{"id":241844,"date":"2010-11-29T00:00:00","date_gmt":"2010-11-29T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/packaging-and-the-media-mix\/"},"modified":"2021-11-07T16:16:43","modified_gmt":"2021-11-07T16:16:43","slug":"packaging-and-the-media-mix","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/packaging-and-the-media-mix\/","title":{"rendered":"L'imballaggio e il mix di media"},"content":{"rendered":"<p>Il panorama dei media \u00e8 cambiato considerevolmente - cos\u00ec come il ruolo dei consulenti dei media. Non si tratta pi\u00f9 solo di piazzare pubblicit\u00e0. In un mondo apparentemente infinito di media classici e nuovi, il consulente mediatico avanza fino a diventare un partner indispensabile che decide la ponderazione e l'uso dei diversi canali di comunicazione. E uno di questi canali \u00e8 il packaging, solo che non tutti ne sono ancora consapevoli.<\/p>\n<p><a href='\/files\/file_manager\/press_1110\/p_1110_med_e.html ' target='_blank' rel=\"noopener\">Pi\u00f9 ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Il panorama dei media \u00e8 cambiato considerevolmente - cos\u00ec come il ruolo dei consulenti dei media. Non si tratta pi\u00f9 solo di piazzare pubblicit\u00e0. In un mondo apparentemente infinito di media classici e nuovi, il consulente mediatico avanza fino a diventare un partner indispensabile che decide la ponderazione e l'uso dei diversi canali di comunicazione. E uno di questi canali \u00e8 il packaging, solo che non tutti ne sono ancora consapevoli.<\/p>\n<p><a href='\/files\/file_manager\/press_1110\/p_1110_med_e.html ' target='_blank' rel=\"noopener\">Pi\u00f9 ...<\/a><\/p>","protected":false},"author":1,"featured_media":241845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[45],"class_list":["post-241844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging and the Media Mix - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/packaging-and-the-media-mix\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging and the Media Mix - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"The media landscape has changed considerably \u2013 as has the role of media consultants. It is no longer just a case of placing advertisements. In a seemingly endless world of classical and new media, the media consultant advances to become an indispensable partner who decides on weighting and use of the different communication channels. 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