{"id":293749,"date":"2024-01-18T16:21:25","date_gmt":"2024-01-18T16:21:25","guid":{"rendered":"https:\/\/www.procarton.com\/?p=293749"},"modified":"2024-01-18T16:25:48","modified_gmt":"2024-01-18T16:25:48","slug":"pcyda-case-study-ishitas-journey-from-pro-carton-young-designers-award-to-graphic-packaging-international","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/pcyda-case-study-ishitas-journey-from-pro-carton-young-designers-award-to-graphic-packaging-international\/","title":{"rendered":"Etude de cas PCYDA : Le parcours d'Ishita : de Pro Carton Young Designers Award \u00e0 Graphic Packaging International"},"content":{"rendered":"
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Ishita Arora, \u00e9tudiante talentueuse en conception de produits \u00e0 l'universit\u00e9 de Nottingham Trent, s'est lanc\u00e9e dans un voyage transformateur dans le monde de l'emballage. Elle a commenc\u00e9 par remporter le prestigieux concours 2022 UK Pro Carton Young Designers Award, ce qui a fait d'elle la candidate id\u00e9ale pour entamer un stage aupr\u00e8s du leader mondial des emballages de produits de consommation \u00e0 base de fibres. Graphic Packaging International<\/a>.<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Ayant grandi en Inde, o\u00f9 elle d\u00e9crit sa culture comme vaste, bruyante et captivante, Ishita a \u00e9t\u00e9 habitu\u00e9e \u00e0 des pratiques telles que la r\u00e9utilisation des sacs en plastique \u00e0 usage unique, ce qui l'a amen\u00e9e \u00e0 se consacrer encore plus \u00e0 la promotion d'un mode de vie durable. Sa passion pour le d\u00e9veloppement durable a fa\u00e7onn\u00e9 son identit\u00e9 de designer, anim\u00e9e par la conviction que le design - et plus particuli\u00e8rement le design d'emballage - devrait \u00eatre accessible \u00e0 tous.<\/p>\n

Ayant \u00e9tudi\u00e9 aux \u00c9tats-Unis, au Royaume-Uni et en Inde, Ishita a acquis une formation diversifi\u00e9e et une passion pour la cr\u00e9ativit\u00e9 qui l'ont incit\u00e9e \u00e0 cr\u00e9er sa propre petite entreprise d'art pendant la pand\u00e9mie de Covid-19 en 2020, en exp\u00e9rimentant des formes d'art traditionnelles indiennes telles que le style de broderie complexe, le chikankari, ainsi que des activit\u00e9s contemporaines telles que la photographie et le mod\u00e9lisme.<\/p>\n

Afin de renforcer sa passion pour les arts, Ishita a commenc\u00e9 un programme de premier cycle en conception de produits en septembre 2021 \u00e0 l'universit\u00e9 de Nottingham Trent. C'est au cours de sa premi\u00e8re ann\u00e9e qu'Ishita s'est fait remarquer en entrant dans le Pro Carton Young Designers Award. Son sens aigu des niches de march\u00e9 l'a amen\u00e9e \u00e0 redessiner l'emballage d'une serviette hygi\u00e9nique en carton pour la c\u00e9l\u00e8bre marque Toujours<\/em>Le projet a \u00e9t\u00e9 approuv\u00e9 par le Conseil d'administration de l'Union europ\u00e9enne, qui a mis en avant ses qualit\u00e9s de durabilit\u00e9 et d'int\u00e9gration. L'objectif d'Ishita \u00e9tait de cr\u00e9er une solution d'emballage respectueuse de l'environnement pour un produit de sant\u00e9 essentiel pour les femmes. L'emballage en carton donne une seconde vie \u00e0 la bo\u00eete ext\u00e9rieure en la transformant en support une fois ouverte. En outre, la taille et la forme de la bo\u00eete permettent d'organiser le produit \u00e0 l'int\u00e9rieur, ce qui facilite son stockage.<\/p>\n

