{"id":241756,"date":"2012-04-27T00:00:00","date_gmt":"2012-04-26T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/packaging-a-medium-in-the-digital-age\/"},"modified":"2021-11-07T16:10:32","modified_gmt":"2021-11-07T16:10:32","slug":"packaging-a-medium-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/packaging-a-medium-in-the-digital-age\/","title":{"rendered":"L'imballaggio: un mezzo nell'era digitale"},"content":{"rendered":"<p>Il 9. Pro Carton Congress ha presentato un pieno di nuove conoscenze: il packaging sta acquistando ancora pi\u00f9 importanza nell'era digitale. I clienti vogliono vedere l'imballaggio - anche se comprano via Internet - e sentirlo! E quasi tutti quelli che hanno uno smartphone vogliono scannerizzare le informazioni sul prodotto. L'offerta dietro la scansione varia, a seconda del settore commerciale e del prodotto. Ma una buona campagna pu\u00f2 aumentare le vendite in modo significativo.<\/p>\n<p><a href='\/files\/file_manager\/press_0412\/p_0412_co_e.htm' target='_blank' rel=\"noopener\">Pi\u00f9 ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Il 9. Pro Carton Congress ha presentato un pieno di nuove conoscenze: il packaging sta acquistando ancora pi\u00f9 importanza nell'era digitale. I clienti vogliono vedere l'imballaggio - anche se comprano via Internet - e sentirlo! E quasi tutti quelli che hanno uno smartphone vogliono scannerizzare le informazioni sul prodotto. L'offerta dietro la scansione varia, a seconda del settore commerciale e del prodotto. Ma una buona campagna pu\u00f2 aumentare le vendite in modo significativo.<\/p>\n<p><a href='\/files\/file_manager\/press_0412\/p_0412_co_e.htm' target='_blank' rel=\"noopener\">Pi\u00f9 ...<\/a><\/p>","protected":false},"author":1,"featured_media":241757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[37],"class_list":["post-241756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-events-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging: a medium in the digital age - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/packaging-a-medium-in-the-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging: a medium in the digital age - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"The 9. Pro Carton Congress presented a fill of new knowledge: packaging is gaining even more importance in the digital age. Customers want to see the packaging \u2013 even if they buy via the Internet \u2013 and feel it! And nearly everyone with a smartphone wants to scan information on the product. The offer behind the scanned varies, depending on the business sector and the product. 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