{"id":241804,"date":"2011-06-29T00:00:00","date_gmt":"2011-06-28T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/what-do-consumers-want\/"},"modified":"2021-11-07T16:13:53","modified_gmt":"2021-11-07T16:13:53","slug":"what-do-consumers-want","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/what-do-consumers-want\/","title":{"rendered":"Cosa vogliono i consumatori"},"content":{"rendered":"<p>I produttori di beni di marca e il commercio al dettaglio hanno un obiettivo comune: devono affrontare in modo pi\u00f9 efficiente i bisogni dei singoli gruppi di consumatori, specialmente la clientela pi\u00f9 esigente, per vendere pi\u00f9 prodotti di qualit\u00e0. <br \/>La soluzione: \"Collaborative Shopper Marketing\". Uno studio attuale condotto da Henkel in cui sono state esaminate le singole tipologie di shopper in dieci diversi paesi europei, con la conclusione: base essenziale per il design del packaging.<\/p>\n<p><a href='\/files\/file_manager\/press_0611\/p_0611_he_e.html' target='_blank' rel=\"noopener\">Pi\u00f9 ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>I produttori di beni di marca e il commercio al dettaglio hanno un obiettivo comune: devono affrontare in modo pi\u00f9 efficiente i bisogni dei singoli gruppi di consumatori, specialmente la clientela pi\u00f9 esigente, per vendere pi\u00f9 prodotti di qualit\u00e0. <br \/>La soluzione: \"Collaborative Shopper Marketing\". Uno studio attuale condotto da Henkel in cui sono state esaminate le singole tipologie di shopper in dieci diversi paesi europei, con la conclusione: base essenziale per il design del packaging.<\/p>\n<p><a href='\/files\/file_manager\/press_0611\/p_0611_he_e.html' target='_blank' rel=\"noopener\">Pi\u00f9 ...<\/a><\/p>","protected":false},"author":1,"featured_media":241805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-241804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What do consumers want - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/what-do-consumers-want\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What do consumers want - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"The manufacturers of branded goods and the retail trade have a common goal: they need to address the needs of individual consumer groups more efficiently, especially the more demanding clientele, to sell more quality products. 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A current study conducted by Henkel in which individual shopper typologies were examined in ten different European countries, with the conclusion: essential basis for packaging design.More ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/it\/what-do-consumers-want\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-28T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-07T16:13:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/henkel_shopper_m1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/what-do-consumers-want\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/what-do-consumers-want\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"What do consumers want\",\"datePublished\":\"2011-06-28T23:00:00+00:00\",\"dateModified\":\"2021-11-07T16:13:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/what-do-consumers-want\\\/\"},\"wordCount\":71,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/what-do-consumers-want\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/henkel_shopper_m1.jpg\",\"articleSection\":[\"Marketing Trends\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/what-do-consumers-want\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/what-do-consumers-want\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/what-do-consumers-want\\\/\",\"name\":\"What do consumers want - 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