{"id":294416,"date":"2024-04-20T10:24:50","date_gmt":"2024-04-20T09:24:50","guid":{"rendered":"https:\/\/www.procarton.com\/?p=294416"},"modified":"2024-04-24T13:38:15","modified_gmt":"2024-04-24T12:38:15","slug":"spring-2024-update-on-the-pro-carton-marketing-pr-and-public-affairs-workstreams","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/spring-2024-update-on-the-pro-carton-marketing-pr-and-public-affairs-workstreams\/","title":{"rendered":"Printemps 2024 : mise \u00e0 jour des chantiers \"marketing et relations publiques\" et \"affaires publiques\" de Pro Carton"},"content":{"rendered":"<div   class='hr hr-default   avia-builder-el-0  el_before_av_one_fifth  avia-builder-el-first'><span class='hr-inner' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_after_av_hr  el_before_av_three_fourth\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-2  el_before_av_textblock  avia-builder-el-first  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"180\" height=\"180\" class='wp-image-293256 avia-img-lazy-loading-not-293256 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling-180x180.jpeg\" alt='' title='Winfried Muehling'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling-180x180.jpeg 180w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling-300x300.jpeg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling-80x80.jpeg 80w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling-768x768.jpeg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling-12x12.jpeg 12w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling-36x36.jpeg 36w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling-705x705.jpeg 705w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling.jpeg 800w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div>\n<\/div>\n<\/div>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p style=\"text-align: center;\">Winfried Muehling, directeur du marketing et de la communication, <strong>Pro Carton<\/strong><\/p>\n<p style=\"text-align: center;\">Courriel : <a href=\"mailto:muehling@procarton.com\" target=\"_blank\" rel=\"noopener\">muehling@procarton.com<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_three_fourth  flex_column_div av-zero-column-padding   avia-builder-el-4  el_after_av_one_fifth  el_before_av_three_fourth\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<h3>Domaine de travail \"Marketing et relations publiques<\/h3>\n<\/div>\n<\/section>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p>Le groupe de travail sur le marketing et les relations publiques de Pro Carton et de l'ECMA se r\u00e9unit tous les deux mois pour piloter la planification et l'ex\u00e9cution des principales activit\u00e9s de marketing et de relations publiques. Neuf organisations membres y participent pleinement.<\/p>\n<p>L'accent a \u00e9t\u00e9 mis r\u00e9cemment sur la participation \u00e0 des foires et \u00e9v\u00e9nements commerciaux. Le groupe de travail a confirm\u00e9 la pertinence de la participation \u00e0 <a href=\"https:\/\/www.procarton.com\/see-you-at-fachpack-2024-in-nuremberg-save-the-date\/\" target=\"_blank\" rel=\"noopener\">Fachpack <\/a>\u00e0 Nuremberg en septembre 2024 et l'id\u00e9e a \u00e9t\u00e9 exprim\u00e9e d'y inclure des <a href=\"https:\/\/www.procarton.com\/activities\/4evergreen\/\" target=\"_blank\" rel=\"noopener\">4evergreen<\/a> en tant que partenaire pour une apparition conjointe avec FFI, 4evergreen et Pro Carton. Les pr\u00e9paratifs battent leur plein.<\/p>\n<p>Apr\u00e8s le succ\u00e8s de la premi\u00e8re s\u00e9rie de pr\u00e9sentations d'int\u00e9ressants profils d'emploi et de professions dans notre secteur, nous avons confirm\u00e9 la prochaine s\u00e9rie de profils d'emploi et de professions que nous lancerons au mois de mai. Vous trouverez quatre profils d'emploi suppl\u00e9mentaires sur les m\u00e9dias sociaux, pr\u00e9sentant des opportunit\u00e9s de carri\u00e8re passionnantes dans notre secteur. Nous aurons \u00e0 nouveau un m\u00e9lange de coll\u00e8gues d'usines de carton et de transformateurs de carton.<\/p>\n<p>2023 - Pleins feux sur les talents de l'industrie :<\/p>\n<ul>\n<li><strong><a title=\"Lien permanent : Les talents de l&#039;industrie : Entretien avec Thomas Braun, responsable de la conception assist\u00e9e par ordinateur chez VG Nicolaus\" href=\"https:\/\/www.procarton.com\/industry-talent-spotlight-interview-with-thomas-braun-head-of-computer-aided-design-at-vg-nicolaus\/\" rel=\"bookmark\">Pleins feux sur les talents de l'industrie : Entretien avec Thomas Braun, responsable de la conception assist\u00e9e par ordinateur chez VG Nicolaus<\/a><\/strong><\/li>\n<li><strong><a title=\"Lien permanent : Pleins feux sur les talents de l&#039;industrie : Leonie Vetter, pionni\u00e8re de l&#039;emballage durable en carton chez Faller Packaging\" href=\"https:\/\/www.procarton.com\/industry-talent-spotlight-leonie-vetter-pioneering-sustainable-cartonboard-packaging-at-faller-packaging\/\" rel=\"bookmark\">Pleins feux sur les talents de l'industrie : Leonie Ve<\/a><a title=\"Lien permanent : Pleins feux sur les talents de l&#039;industrie : Leonie Vetter, pionni\u00e8re de l&#039;emballage durable en carton chez Faller Packaging\" href=\"https:\/\/www.procarton.com\/industry-talent-spotlight-leonie-vetter-pioneering-sustainable-cartonboard-packaging-at-faller-packaging\/\" rel=\"bookmark\">tter, pionnier de l'emballage durable en carton chez Faller Packaging<\/a><\/strong><\/li>\n<li><strong><a title=\"Lien permanent : Pleins feux sur les talents de l&#039;industrie : Elisabeth Salajka - Une carri\u00e8re dans