{"id":294421,"date":"2024-04-21T10:35:55","date_gmt":"2024-04-21T09:35:55","guid":{"rendered":"https:\/\/www.procarton.com\/?p=294421"},"modified":"2024-04-23T14:40:53","modified_gmt":"2024-04-23T13:40:53","slug":"consumers-across-europe-place-climate-change-as-their-number-one-concern","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/consumers-across-europe-place-climate-change-as-their-number-one-concern\/","title":{"rendered":"Les consommateurs europ\u00e9ens placent le changement climatique au premier rang de leurs pr\u00e9occupations"},"content":{"rendered":"<div class=\"av-animated-generic top-to-bottom flex_column av_one_third  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-1  avia-builder-el-no-sibling  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"1030\" height=\"579\" class='wp-image-294196 avia-img-lazy-loading-not-294196 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-1030x579.png\" alt='' title='Enqu\u00eate europ\u00e9enne Pro Carton 2024'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-1030x579.png 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-300x169.png 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-768x432.png 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-1536x864.png 1536w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-2048x1152.png 2048w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-18x10.png 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-1500x843.png 1500w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-705x396.png 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-2  el_after_av_one_third  el_before_av_hr\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<h4><strong>O\u00f9 les consommateurs placent-ils le changement climatique parmi leurs pr\u00e9occupations ?<\/strong><\/h4>\n<p>Pour conna\u00eetre les attitudes actuelles, nous avons interrog\u00e9 plus de 5 000 consommateurs europ\u00e9ens dans le cadre de notre derni\u00e8re \u00e9tude sur les perceptions des consommateurs europ\u00e9ens en mati\u00e8re d'emballage.<\/p>\n<p>L'enqu\u00eate a r\u00e9v\u00e9l\u00e9 que<\/p>\n<\/div>\n<\/section>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<ul>\n<li><strong>68% des consommateurs ont d\u00e9clar\u00e9 que le changement climatique \u00e9tait leur principale pr\u00e9occupation, l'Italie arrivant en t\u00eate avec 77%.<\/strong><\/li>\n<li><strong>87% des consommateurs choisiraient le carton plut\u00f4t que le plastique.<\/strong><\/li>\n<li><strong>82% des consommateurs sont convaincus de pouvoir faire la diff\u00e9rence entre un emballage recyclable et un emballage non recyclable.<\/strong><\/li>\n<li><strong>90% des consommateurs font confiance \u00e0 la recyclabilit\u00e9 du carton.<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/div>\n<div   class='hr hr-default   avia-builder-el-5  el_after_av_three_fifth  el_before_av_three_fourth'><span class='hr-inner' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_three_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-6  el_after_av_hr  el_before_av_one_fourth\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p id=\"ember1366\" class=\"ember-view reader-content-blocks__paragraph\">Alors que l'ann\u00e9e 2024 est d\u00e9j\u00e0 bien entam\u00e9e, les consommateurs sont confront\u00e9s \u00e0 un certain nombre de questions urgentes qui ont un impact sur leur vie quotidienne et influencent leurs d\u00e9cisions d'achat.  De la crise du co\u00fbt de la vie au changement climatique et \u00e0 la guerre, pour n'en citer que quelques-uns, toutes ces questions ont in\u00e9vitablement un impact sur les perspectives des consommateurs. Par cons\u00e9quent, les marques du monde entier doivent tenir compte des pr\u00e9f\u00e9rences des consommateurs en ces temps difficiles, en r\u00e9pondant \u00e0 leurs besoins et \u00e0 leurs demandes.<\/p>\n<p id=\"ember1367\" class=\"ember-view reader-content-blocks__paragraph\">Pour en savoir plus, nous avons r\u00e9cemment command\u00e9 notre derni\u00e8re \u00e9tude sur la perception des emballages par les consommateurs europ\u00e9ens, qui a interrog\u00e9 plus de 5 000 consommateurs europ\u00e9ens dans cinq pays europ\u00e9ens (Allemagne, France, Italie, Espagne et Royaume-Uni), afin de conna\u00eetre leurs attitudes \u00e0 l'\u00e9gard de l'environnement et leurs perceptions des emballages.