Pi\u00f9 ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"Il secondo grande congresso del Multisense Forum tenutosi il 16 novembre 2011 ha rivelato una nuova tendenza del marketing: la promozione del marchio pu\u00f2 aumentare notevolmente il suo effetto se il marchio viene riconosciuto intuitivamente - indipendentemente dal logo. Tutti i cinque sensi dovrebbero essere incorporati nel branding. Uno dei risultati: soprattutto i fattori tattili sono stati finora sottovalutati. Un'area in cui l'imballaggio in cartone pu\u00f2 sicuramente segnare dei punti.<\/p>\n
Pi\u00f9 ...<\/a><\/p>","protected":false},"author":1,"featured_media":241783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[37],"class_list":["post-241782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-events-fr"],"yoast_head":"\nBeyond the brand - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/beyond-the-brand\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond the brand - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"The second major congress of the Multisense Forum held on 16 November 2011 revealed a new marketing trend: brand promotion can increase its effect considerably if the brand is recognised intuitively \u2013 regardless of logo. 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