l&#039;industrie du carton et de la bo\u00eete pliante\" href=\"https:\/\/www.procarton.com\/industry-talent-spotlight-elisabeth-salajka-a-career-in-the-cartonboard-and-folding-carton-industry\/\" rel=\"bookmark\">Pleins feux sur les talents de l'industrie : Elisabeth Salajka - Une carri\u00e8re dans l'industrie du carton et de la bo\u00eete pliante<\/a><\/strong><\/li>\n<li><strong><a title=\"Lien permanent : Pleins feux sur les talents de l&#039;industrie : Gunilla Nykopp - Une carri\u00e8re dans l&#039;industrie du carton et de la bo\u00eete pliante\" href=\"https:\/\/www.procarton.com\/industry-talent-spotlight-gunilla-nykopp-a-career-in-the-cartonboard-and-folding-carton-industry\/\" rel=\"bookmark\">Pleins feux sur les talents de l'industrie : Gunilla Nykopp - Une carri\u00e8re dans l'industrie du carton et de la bo\u00eete pliante<\/a><\/strong><\/li>\n<\/ul>\n<h1 class=\"main-title entry-title\"><\/h1>\n<p>Nous avons \u00e9galement mis \u00e0 l'ordre du jour la poursuite du renforcement de l'action de l'Union europ\u00e9enne. <a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-young-designers-award\/\" target=\"_blank\" rel=\"noopener\">Prix PCYDA<\/a> afin d'en maximiser la valeur pour les organisations membres de Pro Carton et de l'ECMA. Nous augmenterons la visibilit\u00e9 des projets PCYDA pour les membres de Pro Carton et de l'ECMA.<\/p>\n<p>Nous assisterons \u00e0 une harmonisation plus pouss\u00e9e des messages cl\u00e9s dans le cadre des travaux des groupes de travail. Nous progressons tr\u00e8s bien dans cette direction.  Je tiens \u00e0 remercier tous les membres de l'\u00e9quipe pour leur participation active.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_three_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-7  el_after_av_three_fourth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<h3>Axe de travail \"Affaires publiques<\/h3>\n<\/div>\n<\/section>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p>Le groupe de travail sur les affaires publiques de Pro Carton et de l'ECMA continue \u00e0 se r\u00e9unir tous les deux mois pour discuter des domaines politiques cl\u00e9s qui affectent la cha\u00eene de valeur de l'emballage en fibre. Notre objectif principal a \u00e9t\u00e9 d'informer les membres sur le r\u00e8glement relatif aux emballages et aux d\u00e9chets d'emballages (PPWR), qui est sur le point d'\u00eatre pleinement adopt\u00e9, alors qu'il ne reste plus que deux votes au Parlement europ\u00e9en et au Conseil des ministres.  Notre attention a \u00e9t\u00e9 de plus en plus attir\u00e9e par le r\u00e8glement de l'Union europ\u00e9enne sur la d\u00e9forestation (EUDR) qui remplace les r\u00e8glements sur le bois et devrait entrer en vigueur \u00e0 la fin de l'ann\u00e9e 2024.  \u00c0 ce stade avanc\u00e9, de nombreux aspects du r\u00e8glement ne sont pas clairs et si la Commission ne reporte pas la date de mise en \u0153uvre, de nombreuses parties prenantes mettent en garde contre de graves perturbations dans les cha\u00eenes d'approvisionnement en produits de base.<\/p>\n<p>En outre, le groupe de travail surveille d'autres domaines politiques, notamment la Waste Framework Directive, Substantiating Green Claims, Ecodesign rules for Sustainable Products et la Late Payments Directive.<\/p>\n<p>La participation et l'engagement aux r\u00e9unions du groupe de travail de la part d'un m\u00e9lange d'usines de carton et de transformateurs restent encourageants.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-10  el_after_av_three_fourth  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-11  el_before_av_textblock  avia-builder-el-first  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"180\" height=\"180\" class='wp-image-293257 avia-img-lazy-loading-not-293257 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner-180x180.jpeg\" alt='' title='Mike Turner'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner-180x180.jpeg 180w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner-300x300.jpeg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner-80x80.jpeg 80w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner-768x768.jpeg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner-12x12.jpeg 12w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner-36x36.jpeg 36w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner-705x705.jpeg 705w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner.jpeg 800w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div>\n<\/div>\n<\/div>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p style=\"text-align: center;\">Mike Turner, directeur g\u00e9n\u00e9ral,\u00a0<strong>ECMA - Association europ\u00e9enne des fabricants de cartons<\/strong><\/p>\n<p style=\"text-align: center;\">Courriel : <a href=\"mailto:mturner@ecma.org\" target=\"_blank\" rel=\"noopener\">mturner@ecma.org<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Alors que le printemps pointe le bout de son nez, il est temps de faire le point sur les activit\u00e9s des groupes de travail \"Marketing et relations publiques\" et \"Affaires publiques\" de Pro Carton.<\/p>","protected":false},"author":1286,"featured_media":282498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,228,241,44,242,66],"tags":[],"class_list":["post-294416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-eu-political-news","category-legislation","category-marketing-trends","category-procarton","category-latest-member-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spring 2024 Update on the Pro Carton Marketing &amp; 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