{"id":241788,"date":"2011-10-25T00:00:00","date_gmt":"2011-10-24T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-origin-of-brands\/"},"modified":"2021-11-07T16:12:44","modified_gmt":"2021-11-07T16:12:44","slug":"the-origin-of-brands","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/the-origin-of-brands\/","title":{"rendered":"L'origine dei marchi"},"content":{"rendered":"<p>Con il titolo \"La storia dei marchi\", Hans-Georg B\u00f6cher ha intrapreso, in un volume dall'aspetto opulento, un'escursione nella storia del packaging dei marchi. Egli dimostra che lo sviluppo dei marchi \u00e8 difficilmente concepibile senza i cartoni. Ancora oggi \u00e8 il pi\u00f9 importante vettore del messaggio del marchio.<\/p>\n<p><a href='\/files\/file_manager\/press_1011\/p_1011_bo_e.html' target='_blank' rel=\"noopener\">Pi\u00f9 ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Con il titolo \"La storia dei marchi\", Hans-Georg B\u00f6cher ha intrapreso, in un volume dall'aspetto opulento, un'escursione nella storia del packaging dei marchi. Egli dimostra che lo sviluppo dei marchi \u00e8 difficilmente concepibile senza i cartoni. Ancora oggi \u00e8 il pi\u00f9 importante vettore del messaggio del marchio.<\/p>\n<p><a href='\/files\/file_manager\/press_1011\/p_1011_bo_e.html' target='_blank' rel=\"noopener\">Pi\u00f9 ...<\/a><\/p>","protected":false},"author":1,"featured_media":241789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[45],"class_list":["post-241788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Origin of Brands - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/the-origin-of-brands\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Origin of Brands - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Under the title &quot;The History of Brands,&quot; Hans-Georg B\u00f6cher has undertaken in an opulently designed volume an excursion into the history of brand packaging. 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