Una piccola riduzione delle iscrizioni quest'anno si \u00e8 rivelata irrilevante poich\u00e9 la qualit\u00e0 dei cartoni presentati \u00e8 stata uguale e forse anche migliore di quella del 2009.<\/p>\r\n\r\n\r\n\r\n
Un modo per riconoscere la qualit\u00e0 delle voci \u00e8 quello di vedere i giudici divisi sul loro punto di vista di un vincitore e di una shortlist. Questo \u00e8 successo in un certo numero di categorie e ne \u00e8 seguito un dibattito sui meriti individuali di ogni cartone selezionato.<\/p>\r\n\r\n\r\n\r\n
Come \u00e8 stato detto prima, i migliori cartoni non sono necessariamente i pi\u00f9 complessi. Semplicit\u00e0 di costruzione, attrattiva per il consumatore, interazione con il consumatore, impatto sullo scaffale e facilit\u00e0 di produzione sono solo alcuni dei fattori che consideriamo. Allo stesso modo, mentre le confezioni premium sono spesso impressionanti, dobbiamo guardare oltre e determinare le qualit\u00e0 individuali di ogni cartone indipendentemente dal valore del prodotto che contiene.<\/p>\r\n\r\n\r\n\r\n
Quei cartoni che sono stati completamente pensati con la grafica sono stati pi\u00f9 impressionanti in quanto hanno dimostrato che un design grafico e strutturale integrato pu\u00f2 essere estremamente potente come pezzo di comunicazione del marchio. Cartoni che a prima vista erano estremamente accattivanti, sono diventati ancora pi\u00f9 impressionanti in mano e ancora di pi\u00f9 quando li abbiamo de-costruiti per ottenere una migliore comprensione dell'idea dietro ognuno di essi.<\/p>\r\n\r\n\r\n\r\n
L'economia globale \u00e8 stata ancora una volta giustamente menzionata e questo ha portato alcuni proprietari di marchi a passare da altri materiali al cartone per varie efficienze o per ridurre la quantit\u00e0 di cartone usato. Tuttavia non dovrebbe essere dimenticato e dovrebbe essere accoppiato con la tendenza dei consumatori a richiedere imballaggi pi\u00f9 sostenibili - fa anche apparire i proprietari dei marchi agli occhi dei loro consumatori. Questi consumatori sono molto consapevoli dell'impatto degli imballaggi sull'ambiente e l'industria del cartone \u00e8 nella posizione migliore per rispondere a questa richiesta.<\/p>\r\n\r\n\r\n\r\n
Satkar Gidda Londra settembre 2010<\/em><\/p>\r\n\r\n\r\n\r\n
\r\n<\/figure>\r\n
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SATKAR GIDDA<\/h3>\r\n\r\n\r\n\r\n
PRESIDENTE DELLA GIURIA<\/h4>\r\n\r\n\r\n\r\n
Satkar Gidda ha studiato Business Studies e Marketing e ha lavorato 6 anni nelle vendite, Trade Marketing e Brand Marketing per RHM Foods e Nestle seguito da 30 anni come Sales & Marketing Director di SiebertHead, la pi\u00f9 antica societ\u00e0 di consulenza di brand e packaging design nel Regno Unito. Da marzo 2020, Satkar opera come consulente indipendente.<\/p>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"
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