Ishita a remport\u00e9 le 2022 UK Pro Carton Young Designers Award pour sa cr\u00e9ation, pr\u00e9sent\u00e9e lors de l'\u00e9v\u00e9nement estival de BPIF Cartons par Jon Clark, directeur g\u00e9n\u00e9ral de BPIF Cartons, l'association nationale britannique de l'industrie du carton et du carton plat. Son succ\u00e8s et sa compr\u00e9hension des processus de conception de bout en bout l'ont incit\u00e9e \u00e0 rechercher des opportunit\u00e9s de placement dans l'industrie de l'emballage. C'est ainsi qu'elle a d\u00e9croch\u00e9 un poste chez Graphic Packaging International, membre de Pro Carton et principal fournisseur de solutions d'emballage \u00e0 base de fibres pour les consommateurs, notamment des bo\u00eetes pliantes, des gobelets et des emballages pour les services alimentaires.<\/p>\n

Ishita envisage un avenir o\u00f9 elle collaborera avec des entreprises qui partagent ses valeurs. Le Pro Carton Young Designers Award a mis en lumi\u00e8re la cr\u00e9ativit\u00e9 d'Ishita, et l'industrie de l'emballage est d\u00e9sormais le fondement de ses aspirations. Avec le Pro Carton Young Designers Award, Ishita a montr\u00e9 \u00e0 la nouvelle g\u00e9n\u00e9ration le monde lumineux de l'emballage et a prouv\u00e9 qu'il existe des possibilit\u00e9s infinies d'avoir un impact significatif en tant que jeune designer entrant dans l'industrie de l'emballage. Bienvenue dans le monde color\u00e9 du carton et des bo\u00eetes pliantes.<\/p>\n

Jon Clark, directeur g\u00e9n\u00e9ral de BPIF Cartons, a d\u00e9clar\u00e9<\/strong>Nous pensons qu'offrir une plateforme pour c\u00e9l\u00e9brer et reconna\u00eetre les jeunes esprits cr\u00e9atifs avec le UK Pro Carton Young Designers Award et les placer devant nos membres est tr\u00e8s important pour poursuivre le succ\u00e8s de notre industrie. Ishita est l'exemple parfait de la fa\u00e7on dont la mise en relation de la g\u00e9n\u00e9ration actuelle et de la prochaine g\u00e9n\u00e9ration de concepteurs d'emballages pr\u00e9sente de nombreux avantages mutuels, tout en promouvant la durabilit\u00e9 du carton\".<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Cliquez ici <\/a>pour remonter le temps jusqu'\u00e0 l'\u00e9poque o\u00f9 Ishita s'est vu remettre le prix UK Young Designers Award 2022, par Jon Clark de BPIF Cartons.<\/p>\n<\/div>\n<\/section>\n

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ENTREZ MAINTENANT !<\/h4>\n

Le Pro Carton Young Designers Award 2024 est d\u00e9sormais ouvert aux inscriptions :<\/p>\n<\/div>\n<\/section>\n

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Lisez l'histoire d'Ishita Adora, qui a remport\u00e9 le PCYDA 2022 au Royaume-Uni pour la refonte de l'emballage des serviettes hygi\u00e9niques en carton de la marque \"Always\".<\/p>","protected":false},"author":1286,"featured_media":293805,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,79,77,242],"tags":[],"class_list":["post-293749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brands-markets","category-national-activities","category-procarton"],"yoast_head":"\nPCYDA Case Study: Ishita\u2019s journey: from Pro Carton Young Designers Award to Graphic Packaging International - Pro Carton<\/title>\n<meta name=\"description\" content=\"Ishita Adora crowned winner of 2022 UK PCYDA for her cartonboard menstrual pad packaging redesign for the Always brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/pcyda-case-study-ishitas-journey-from-pro-carton-young-designers-award-to-graphic-packaging-international\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PCYDA Case Study: Ishita\u2019s journey: from Pro Carton Young Designers Award to Graphic Packaging International - 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