{"id":241744,"date":"2012-08-29T00:00:00","date_gmt":"2012-08-28T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/digital-is-out\/"},"modified":"2021-11-07T16:09:49","modified_gmt":"2021-11-07T16:09:49","slug":"digital-is-out","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/digital-is-out\/","title":{"rendered":"Il digitale \u00e8 fuori?!"},"content":{"rendered":"<p>Chiunque utilizzi la parola \"digitale\" oggi potrebbe essere considerato una persona di ieri. Il digitale \u00e8 diventato la normalit\u00e0. Il digitale \u00e8 la \"Nuova Normalit\u00e0\", come ci dice Peter Hinssen nel suo nuovo libro \"The New Normal\". E questo ha conseguenze di vasta portata per il nostro intero sistema commerciale. Roland Rex, presidente di Pro Carton, osserva: \"L'imballaggio sta assumendo nuovi compiti nel dialogo con i consumatori. Grazie ai vari meccanismi di risposta, l'imballaggio si sta trasformando da puro mezzo di informazione a mezzo di dialogo, sia nel punto vendita che a casa\".<\/p>\n<p><a href='https:\/\/www.procarton.com\/files\/file_manager\/press_0812\/p_0812_nn_e.html' target='_blank' rel=\"noopener\">Pi\u00f9 ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Chiunque utilizzi la parola \"digitale\" oggi potrebbe essere considerato una persona di ieri. Il digitale \u00e8 diventato la normalit\u00e0. Il digitale \u00e8 la \"Nuova Normalit\u00e0\", come ci dice Peter Hinssen nel suo nuovo libro \"The New Normal\". E questo ha conseguenze di vasta portata per il nostro intero sistema commerciale. Roland Rex, presidente di Pro Carton, osserva: \"L'imballaggio sta assumendo nuovi compiti nel dialogo con i consumatori. Grazie ai vari meccanismi di risposta, l'imballaggio si sta trasformando da puro mezzo di informazione a mezzo di dialogo, sia nel punto vendita che a casa\".<\/p>\n<p><a href='https:\/\/www.procarton.com\/files\/file_manager\/press_0812\/p_0812_nn_e.html' target='_blank' rel=\"noopener\">Pi\u00f9 ...<\/a><\/p>","protected":false},"author":1,"featured_media":241745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[51],"class_list":["post-241744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital is out?! - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/digital-is-out\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital is out?! - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Anyone using the word &quot;digital&quot; today could be regarded as being a yesterday person. Digital has become normality. Digital is the &quot;New Normality&quot; which is what Peter Hinssen tells us in his new book &quot;The New Normal&quot;. And this has far-reaching consequences for our entire business system. Roland Rex, President of Pro Carton, remarks: &quot;Packaging is taking on new tasks in the dialogue with consumers. Using the various response mechanisms packaging is changing from a pure information to a dialogue medium, both at the point-of-sale and at home.&quot;More ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/it\/digital-is-out\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-28T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-07T16:09:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/nn_m.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"Digital is out?!\",\"datePublished\":\"2012-08-28T23:00:00+00:00\",\"dateModified\":\"2021-11-07T16:09:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/\"},\"wordCount\":92,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/nn_m.jpg\",\"keywords\":[\"Studies\"],\"articleSection\":[\"Marketing Trends\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/\",\"name\":\"Digital is out?! 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