Pi\u00f9 ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"\"Il packaging deve fungere da spot pubblicitario sullo scaffale, si parla quindi di Packvertising. L'80% dei prodotti nei supermercati non \u00e8 supportato da TV, poster o annunci in termini di comunicazione. \u00c8 qui che l'imballaggio deve fornire i premi rilevanti e distintivi\", afferma il Dr. Christian Scheier, amministratore delegato di decode Marketingberatung. Pro Carton lo ha intervistato.<\/p>\n
Pi\u00f9 ...<\/a><\/p>","protected":false},"author":1,"featured_media":241737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[45],"class_list":["post-241736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-experts-it"],"yoast_head":"\nStrategic packaging with Packvertising - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/strategic-packaging-with-packvertising\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic packaging with Packvertising - Pro Carton\" \/>\n<meta property=\"og:description\" content=\""Packaging needs to act as an advertising spot on the shelf, we therefore speak of Packvertising. 80 per cent of products in supermarkets are not supported by TV, posters or ads in terms of communication. 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