{"id":241840,"date":"2010-12-21T00:00:00","date_gmt":"2010-12-21T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/integrity-amid-an-ocean-of-information\/"},"modified":"2021-11-07T16:16:29","modified_gmt":"2021-11-07T16:16:29","slug":"integrity-amid-an-ocean-of-information","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/integrity-amid-an-ocean-of-information\/","title":{"rendered":"Integrit\u00e0 in un oceano di informazioni"},"content":{"rendered":"<p>Alla giornata informativa dell'ECR (\"Efficient Consumer Response\") l'11. Matthias Karmasin dell'Universit\u00e0 Alpen Adria di Klagenfurt ha riassunto lo sviluppo della comunicazione in un triplice dettato: i media cambiano il mondo, la comunicazione cambia il consumo e il consumo cambia e richiede un cambiamento nel marketing. E anche il packaging \u00e8 soggetto a nuovi compiti, che si possono concretizzare al meglio con il cartone.<\/p>\n<p><a href='\/files\/file_manager\/press_1210\/p_1210_kar_e.html' target='_blank' rel=\"noopener\">Pi\u00f9 ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Alla giornata informativa dell'ECR (\"Efficient Consumer Response\") l'11. Matthias Karmasin dell'Universit\u00e0 Alpen Adria di Klagenfurt ha riassunto lo sviluppo della comunicazione in un triplice dettato: i media cambiano il mondo, la comunicazione cambia il consumo e il consumo cambia e richiede un cambiamento nel marketing. E anche il packaging \u00e8 soggetto a nuovi compiti, che si possono concretizzare al meglio con il cartone.<\/p>\n<p><a href='\/files\/file_manager\/press_1210\/p_1210_kar_e.html' target='_blank' rel=\"noopener\">Pi\u00f9 ...<\/a><\/p>","protected":false},"author":1,"featured_media":241841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[45],"class_list":["post-241840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Integrity amid an ocean of information - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/integrity-amid-an-ocean-of-information\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrity amid an ocean of information - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"At the info day of the ECR (\u201eEfficient Consumer Response\u201c) on 11. November 2010, Prof. Matthias Karmasin of the Alpen Adria University Klagenfurt summarised the development of communication in a triple dictum: changed media change the world, changed communication changes consumption, and changed consumption demands a change in marketing. And packaging, too, is subject to new tasks, which can best be materialised by using carton board.More ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/it\/integrity-amid-an-ocean-of-information\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-21T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-07T16:16:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"220\" \/>\n\t<meta property=\"og:image:height\" content=\"359\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"Integrity amid an ocean of information\",\"datePublished\":\"2010-12-21T00:00:00+00:00\",\"dateModified\":\"2021-11-07T16:16:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/\"},\"wordCount\":71,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mk_m8.jpg\",\"keywords\":[\"Experts\"],\"articleSection\":[\"Marketing Trends\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/\",\"name\":\"Integrity amid an ocean of information - Pro Carton\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mk_m8.jpg\",\"datePublished\":\"2010-12-21T00:00:00+00:00\",\"dateModified\":\"2021-11-07T16:16:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mk_m8.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mk_m8.jpg\",\"width\":220,\"height\":359},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Integrity amid an ocean of information\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"name\":\"Pro Carton\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\",\"name\":\"ProCarton\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"width\":422,\"height\":519,\"caption\":\"ProCarton\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/procartondesignaward\\\/\",\"https:\\\/\\\/x.com\\\/pro_carton\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\",\"name\":\"esterling@admin\",\"sameAs\":[\"https:\\\/\\\/www.procarton.com\"],\"url\":\"https:\\\/\\\/www.procarton.com\\\/it\\\/author\\\/esterlingadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Integrit\u00e0 in un oceano di informazioni - Pro Carton","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.procarton.com\/it\/integrity-amid-an-ocean-of-information\/","og_locale":"it_IT","og_type":"article","og_title":"Integrity amid an ocean of information - Pro Carton","og_description":"At the info day of the ECR (\u201eEfficient Consumer Response\u201c) on 11. November 2010, Prof. Matthias Karmasin of the Alpen Adria University Klagenfurt summarised the development of communication in a triple dictum: changed media change the world, changed communication changes consumption, and changed consumption demands a change in marketing. And packaging, too, is subject to new tasks, which can best be materialised by using carton board.More ...","og_url":"https:\/\/www.procarton.com\/it\/integrity-amid-an-ocean-of-information\/","og_site_name":"Pro Carton","article_publisher":"https:\/\/www.facebook.com\/procartondesignaward\/","article_published_time":"2010-12-21T00:00:00+00:00","article_modified_time":"2021-11-07T16:16:29+00:00","og_image":[{"width":220,"height":359,"url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg","type":"image\/jpeg"}],"author":"esterling@admin","twitter_card":"summary_large_image","twitter_creator":"@pro_carton","twitter_site":"@pro_carton","twitter_misc":{"Scritto da":"esterling@admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#article","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/"},"author":{"name":"esterling@admin","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251"},"headline":"Integrity amid an ocean of information","datePublished":"2010-12-21T00:00:00+00:00","dateModified":"2021-11-07T16:16:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/"},"wordCount":71,"commentCount":0,"publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"image":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg","keywords":["Experts"],"articleSection":["Marketing Trends"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/","url":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/","name":"Integrit\u00e0 in un oceano di informazioni - Pro Carton","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#primaryimage"},"image":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg","datePublished":"2010-12-21T00:00:00+00:00","dateModified":"2021-11-07T16:16:29+00:00","breadcrumb":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#primaryimage","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg","width":220,"height":359},{"@type":"BreadcrumbList","@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.procarton.com\/"},{"@type":"ListItem","position":2,"name":"Integrity amid an ocean of information"}]},{"@type":"WebSite","@id":"https:\/\/www.procarton.com\/es\/#website","url":"https:\/\/www.procarton.com\/es\/","name":"Pro Carton","description":"","publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.procarton.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.procarton.com\/es\/#organization","name":"ProCarton","url":"https:\/\/www.procarton.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","width":422,"height":519,"caption":"ProCarton"},"image":{"@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/procartondesignaward\/","https:\/\/x.com\/pro_carton"]},{"@type":"Person","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251","name":"esterling@admin","sameAs":["https:\/\/www.procarton.com"],"url":"https:\/\/www.procarton.com\/it\/author\/esterlingadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/posts\/241840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/comments?post=241840"}],"version-history":[{"count":1,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/posts\/241840\/revisions"}],"predecessor-version":[{"id":266268,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/posts\/241840\/revisions\/266268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/media\/241841"}],"wp:attachment":[{"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/media?parent=241840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/categories?post=241840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/tags?post=241840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}