Pi\u00f9 ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"Nella sua prima vita, Lars Wallentin \u00e8 stato responsabile, durante quasi 40 anni, dello sviluppo di soluzioni di design creativo per marchi strategici come Nestl\u00e9, Nescaf\u00e9, Maggi, Buitoni, Nesquik o KitKat. Oggi \u00e8 un punto di riferimento per molti giovani del marketing. Il suo dispositivo, che traspare chiaramente nel suo insegnamento, pu\u00f2 essere riassunto in tre parole: semplificare, sorprendere e creare sinergie. Pro Carton ha parlato con lui di quello che dovrebbero fare i produttori di cartoncino e di cartone, della filiera del packaging e della comunicazione sul packaging.<\/p>\n
\u00a0<\/p>\n
Pi\u00f9 ...<\/a><\/p>","protected":false},"author":1,"featured_media":241695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[45],"class_list":["post-241694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-experts-it"],"yoast_head":"\nSimplify and Surprise! - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/simplify-and-surprise\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simplify and Surprise! - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"In his first life, Lars Wallentin was responsible, during almost 40 years, for the development of creative design solutions for the strategic brands such as Nestl\u00e9, Nescaf\u00e9, Maggi, Buitoni, Nesquik or KitKat. 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