{"id":258507,"date":"2021-03-16T13:00:01","date_gmt":"2021-03-16T13:00:01","guid":{"rendered":"\/awards\/european-carton-excellence-award\/2008\/jury\/"},"modified":"2022-01-10T09:32:12","modified_gmt":"2022-01-10T09:32:12","slug":"jury","status":"publish","type":"page","link":"https:\/\/www.procarton.com\/it\/awards\/european-carton-excellence-award\/2008-2\/jury\/","title":{"rendered":"Giuria"},"content":{"rendered":"

Commenti di Satkar Gidda - Presidente della giuria<\/strong>
Da tempo sono dell'opinione che il vero futuro per la comunicazione del marchio attraverso il packaging sia il cartone. Tuttavia, nel giro di un anno, il volume di questioni come la sostenibilit\u00e0 e la produzione di carbonio \u00e8 cos\u00ec alto che questi sono ora due degli argomenti pi\u00f9 caldi in circolazione. L'industria del cartone \u00e8 perfettamente in grado di soddisfare tali questioni, oltre ad essere il mezzo perfetto per la comunicazione creativa al cliente e al consumatore. Nessun altro materiale da imballaggio pu\u00f2 eguagliare il cartone in questo campo.<\/p>\r\n\r\n\r\n\r\n

\u00c8 stato quindi particolarmente soddisfacente vedere cos\u00ec tante proposte ancora una volta. I diversi livelli di pensiero, creativit\u00e0 e utilizzo dei cartoni hanno certamente reso molto difficile il compito dei giudici. Cos\u00ec difficile, infatti, che il giudizio ha richiesto molto pi\u00f9 tempo per essere completato e alla fine eravamo completamente esausti.<\/p>\r\n\r\n\r\n\r\n

Questo \u00e8 quello che io chiamo una buona competizione.<\/p>\r\n\r\n\r\n\r\n

I giudici sono sempre alla ricerca di qualcosa che non hanno visto prima o di applicare un'idea esistente in un modo diverso. Un pacchetto non deve essere stravagante per essere innovativo. A volte un piccolo cambiamento su un'idea esistente pu\u00f2 catturare l'attenzione. I nostri clienti, i proprietari dei marchi, sono certamente alla ricerca di innovazione, diversi e lungimiranti da parte dell'industria del cartone, quindi forniamoglielo e continuiamo a farlo.<\/p>\r\n\r\n\r\n\r\n

Satkar Gidda
Londra settembre 2008<\/em><\/p>\r\n\r\n\r\n\r\n

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\"\"<\/figure>\r\n
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SATKAR GIDDA<\/h3>\r\n\r\n\r\n\r\n

PRESIDENTE DELLA GIURIA<\/h4>\r\n\r\n\r\n\r\n

Satkar Gidda ha studiato Business Studies e Marketing e ha lavorato 6 anni nelle vendite, Trade Marketing e Brand Marketing per RHM Foods e Nestle seguito da 30 anni come Sales & Marketing Director di SiebertHead, la pi\u00f9 antica societ\u00e0 di consulenza di brand e packaging design nel Regno Unito. Da marzo 2020, Satkar opera come consulente indipendente.<\/p>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

Comments from Satkar Gidda \u2013 Chairman of the JuryI have long held the view that the real future for brand communication through packaging is cartons. However in the space of one year the volume on issues such as sustainability and carbon output is so loud that these are now two of the hottest subjects around. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":258282,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"templates\/award_details_page.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-258507","page","type-page","status-publish","hentry"],"yoast_head":"\nJury - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/it\/awards\/european-carton-excellence-award\/2008-2\/jury\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jury - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Comments from Satkar Gidda \u2013 Chairman of the JuryI have long held the view that the real future for brand communication through packaging is cartons. 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