{"id":241671,"date":"2014-01-17T00:00:00","date_gmt":"2014-01-17T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/new-technology-new-pro-carton-website\/"},"modified":"2021-11-07T16:04:51","modified_gmt":"2021-11-07T16:04:51","slug":"new-technology-new-pro-carton-website","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/it\/new-technology-new-pro-carton-website\/","title":{"rendered":"Nuova tecnologia - nuovo sito web Pro Carton"},"content":{"rendered":"<p style=\"font-weight: bold; color: #000000;\">Il comportamento dei consumatori sta cambiando man mano che sempre pi\u00f9 consumatori adottano uno stile di vita digitale. In questo contesto, l'imballaggio gioca un ruolo molto importante nella trasmissione della qualit\u00e0 e dei valori del marchio di un prodotto, prima su uno schermo e poi a casa quando il prodotto fisico viene consegnato.<\/p>\n<p style=\"font-weight: bold; color: #000000;\">Oggi, Pro Carton lancia un nuovo sito web che mostra come l'imballaggio in cartoncino sia il mezzo ideale per questo ruolo, consentendo soluzioni di imballaggio intelligenti, creative e innovative, su un substrato sostenibile.<\/p>\n<p>Le nuove tecnologie stanno trasformando il modo in cui i consumatori vedono gli imballaggi. Oltre a essere una vetrina e un veicolo per i prodotti, i consumatori vedono sempre pi\u00f9 spesso gli imballaggi contenere innovazioni che offrono alti livelli di interazione e coinvolgimento.<\/p>\n<p>I rivenditori, i proprietari di marchi e i fornitori stanno esplorando modi per rispondere, tra cui:<\/p>\n<ul>\n<li>Coinvolgimento dei consumatori con prodotti confezionati che trasportano dispositivi digitali che offrono contenuti interessanti<\/li>\n<li>Identificazione di nuova generazione dei prodotti al di l\u00e0 del codice a barre, consentendo di riportare informazioni pi\u00f9 dettagliate sulla confezione, il che offre un maggiore controllo per la catena di fornitura e la personalizzazione per i consumatori<\/li>\n<li>L'imballaggio, come sistema di consegna fisica per il mondo digitale, che si basa su materie prime gestite in modo responsabile<\/li>\n<\/ul>\n<p>Le abitudini di acquisto dei consumatori possono essere influenzate dal mondo digitale, ma una volta che hanno il prodotto confezionato di fronte a loro vogliono una buona esperienza nel maneggiarlo. La confezione deve essere:<\/p>\n<ul>\n<li>Facile da aprire e chiudere<\/li>\n<li>Informativo<\/li>\n<li>Attraente e rappresentativo<\/li>\n<li>Proteggere e conservare il contenuto<\/li>\n<li>Facile da smaltire<\/li>\n<\/ul>\n<p>I cartoni possono fornire tutti questi attributi, oltre ad altre soluzioni che sono guidate dalle nuove tecnologie, a beneficio del proprietario del marchio e del rivenditore, nonch\u00e9 del consumatore. Per esempio:<\/p>\n<ul>\n<li>Sicurezza alimentare attraverso l'uso di additivi approvati per il contatto con gli alimenti e altre materie prime, inchiostri a bassa migrazione, barriere e rivestimenti, quando richiesto<\/li>\n<li>Sistemi di anticontraffazione, ad esempio su cartoni farmaceutici<\/li>\n<\/ul>\n<p>Le nuove tecnologie abilitate dal mondo digitale possono essere applicate agli imballaggi in cartone, rendendo questi nuovi sviluppi pi\u00f9 eco-efficienti, in quanto i cartoni sono recuperabili, riciclabili e continuamente alleggeriti, in modo che le confezioni pi\u00f9 leggere rispondano a specifiche sempre pi\u00f9 elevate.<\/p>\n<p>Efficiente dal punto di vista delle risorse e proveniente da una materia prima naturale, l'imballaggio in cartone pu\u00f2 contribuire a creare valore, convenienza e sostenibilit\u00e0 nella catena di fornitura, offrendo al contempo le nuove tecnologie digitali attualmente esplorate dai proprietari dei marchi e dai rivenditori.<\/p>\n<p><span class=\"Stil5\" style=\"font-style: italic;\">Per ulteriori informazioni su come i cartoni supportano in modo sostenibile il digitale e altre tecnologie emergenti, clicca su<a style=\"color: #006600;\" href=\"http:\/\/new-technology.procarton.com\/\" target=\"_blank\" rel=\"noopener\">\u00a0http:\/\/new-technology.procarton.com\/<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Il comportamento dei consumatori sta cambiando, poich\u00e9 sempre pi\u00f9 consumatori adottano uno stile di vita digitale.  In questo contesto, l'imballaggio svolge un ruolo molto importante nel trasmettere la qualit\u00e0 e i valori del marchio di un prodotto, prima su uno schermo e poi a casa quando il prodotto fisico viene consegnato.Il comportamento dei consumatori sta cambiando man mano che sempre pi\u00f9 consumatori adottano uno stile di vita digitale. In questo contesto, il packaging svolge un ruolo molto importante nel trasmettere la qualit\u00e0 e i valori del marchio di un prodotto, prima su uno schermo e poi a casa, quando il prodotto fisico viene consegnato.<br \/>\nOggi, Pro Carton lancia un nuovo sito web che mostra come l'imballaggio in cartoncino sia il mezzo ideale per questo ruolo, consentendo soluzioni di imballaggio intelligenti, creative e innovative, su un substrato sostenibile.<\/p>","protected":false},"author":1,"featured_media":241672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-241671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Technology \u2013 new Pro Carton website - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/new-technology-new-pro-carton-website\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Technology \u2013 new Pro Carton website - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Consumer behaviour is changing as more consumers adopt a digital life-style. 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