati per confezioni regalo di alta qualit\u00e0.<\/li>\n<li>In termini di forma e resistenza \u00e8 quindi ideale per diverse dimensioni e offre opportunit\u00e0 per nuove soluzioni modulari.<\/li>\n<\/ul>\n<p>I compiti dell'industria sono chiari: lo sviluppo accurato di nuove confezioni, differenziate per prodotto, che consentano di ordinare nuove quantit\u00e0 su Internet e di rispondere alle sfide visive e logistiche.<\/p>\n<p><em>Un opuscolo con tutti i risultati pi\u00f9 importanti \u00e8 disponibile qui sotto in formato PDF o in forma stampata e gratuita:<\/em><\/p>\n<p><em>Suzanne E. McEwen, Pro Carton<\/em><br \/>\n<em><a href=\"mailto:mcewen@procarton.com\" target=\"_blank\" rel=\"noopener\">mcewen@procarton.com<\/a><\/em><br \/>\n<em>0043 676 4244 637<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>La multicanalit\u00e0 sta cambiando le strutture di vendita al dettaglio - e questo riguarda anche il packaging. Di conseguenza, Pro Carton ha commissionato all'EHI Retail Institute il seguente studio.<\/p>","protected":false},"author":1,"featured_media":242124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[51],"class_list":["post-242123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The retail trade wants cartons - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/the-retail-trade-wants-cartons\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The retail trade wants cartons - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Multi-channel is changing retail structures \u2013 and this also affects packaging. 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