{"id":294225,"date":"2024-03-12T10:25:24","date_gmt":"2024-03-12T10:25:24","guid":{"rendered":"https:\/\/www.procarton.com\/?p=294225"},"modified":"2024-03-18T10:50:14","modified_gmt":"2024-03-18T10:50:14","slug":"new-european-study-reveals-that-despite-war-and-inflation-climate-change-remains-number-one-concern","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/new-european-study-reveals-that-despite-war-and-inflation-climate-change-remains-number-one-concern\/","title":{"rendered":"Une nouvelle \u00e9tude europ\u00e9enne r\u00e9v\u00e8le qu'en d\u00e9pit de la guerre et de l'inflation, le changement climatique reste la principale pr\u00e9occupation."},"content":{"rendered":"
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Les r\u00e9sultats d'une nouvelle \u00e9tude europ\u00e9enne sur les perceptions des consommateurs en mati\u00e8re d'emballage r\u00e9v\u00e8lent que le changement climatique (68%), le co\u00fbt de la vie (66%) et la guerre (56%) sont les trois probl\u00e8mes les plus importants qui affectent les consommateurs. Parall\u00e8lement, malgr\u00e9 ces pr\u00e9occupations mondiales importantes, 62% des r\u00e9pondants europ\u00e9ens affirment qu'un mode de vie durable est devenu \"plus important\" ou \"beaucoup plus important\" au cours des deux derni\u00e8res ann\u00e9es.<\/strong><\/em><\/p>\n

L'enqu\u00eate, command\u00e9e par Pro Carton, la principale association europ\u00e9enne de fabricants de carton et de bo\u00eetes en carton, et r\u00e9alis\u00e9e par Perspectus Global, a interrog\u00e9 plus de 5 000 consommateurs dans cinq pays europ\u00e9ens (Allemagne, France, Italie, Espagne et Royaume-Uni) afin d'explorer leurs attitudes \u00e0 l'\u00e9gard de l'environnement et leurs perceptions de l'emballage.<\/strong><\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Les pr\u00e9occupations mondiales en t\u00eate du palmar\u00e8s<\/strong><\/p>\n

En Italie (77%), en Espagne (72%) et en France (70%), le changement climatique est le probl\u00e8me le plus important pour les consommateurs, tandis qu'au Royaume-Uni, c'est le co\u00fbt de la vie qui est le plus pr\u00e9occupant (75%). L'Allemagne, qui compte un million de r\u00e9fugi\u00e9s ukrainiens sur son territoire, a fait de la guerre sa plus grande pr\u00e9occupation (66%). Quant aux g\u00e9n\u00e9rations plus \u00e2g\u00e9es, c'est le changement climatique qui les pr\u00e9occupe le plus, les plus de 60 ans d\u00e9passant la moyenne europ\u00e9enne (71%).<\/p>\n

Malgr\u00e9 tout, l'enqu\u00eate montre que les consommateurs prennent toujours le temps de respecter l'environnement, notamment en recyclant, puisqu'un peu moins de la moiti\u00e9 (49%) des personnes interrog\u00e9es d\u00e9clarent recycler davantage qu'il y a un an.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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La confiance dans le recyclage monte en fl\u00e8che<\/strong><\/p>\n

Lorsqu'on leur demande quels mat\u00e9riaux d'emballage peuvent \u00eatre recycl\u00e9s, l'enqu\u00eate montre que les consommateurs europ\u00e9ens font preuve d'un niveau de confiance louable. 82% des individus ont exprim\u00e9 un degr\u00e9 de confiance suffisant dans leur capacit\u00e9 \u00e0 discerner les emballages recyclables des emballages non recyclables.<\/p>\n

En particulier, la confiance dans la recyclabilit\u00e9 des mat\u00e9riaux durables, tels que le carton ondul\u00e9 et les bo\u00eetes pliantes, est solide, avec des niveaux de confiance atteignant respectivement 90% et 87% en moyenne en Europe. Cela indique que les pratiques de collecte et de recyclage bien \u00e9tablies sont largement accept\u00e9es et soutenues, et que l'accent est mis sur les caract\u00e9ristiques recyclables des principaux mat\u00e9riaux d'emballage.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Combler le foss\u00e9 de perception pour renforcer la confiance des consommateurs<\/strong><\/p>\n