<\/p>\n<\/div>\n<\/section>\n<div  style='height:50px' class='hr hr-invisible   avia-builder-el-8  el_after_av_textblock  el_before_av_textblock'><span class='hr-inner' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p id=\"ember1368\" class=\"ember-view reader-content-blocks__paragraph\">L'enqu\u00eate aupr\u00e8s des consommateurs a r\u00e9v\u00e9l\u00e9 des tendances fascinantes. Dans toute l'Europe, les trois principaux probl\u00e8mes qui touchent les consommateurs sont les suivants : le changement climatique (68%), le co\u00fbt de la vie (66%) et les guerres (56%).<\/p>\n<p id=\"ember1369\" class=\"ember-view reader-content-blocks__paragraph\">Si l'on ventile ces statistiques par pays, on obtient des r\u00e9sultats tr\u00e8s int\u00e9ressants. En Italie (77%), en Espagne (72%) et en France (70%), les personnes interrog\u00e9es ont class\u00e9 le changement climatique comme le probl\u00e8me le plus important auquel elles sont confront\u00e9es. Avec des temp\u00e9ratures record, des s\u00e9cheresses et des p\u00e9nuries d'eau, les gens ressentent quotidiennement l'impact du changement climatique. Les consommateurs britanniques ont indiqu\u00e9 que le co\u00fbt de la vie \u00e9tait le probl\u00e8me le plus important pour eux (75%), tandis que les Allemands ont d\u00e9clar\u00e9 que la guerre \u00e9tait leur plus grande pr\u00e9occupation (66%).<\/p>\n<p id=\"ember1370\" class=\"ember-view reader-content-blocks__paragraph\">Malgr\u00e9 les diff\u00e9rences entre les pays en ce qui concerne les principales pr\u00e9occupations des consommateurs, l'enqu\u00eate d\u00e9montre l'importance du changement climatique. Tous les pays ont cit\u00e9 le changement climatique parmi les trois principaux probl\u00e8mes auxquels ils sont confront\u00e9s, ce qui montre que les consommateurs reconnaissent l'importance de notre environnement et la n\u00e9cessit\u00e9 d'att\u00e9nuer le changement climatique.<\/p>\n<\/div>\n<\/section>\n<div  style='height:50px' class='hr hr-invisible   avia-builder-el-10  el_after_av_textblock  el_before_av_textblock'><span class='hr-inner' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p id=\"ember1371\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Voyons maintenant les attitudes \u00e0 l'\u00e9gard de l'emballage...<\/strong><\/p>\n<p id=\"ember1372\" class=\"ember-view reader-content-blocks__paragraph\">Les consommateurs \u00e9tant de plus en plus conscients de la valeur environnementale des mat\u00e9riaux d'emballage, ils sont de plus en plus nombreux \u00e0 opter pour des choix durables. Dans notre r\u00e9cente enqu\u00eate, lorsque les personnes interrog\u00e9es avaient le choix entre deux formes d'emballage pour un produit - le plastique et le carton - 87,1% des consommateurs europ\u00e9ens choisissaient le carton. C'est 1% de plus que dans notre enqu\u00eate de 2022. Il est r\u00e9jouissant de constater qu'un grand pourcentage de consommateurs opte pour des produits emball\u00e9s dans des mat\u00e9riaux durables et faciles \u00e0 recycler tels que le carton.<\/p>\n<p id=\"ember1373\" class=\"ember-view reader-content-blocks__paragraph\">En outre, il est encourageant de constater que les consommateurs sont de plus en plus confiants en mati\u00e8re de recyclage, puisque 82% des Europ\u00e9ens se disent assez confiants dans leur capacit\u00e9 \u00e0 distinguer les emballages recyclables de ceux qui ne le sont pas. Le recyclage est essentiel, car il nous aide \u00e0 r\u00e9utiliser les mat\u00e9riaux et \u00e0 r\u00e9duire nos d\u00e9chets. Il est donc imp\u00e9ratif que nous continuions \u00e0 recycler autant de mat\u00e9riaux que possible pour cr\u00e9er un avenir plus vert. Lorsque nous avons interrog\u00e9 les r\u00e9pondants europ\u00e9ens sur leur confiance dans la recyclabilit\u00e9 des mat\u00e9riaux durables, tels que le carton ondul\u00e9 et les bo\u00eetes pliantes, les niveaux de confiance des consommateurs ont atteint une moyenne de 90% et 87% respectivement. Ces valeurs ont d\u00e9sormais d\u00e9pass\u00e9 le verre, qui \u00e9tait traditionnellement consid\u00e9r\u00e9 comme l'emballage b\u00e9n\u00e9ficiant des niveaux de confiance les plus \u00e9lev\u00e9s de la part des consommateurs. Un vote de confiance pour le carton, une motivation et une obligation en m\u00eame temps. Une motivation pour poursuivre les investissements afin de renforcer le recyclage du carton et une obligation pour faire progresser les taux de recyclage.