Pi\u00f9 ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"Requisiti legali, globalizzazione, branding, sovraccarico di informazioni: nel loro ultimo libro \"Packaging Marketing\" Christina Vaih-Baur e Sonja Kastner dimostrano chiaramente che il ruolo dell'imballaggio \u00e8 sempre pi\u00f9 importante per la comunicazione del marchio. Per molti produttori la quinta \"P\", pari al packaging, ha la stessa importanza delle quattro \"P\" classiche: Prodotto, Promozione, Prezzo e Luogo. I vantaggi del cartone: \u00e8 bello e autentico.<\/p>\n
Pi\u00f9 ...<\/a><\/p>","protected":false},"author":1,"featured_media":241807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[45],"class_list":["post-241806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-experts-it"],"yoast_head":"\nPackaging as a marketing instrument - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/packaging-as-a-marketing-instrument\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging as a marketing instrument - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Legal requirements, globalisation, branding, information overload: in their latest book \u201cPackaging Marketing\u201c Christina Vaih-Baur and Sonja Kastner clearly demonstrate that the role of packaging is increasing in importance for brand communication. 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