Pi\u00f9 ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"Frank Rehme, responsabile dei servizi di innovazione della Metro Systems GmbH, vede l'esperienza d'acquisto come la chiave per il futuro del commercio di cancelleria. Egli propugna l'ulteriore sviluppo della Shopper Experience e la componente emozionale del suo elemento centrale: il packaging. Pro Carton lo ha intervistato durante il Congresso ECR a Bruxelles.<\/p>\n
Pi\u00f9 ...<\/a><\/p>","protected":false},"author":1,"featured_media":241751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[45],"class_list":["post-241750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-experts-it"],"yoast_head":"\nA plea for packaging - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/a-plea-for-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A plea for packaging - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Frank Rehme, Head of Innovation Services at Metro Systems GmbH, sees shopping experience as the key for the future of the stationary trade. He propagates the further development of the Shopper Experience and the emotional component of its central element: the packaging. Pro Carton interviewed him during the ECR Congress in Brussels.More ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/it\/a-plea-for-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-11T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-07T16:09:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/frank2_schnitt_m1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/fr\\\/a-plea-for-packaging\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/fr\\\/a-plea-for-packaging\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"A plea for packaging\",\"datePublished\":\"2012-07-11T23:00:00+00:00\",\"dateModified\":\"2021-11-07T16:09:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/fr\\\/a-plea-for-packaging\\\/\"},\"wordCount\":57,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/fr\\\/a-plea-for-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/frank2_schnitt_m1.jpg\",\"keywords\":[\"Experts\"],\"articleSection\":[\"Marketing Trends\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/fr\\\/a-plea-for-packaging\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/fr\\\/a-plea-for-packaging\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/fr\\\/a-plea-for-packaging\\\/\",\"name\":\"A plea for packaging - Pro Carton\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/fr\\\/a-plea-for-packaging\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/fr\\\/a-plea-for-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/frank2_schnitt_m1.jpg\",\"datePublished\":\"2012-07-11T23:00:00+00:00\",\"dateModified\":\"2021-11-07T16:09:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/fr\\\/a-plea-for-packaging\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/fr\\\/a-plea-for-packaging\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/fr\\\/a-plea-for-packaging\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/frank2_schnitt_m1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/frank2_schnitt_m1.jpg\",\"width\":200,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/fr\\\/a-plea-for-packaging\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A plea for packaging\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"name\":\"Pro Carton\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\",\"name\":\"ProCarton\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"width\":422,\"height\":519,\"caption\":\"ProCarton\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/procartondesignaward\\\/\",\"https:\\\/\\\/x.com\\\/pro_carton\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\",\"name\":\"esterling@admin\",\"sameAs\":[\"https:\\\/\\\/www.procarton.com\"],\"url\":\"https:\\\/\\\/www.procarton.com\\\/it\\\/author\\\/esterlingadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un appello per l'imballaggio - Pro Carton","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.procarton.com\/it\/a-plea-for-packaging\/","og_locale":"it_IT","og_type":"article","og_title":"A plea for packaging - Pro Carton","og_description":"Frank Rehme, Head of Innovation Services at Metro Systems GmbH, sees shopping experience as the key for the future of the stationary trade. He propagates the further development of the Shopper Experience and the emotional component of its central element: the packaging. Pro Carton interviewed him during the ECR Congress in Brussels.More ...","og_url":"https:\/\/www.procarton.com\/it\/a-plea-for-packaging\/","og_site_name":"Pro Carton","article_publisher":"https:\/\/www.facebook.com\/procartondesignaward\/","article_published_time":"2012-07-11T23:00:00+00:00","article_modified_time":"2021-11-07T16:09:56+00:00","og_image":[{"width":200,"height":200,"url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/frank2_schnitt_m1.jpg","type":"image\/jpeg"}],"author":"esterling@admin","twitter_card":"summary_large_image","twitter_creator":"@pro_carton","twitter_site":"@pro_carton","twitter_misc":{"Scritto da":"esterling@admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.procarton.com\/fr\/a-plea-for-packaging\/#article","isPartOf":{"@id":"https:\/\/www.procarton.com\/fr\/a-plea-for-packaging\/"},"author":{"name":"esterling@admin","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251"},"headline":"A plea for packaging","datePublished":"2012-07-11T23:00:00+00:00","dateModified":"2021-11-07T16:09:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.procarton.com\/fr\/a-plea-for-packaging\/"},"wordCount":57,"commentCount":0,"publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"image":{"@id":"https:\/\/www.procarton.com\/fr\/a-plea-for-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/frank2_schnitt_m1.jpg","keywords":["Experts"],"articleSection":["Marketing Trends"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.procarton.com\/fr\/a-plea-for-packaging\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.procarton.com\/fr\/a-plea-for-packaging\/","url":"https:\/\/www.procarton.com\/fr\/a-plea-for-packaging\/","name":"Un appello per l'imballaggio - Pro Carton","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.procarton.com\/fr\/a-plea-for-packaging\/#primaryimage"},"image":{"@id":"https:\/\/www.procarton.com\/fr\/a-plea-for-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/frank2_schnitt_m1.jpg","datePublished":"2012-07-11T23:00:00+00:00","dateModified":"2021-11-07T16:09:56+00:00","breadcrumb":{"@id":"https:\/\/www.procarton.com\/fr\/a-plea-for-packaging\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.procarton.com\/fr\/a-plea-for-packaging\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.procarton.com\/fr\/a-plea-for-packaging\/#primaryimage","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/frank2_schnitt_m1.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/frank2_schnitt_m1.jpg","width":200,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/www.procarton.com\/fr\/a-plea-for-packaging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.procarton.com\/"},{"@type":"ListItem","position":2,"name":"A plea for packaging"}]},{"@type":"WebSite","@id":"https:\/\/www.procarton.com\/es\/#website","url":"https:\/\/www.procarton.com\/es\/","name":"Pro Carton","description":"","publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.procarton.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.procarton.com\/es\/#organization","name":"ProCarton","url":"https:\/\/www.procarton.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","width":422,"height":519,"caption":"ProCarton"},"image":{"@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/procartondesignaward\/","https:\/\/x.com\/pro_carton"]},{"@type":"Person","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251","name":"esterling@admin","sameAs":["https:\/\/www.procarton.com"],"url":"https:\/\/www.procarton.com\/it\/author\/esterlingadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/posts\/241750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/comments?post=241750"}],"version-history":[{"count":1,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/posts\/241750\/revisions"}],"predecessor-version":[{"id":266222,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/posts\/241750\/revisions\/266222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/media\/241751"}],"wp:attachment":[{"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/media?parent=241750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/categories?post=241750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.procarton.com\/it\/wp-json\/wp\/v2\/tags?post=241750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}