{"id":241746,"date":"2012-07-12T00:00:00","date_gmt":"2012-07-11T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/packaging-a-medium-with-considerable-power\/"},"modified":"2021-11-07T16:10:03","modified_gmt":"2021-11-07T16:10:03","slug":"packaging-a-medium-with-considerable-power","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/packaging-a-medium-with-considerable-power\/","title":{"rendered":"Imballaggio: un mezzo con un potere considerevole"},"content":{"rendered":"<p>Uno studio recentemente completato \"Packaging: a medium with considerable power\" mette a confronto l'efficacia e la portata di 23 canali di comunicazione. Lo studio \u00e8 stato commissionato da Pro Carton e FFI e condotto da Pointlogic International Media Consultants. Per la prima volta ci sono dei numeri reali: il cartone non \u00e8 solo un imballaggio ma uno strumento di marketing a s\u00e9 stante e un canale pubblicitario come la TV, la stampa o Internet.<\/p>\n<p><a href='https:\/\/www.procarton.com\/files\/file_manager\/press_0712\/p_0712_med_e.html' target='_blank' rel=\"noopener\">Pi\u00f9 ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Uno studio recentemente completato \"Packaging: a medium with considerable power\" mette a confronto l'efficacia e la portata di 23 canali di comunicazione. Lo studio \u00e8 stato commissionato da Pro Carton e FFI e condotto da Pointlogic International Media Consultants. Per la prima volta ci sono dei numeri reali: il cartone non \u00e8 solo un imballaggio ma uno strumento di marketing a s\u00e9 stante e un canale pubblicitario come la TV, la stampa o Internet.<\/p>\n<p><a href='https:\/\/www.procarton.com\/files\/file_manager\/press_0712\/p_0712_med_e.html' target='_blank' rel=\"noopener\">Pi\u00f9 ...<\/a><\/p>","protected":false},"author":1,"featured_media":241747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[51],"class_list":["post-241746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging: a medium with considerable power - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/packaging-a-medium-with-considerable-power\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging: a medium with considerable power - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"A recently completed study &quot;Packaging: a medium with considerable power&quot; compares the efficacy and reach of 23 communication channels. The study was commissioned by Pro Carton and FFI and conducted by Pointlogic International Media Consultants. 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