Alors qu'une grande partie des consommateurs europ\u00e9ens se disent pr\u00eats \u00e0 payer plus cher pour des emballages \u00e9cologiques, l'\u00e9tude r\u00e9v\u00e8le des perceptions mitig\u00e9es des efforts d\u00e9ploy\u00e9s par les d\u00e9taillants et les propri\u00e9taires de marques dans ce domaine. 58,2% des consommateurs de l'UE estiment que les entreprises en font assez, et 41,8% qu'il y a encore des efforts \u00e0 faire. L'Italie se distingue le plus, avec 66% de consommateurs estimant que les entreprises sont sur la bonne voie, suivie du Royaume-Uni (63%), de l'Allemagne et de l'Espagne (56%), tandis que la France est moins optimiste (50%).<\/p>\n

Les d\u00e9taillants et les propri\u00e9taires de marques ont donc la possibilit\u00e9 de r\u00e9pondre aux pr\u00e9occupations des consommateurs, de communiquer efficacement sur leurs initiatives en mati\u00e8re de d\u00e9veloppement durable et d'offrir des options d'emballage plus respectueuses de l'environnement afin de combler le foss\u00e9 et de gagner la confiance des consommateurs.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Cliquez sur l'image pour voir l'\u00e9tude compl\u00e8te et les r\u00e9sultats.<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Winfried Muehling, directeur du marketing et de la communication chez Pro Carton, a comment\u00e9 les derniers r\u00e9sultats de l'enqu\u00eate : \"M\u00eame si les conflits mondiaux et l'\u00e9conomie continuent de susciter des inqui\u00e9tudes, il est clair que les questions environnementales restent une priorit\u00e9 pour les consommateurs. Les r\u00e9sultats de la troisi\u00e8me \u00e9tude de Pro Carton sur les perceptions en mati\u00e8re d'emballage refl\u00e8tent parfaitement cet \u00e9tat de fait et montrent clairement que les consommateurs europ\u00e9ens attachent de l'importance au d\u00e9veloppement durable et qu'ils sont pr\u00eats \u00e0 agir en cons\u00e9quence.<\/p>\n

\"Les entreprises qui privil\u00e9gient les solutions d'emballage respectueuses de l'environnement, minimisent les mat\u00e9riaux inutiles et garantissent la recyclabilit\u00e9 sont extr\u00eamement bien plac\u00e9es pour s'emparer de ce segment de march\u00e9 en pleine croissance et acqu\u00e9rir un avantage concurrentiel. Les consommateurs europ\u00e9ens soutiennent pleinement le syst\u00e8me de collecte et de recyclage du carton et lui font confiance. Il est tr\u00e8s positif de voir ce r\u00e9sultat, et au nom de Pro Carton et de ses membres, nous souhaitons que cette recherche soit perspicace, qu'elle ouvre la porte \u00e0 la discussion et qu'elle serve de motivation pour guider notre soci\u00e9t\u00e9 plus pr\u00e8s de notre objectif commun d'une \u00e9conomie circulaire durable.\"<\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Les r\u00e9sultats d'une nouvelle \u00e9tude europ\u00e9enne sur les perceptions des consommateurs en mati\u00e8re d'emballage r\u00e9v\u00e8lent que le changement climatique (68%), le co\u00fbt de la vie (66%) et les guerres (56%) sont les trois probl\u00e8mes les plus importants qui affectent les consommateurs.<\/p>","protected":false},"author":1286,"featured_media":294196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,44,242],"tags":[],"class_list":["post-294225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-marketing-trends","category-procarton"],"yoast_head":"\nNew European study reveals that despite war and inflation, climate change remains number one concern - Pro Carton<\/title>\n<meta name=\"description\" content=\"European consumer packaging perceptions study reveals climate change, cost of living & warfare are the 3 largest issues affecting consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/new-european-study-reveals-that-despite-war-and-inflation-climate-change-remains-number-one-concern\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New European study reveals that despite war and inflation, climate change remains number one concern - 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