<\/p>\n<\/div>\n<\/section>\n<div  style='height:50px' class='hr hr-invisible   avia-builder-el-12  el_after_av_textblock  el_before_av_textblock'><span class='hr-inner' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p id=\"ember1374\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Nos conclusions mettent en \u00e9vidence<\/strong> qu'en tant que continent, nous prenons le changement climatique au s\u00e9rieux et tentons d'att\u00e9nuer les risques dangereux qu'il fait peser sur l'avenir de notre plan\u00e8te. Il est formidable de voir les marques europ\u00e9ennes prendre activement en compte les pr\u00e9f\u00e9rences des consommateurs et actualiser leurs produits en fonction de leurs exigences. Pour ne citer qu'un exemple, le supermarch\u00e9 britannique Sainsbury's fait des progr\u00e8s en mati\u00e8re de durabilit\u00e9 en introduisant un nouvel emballage \u00e0 base de fibres pour les champignons, ce qui contribuera \u00e0 r\u00e9duire les \u00e9missions de gaz \u00e0 effet de serre. <a href=\"https:\/\/packagingeurope.com\/news\/cardboard-mushroom-punnets-revealed-by-sainsburys-in-plastic-reduction-effort\/10832.article?adredir=1\" target=\"_blank\" rel=\"noopener\">\u00e9conomiser 775 tonnes de plastique chaque ann\u00e9e.<\/a><\/p>\n<p id=\"ember1375\" class=\"ember-view reader-content-blocks__paragraph\">Nous esp\u00e9rons que vous trouverez cette \u00e9tude int\u00e9ressante et que les r\u00e9sultats inciteront les consommateurs et les entreprises \u00e0 s'efforcer de mettre en place une \u00e9conomie circulaire.<\/p>\n<p id=\"ember1376\" class=\"ember-view reader-content-blocks__paragraph\">Si vous souhaitez en savoir plus sur l'enqu\u00eate aupr\u00e8s des consommateurs et obtenir d'autres informations, \u00e9coutez la vid\u00e9o suivante <a href=\"https:\/\/packagingeurope.com\/podcasts\/a-deep-dive-into-pro-cartons-2024-consumer-study\/11088.article\" target=\"_blank\" rel=\"noopener\">Le r\u00e9cent podcast de Winnie Muehling<\/a> avec Packaging Europe.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-14  el_after_av_three_fourth  avia-builder-el-last\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-15  el_before_av_image  avia-builder-el-first  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"300\" height=\"300\" class='wp-image-294426 avia-img-lazy-loading-not-294426 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-300x300.jpg\" alt='' title='STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-300x300.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-1030x1030.jpg 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-80x80.jpg 80w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-768x768.jpg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-12x12.jpg 12w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-36x36.jpg 36w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-180x180.jpg 180w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-705x705.jpg 705w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<\/div>\n<\/div>\n<div  class='avia-image-container  av-styling-    avia-builder-el-16  el_after_av_image  el_before_av_image  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"300\" height=\"300\" class='wp-image-294425 avia-img-lazy-loading-not-294425 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-300x300.jpg\" alt='' title='STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-300x300.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-1030x1030.jpg 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-80x80.jpg 80w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-768x768.jpg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-12x12.jpg 12w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-36x36.jpg 36w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-180x180.jpg 180w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-705x705.jpg 705w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<\/div>\n<\/div>\n<div  class='avia-image-container  av-styling-    avia-builder-el-17  el_after_av_image  el_before_av_image  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"300\" height=\"300\" class='wp-image-294424 avia-img-lazy-loading-not-294424 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-3-1080x1080-Apr-24-HIGH-RES-300x300.jpg\" alt='' title='STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-3-1080x1080-Apr-24-HIGH-RES'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-3-1080x1080-Apr-24-HIGH-RES-300x300.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-3-1080x1080-Apr-24-HIGH-RES-1030x1030.jpg 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-3-1080x1080-Apr-24-HIGH-RES-80x80.jpg 80w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-3-1080x1080-Apr-24-HIGH-RES-768x768.jpg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-3-1080x1080-Apr-24-HIGH-RES-12x12.jpg 12w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-3-1080x1080-Apr-24-HIGH-RES-36x36.jpg 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