{"id":241863,"date":"2010-08-29T00:00:00","date_gmt":"2010-08-29T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-customer-as-driving-force\/"},"modified":"2021-11-07T16:31:59","modified_gmt":"2021-11-07T16:31:59","slug":"the-customer-as-driving-force","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/the-customer-as-driving-force\/","title":{"rendered":"Il cliente come forza motrice"},"content":{"rendered":"<p>Intervista a Virginia R. McLain, Managing Director Europe, sullo stato attuale di MeadWestvaco, sull'economia globale in generale e sull'industria del packaging in particolare. Il suo riassunto: \"La sfida importante \u00e8 la capacit\u00e0 di definire l'innovazione attraverso la lente del proprio cliente. Per essere competitivi nell'ambiente di oggi, bisogna rimanere flessibili e avere profondit\u00e0 e ampiezza di risorse\".<br \/>\n<a href=\"\/files\/file_manager\/press_0810\/p_0810_mcl_e.htm \" target=\"_blank\" rel=\"noopener\">Pi\u00f9 ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Intervista a Virginia R. McLain, Managing Director Europe, sullo stato attuale di MeadWestvaco, sull'economia globale in generale e sull'industria del packaging in particolare. Il suo riassunto: \"La sfida importante \u00e8 la capacit\u00e0 di definire l'innovazione attraverso la lente del proprio cliente. Per essere competitivi nell'ambiente di oggi, bisogna rimanere flessibili e avere profondit\u00e0 e ampiezza di risorse\".<br \/><a href='\/files\/file_manager\/press_0810\/p_0810_mcl_e.htm ' target='_blank' rel=\"noopener\">Pi\u00f9 ...<\/a><\/p>","protected":false},"author":1,"featured_media":241864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[45],"class_list":["post-241863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The customer as driving force - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/the-customer-as-driving-force\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The customer as driving force - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Interview with Virginia R. McLain, Managing Director Europe, on the current status at MeadWestvaco, global economics in general and the packaging industry in specific. Her summary: \u201cThe important challenge is the ability to define Innovation through the lens of one\u2019s customer. To be competitive in today\u2019s environment, one must remain flexible and have depth and breadth of resources.\u201dMore ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/it\/the-customer-as-driving-force\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-29T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-07T16:31:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mclain_k1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"138\" \/>\n\t<meta property=\"og:image:height\" content=\"191\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"The customer as driving force\",\"datePublished\":\"2010-08-29T00:00:00+00:00\",\"dateModified\":\"2021-11-07T16:31:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/\"},\"wordCount\":66,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mclain_k1.jpg\",\"keywords\":[\"Experts\"],\"articleSection\":[\"Brands &amp; Markets\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/\",\"name\":\"The customer as driving force - Pro Carton\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mclain_k1.jpg\",\"datePublished\":\"2010-08-29T00:00:00+00:00\",\"dateModified\":\"2021-11-07T16:31:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mclain_k1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mclain_k1.jpg\",\"width\":138,\"height\":191},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The customer as driving force\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"name\":\"Pro Carton\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\",\"name\":\"ProCarton\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"width\":422,\"height\":519,\"caption\":\"ProCarton\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/procartondesignaward\\\/\",\"https:\\\/\\\/x.com\\\/pro_carton\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\",\"name\":\"esterling@admin\",\"sameAs\":[\"https:\\\/\\\/www.procarton.com\"],\"url\":\"https:\\\/\\\/www.procarton.com\\\/it\\\/author\\\/esterlingadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Il cliente come forza trainante - Pro Carton","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.procarton.com\/it\/the-customer-as-driving-force\/","og_locale":"it_IT","og_type":"article","og_title":"The customer as driving force - Pro Carton","og_description":"Interview with Virginia R. McLain, Managing Director Europe, on the current status at MeadWestvaco, global economics in general and the packaging industry in specific. Her summary: \u201cThe important challenge is the ability to define Innovation through the lens of one\u2019s customer. To be competitive in today\u2019s environment, one must remain flexible and have depth and breadth of resources.\u201dMore ...","og_url":"https:\/\/www.procarton.com\/it\/the-customer-as-driving-force\/","og_site_name":"Pro Carton","article_publisher":"https:\/\/www.facebook.com\/procartondesignaward\/","article_published_time":"2010-08-29T00:00:00+00:00","article_modified_time":"2021-11-07T16:31:59+00:00","og_image":[{"width":138,"height":191,"url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mclain_k1.jpg","type":"image\/jpeg"}],"author":"esterling@admin","twitter_card":"summary_large_image","twitter_creator":"@pro_carton","twitter_site":"@pro_carton","twitter_misc":{"Scritto da":"esterling@admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.procarton.com\/es\/the-customer-as-driving-force\/#article","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/the-customer-as-driving-force\/"},"author":{"name":"esterling@admin","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251"},"headline":"The customer as driving force","datePublished":"2010-08-29T00:00:00+00:00","dateModified":"2021-11-07T16:31:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.procarton.com\/es\/the-customer-as-driving-force\/"},"wordCount":66,"commentCount":0,"publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"image":{"@id":"https:\/\/www.procarton.com\/es\/the-customer-as-driving-force\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mclain_k1.jpg","keywords":["Experts"],"articleSection":["Brands &amp; Markets"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.procarton.com\/es\/the-customer-as-driving-force\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.procarton.com\/es\/the-customer-as-driving-force\/","url":"https:\/\/www.procarton.com\/es\/the-customer-as-driving-force\/","name":"Il cliente come forza trainante - Pro Carton","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.procarton.com\/es\/the-customer-as-driving-force\/#primaryimage"},"image":{"@id":"https:\/\/www.procarton.com\/es\/the-customer-as-driving-force\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mclain_k1.jpg","datePublished":"2010-08-29T00:00:00+00:00","dateModified":"2021-11-07T16:31:59+00:00","breadcrumb":{"@id":"https:\/\/www.procarton.com\/es\/the-customer-as-driving-force\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.procarton.com\/es\/the-customer-as-driving-force\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.procarton.com\/es\/the-customer-as-driving-force\/#primaryimage","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mclain_k1.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mclain_k1.jpg","width":138,"height":191},{"@type":"BreadcrumbList","@id":"https:\/\/www.procarton.com\/es\/the-customer-as-driving-force\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.procarton.com\/"},{"@type":"ListItem","position":2,"name":"The customer as driving force"}]},{"@type":"WebSite","@id":"https:\/\/www.procarton.com\/es\/#website","url":"https:\/\/www.procarton.com\/es\/","name":"Pro Carton","description":"","publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.procarton.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.procarton.com\/es\/#organization","name":"ProCarton","url":"https:\/\/www.procarton.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","width":422,"height":519,"caption":"ProCarton"},"image":{"@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/procartondesignaward\/","https:\/\/x.com\/pro_carton"]},{"@type":"Person","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251","name":"esterling@admin","sameAs":["https:\/\/www.procarton.com"],"url":"https:\/\/www.procarton.com\/it\/author\/esterlingadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/posts\/241863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/comments?post=241863"}],"version-history":[{"count":2,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/posts\/241863\/revisions"}],"predecessor-version":[{"id":266358,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/posts\/241863\/revisions\/266358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/media\/241864"}],"wp:attachment":[{"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/media?parent=241863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/categories?post=241863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/tags?post=241863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}