{"id":258509,"date":"2021-03-16T13:01:41","date_gmt":"2021-03-16T13:01:41","guid":{"rendered":"\/awards\/european-carton-excellence-award\/2009\/jury\/"},"modified":"2022-01-10T09:36:13","modified_gmt":"2022-01-10T09:36:13","slug":"jury","status":"publish","type":"page","link":"https:\/\/www.procarton.com\/it\/awards\/european-carton-excellence-award\/2009-2\/jury\/","title":{"rendered":"Giuria"},"content":{"rendered":"

Dopo il giudizio delle iscrizioni del 2008, abbiamo assistito a molte turbolenze nell'economia globale. Nel mondo dei marchi ci\u00f2 ha significato che i consumatori stanno cercando prodotti a basso costo e i proprietari dei marchi stanno cercando di ridurre i costi di imballaggio - o un valore aggiunto per il consumatore attraverso l'innovazione del packaging.<\/strong><\/p>\r\n\r\n\r\n\r\n

Trovo che i cartoni siano davvero convenienti e sostenibili, pur essendo un mezzo perfetto per la comunicazione del marchio. I diversi tipi di cartone, le tecniche di stampa, le finiture, la goffratura ecc. che sono disponibili sono davvero notevoli. Significa che come designer e proprietari di marchi possiamo proiettare qualsiasi personalit\u00e0, immagine o posizionamento del marchio che vogliamo. Qualcosa che non \u00e8 sempre possibile in alcuni degli altri materiali d'imballaggio a causa delle limitazioni di produzione che hanno.<\/p>\r\n\r\n\r\n\r\n

C'erano cartoni che avevamo gi\u00e0 visto prima, ma le innovazioni aggiuntive attraverso la stampa, combinate con una diversa proposta del consumatore, ci hanno permesso di vedere la confezione in modo diverso. Cos\u00ec una costruzione di cartone esistente, ma presentata in modo diverso, produce un'offerta completamente nuova che la giuria deve considerare.<\/p>\r\n\r\n\r\n\r\n

Quest'anno i giudici hanno lavorato pi\u00f9 duramente che mai e hanno impiegato pi\u00f9 tempo che mai prima di arrivare alle loro conclusioni e decisioni. Non ho mai assistito a cos\u00ec tanto dibattito su cos\u00ec tanti lavori, il che per me indicava la qualit\u00e0 dei lavori. Quindi, arrivare a un consenso per la shortlist e il successivo vincitore di ogni categoria, ha richiesto pi\u00f9 tempo del solito. Alla fine, eravamo stanchi ma felici.<\/p>\r\n\r\n\r\n\r\n

Satkar Gidda
Londra, novembre 2009<\/em><\/p>\r\n\r\n\r\n\r\n

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SATKAR GIDDA<\/h3>\r\n\r\n\r\n\r\n

PRESIDENTE DELLA GIURIA<\/h4>\r\n\r\n\r\n\r\n

Satkar Gidda ha studiato Business Studies e Marketing e ha lavorato 6 anni nelle vendite, Trade Marketing e Brand Marketing per RHM Foods e Nestle seguito da 30 anni come Sales & Marketing Director di SiebertHead, la pi\u00f9 antica societ\u00e0 di consulenza di brand e packaging design nel Regno Unito. Da marzo 2020, Satkar opera come consulente indipendente.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

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PETER KLEIN SPROKKELHORST<\/h3>\r\n\r\n\r\n\r\n

CONSIGLIERE DELLA GIURIA<\/h4>\r\n\r\n\r\n\r\n

Dopo una formazione da ingegnere meccanico, Peter Klein Sprokkelhorst decise di entrare nel settore della lavorazione della carta. Nel 1982 divenne amministratore delegato di Zedek Deventer Holland (che oggi appartiene al gruppo Smurfit Kappa) e trasform\u00f2 l'azienda in un importante fornitore di espositori e imballaggi in Europa. \u00c8 andato in pensione nel 2008, ma con 45 anni di esperienza \u00e8 ancora attivo come consulente indipendente.<\/p>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

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