{"id":293455,"date":"2023-12-17T20:44:46","date_gmt":"2023-12-17T20:44:46","guid":{"rendered":"https:\/\/www.procarton.com\/?p=293455"},"modified":"2023-12-18T16:43:52","modified_gmt":"2023-12-18T16:43:52","slug":"pro-carton-2023-a-year-in-review-by-winfried-muhling-pro-carton-director-of-marketing-communication","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/pro-carton-2023-a-year-in-review-by-winfried-muhling-pro-carton-director-of-marketing-communication\/","title":{"rendered":"Pro Carton 2023 - Un bilan de l'ann\u00e9e par Winfried M\u00fchling, directeur du marketing et de la communication de Pro Carton"},"content":{"rendered":"
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C'est \u00e0 cette p\u00e9riode de l'ann\u00e9e que je suis assis dans un avion en partance pour l'Est.\u00a0\u00a0<\/strong>Extr\u00eame-Orient, jusqu'aux Philippines.\u00a0\u00a0<\/strong>D\u00e9guster un Whiskey Cola \u00e0 bord et r\u00e9fl\u00e9chir \u00e0 l'ann\u00e9e \u00e9coul\u00e9e.\u00a0\u00a0<\/strong>Nous y voil\u00e0. Quelle ann\u00e9e !<\/strong><\/p>\n<\/div>\n<\/section>\n

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Winfried M\u00fchling, directeur du marketing et de la communication de Pro Carton<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Sur le plan r\u00e9glementaire, R\u00e8glement sur les emballages et les d\u00e9chets d'emballages (PPWR)<\/strong> et les votes \u00e0 venir ont jou\u00e9 un r\u00f4le important depuis le d\u00e9but de l'ann\u00e9e. Les m\u00e9dias sociaux ont \u00e9t\u00e9 le th\u00e9\u00e2tre de d\u00e9bats ax\u00e9s sur le recyclage et la r\u00e9utilisation. Parfois, je dirais de mani\u00e8re intransigeante, voire hostile.<\/p>\n

Les \u00e9changes de messages priv\u00e9s que j'ai eus avec les auteurs ont montr\u00e9 une image diff\u00e9rente de ce qui a \u00e9t\u00e9 montr\u00e9 \"en direct\" sur les r\u00e9seaux sociaux. Dans la plupart des cas, nous sommes tomb\u00e9s d'accord sur le fait que les deux solutions seront finalement n\u00e9cessaires pour r\u00e9pondre \u00e0 la demande des consommateurs.<\/p>\n

Nous avons toujours maintenu notre position selon laquelle les emballages recycl\u00e9s et r\u00e9utilis\u00e9s se compl\u00e8tent, en fonction de l'infrastructure existante et de l'utilisation pr\u00e9vue. Apr\u00e8s tout, nous poursuivons le m\u00eame objectif :<\/p>\n

Prot\u00e9ger les biens de valeur, \u00e9viter le gaspillage alimentaire et permettre une consommation s\u00fbre<\/em>.<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Au d\u00e9but de l'ann\u00e9e, nous avons publi\u00e9 les r\u00e9sultats de la \u00c9tude sur l'empreinte carbone des cartons<\/strong><\/a>. L'industrie a r\u00e9ussi \u00e0 r\u00e9duire ses \u00e9missions de carbone du berceau \u00e0 la tombe de 24% CO2e au cours de la p\u00e9riode 2018-2021. Cela prouve que tous les efforts et les investissements portent leurs fruits. Nous tenons \u00e0 remercier tous les membres de Pro Carton et de l'ECMA pour avoir fourni les chiffres d\u00e9taill\u00e9s. Nous tenons \u00e9galement \u00e0 remercier les membres de Pro Carton et de l'ECMA pour avoir fourni les chiffres d\u00e9taill\u00e9s. Institut RISE<\/strong> et Michael Sturges<\/strong> pour avoir rassembl\u00e9 tous les chiffres et produit un rapport dont nous pouvons tous \u00eatre fiers.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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2023 a \u00e9t\u00e9 la premi\u00e8re ann\u00e9e d'expositions et de pr\u00e9sentations en direct sans restriction apr\u00e8s la pand\u00e9mie. Nous avons saisi de nombreuses opportunit\u00e9s pour renforcer la position du carton et des bo\u00eetes pliantes. Ce dont je me souviens le mieux, ce sont les entretiens en direct avec des repr\u00e9sentants de l'Union europ\u00e9enne. Journal de l'emballage<\/strong> sur Interpack<\/strong>. Lors du salon, on pouvait sentir le soulagement que l'industrie se r\u00e9unisse enfin en personne. Les entretiens avec les Julia Paul<\/strong> et Jan Malte Andresen<\/strong> ont \u00e9t\u00e9 brillamment mis en sc\u00e8ne et il \u00e9tait agr\u00e9able de parler d'emballage, des r\u00e9sultats de notre \u00e9tude sur l'empreinte carbone et de tout ce qui fait bouger notre industrie. Merci encore \u00e0 Packaging Journal.<\/p>\n

Nous avons \u00e9galement particip\u00e9 \u00e0 plusieurs tables rondes et autres entretiens en direct. Lors d'une session avec Nouvel emballage<\/strong>Nous avons partag\u00e9 les r\u00e9sultats de notre r\u00e9cente Enqu\u00eate aupr\u00e8s des consommateurs<\/strong><\/a> sur les d\u00e9p\u00f4ts obligatoires. Les r\u00e9sultats montrent que les consommateurs sont \u00e0 la recherche d'options et qu'ils n'accepteront pas une d\u00e9cision descendante sur les solutions de d\u00e9p\u00f4t obligatoire dans les canaux HORECA (h\u00f4tellerie, loisirs et restauration).<\/p>\n

L'un des \u00e9v\u00e9nements les plus m\u00e9morables auxquels nous avons assist\u00e9 \u00e9tait le suivant EuroPack<\/strong> \u00e0 Montreux, organis\u00e9e par Marcus Evans<\/strong>. Un grand \u00e9v\u00e9nement de r\u00e9seautage avec des participants de l'ensemble de la cha\u00eene de valeur de l'emballage. Des pr\u00e9sentations professionnelles et des moments pr\u00e9vus pour le r\u00e9seautage.<\/p>\n

Nous sommes \u00e9galement reconnaissants des partenariats m\u00e9diatiques fructueux que nous avons mis en place en 2023. Nous remercions tout particuli\u00e8rement packAKTUELL<\/strong> o\u00f9 nous avons lanc\u00e9 un chapitre r\u00e9gulier sur les \"Verbandsnachrichten\" - les nouvelles des associations en mati\u00e8re d'emballage.<\/p>\n

Le site Sommet de l'emballage durable<\/strong> organis\u00e9e par Emballage Europe<\/strong> a \u00e9galement \u00e9t\u00e9 un grand succ\u00e8s. Le contenu est riche et le format favorise \u00e9galement la mise en r\u00e9seau avec des coll\u00e8gues de l'ensemble de la cha\u00eene de valeur.<\/p>\n

Sans oublier, bien s\u00fbr, les Congr\u00e8s de l'ECMA<\/strong> et le Carton Awards Gala<\/strong> \u00e0 S\u00e9ville. Cette ann\u00e9e, l'ECMA et Pro Carton ont accueilli plus de 200 participants au congr\u00e8s et plus de 250 \u00e0 la soir\u00e9e de gala :<\/p>\n<\/div>\n<\/section>\n

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Un grand merci \u00e0 tous nos membres qui ont soumis plus de 100 candidatures au concours. ECEA (European Carton Excellence Award)<\/strong><\/a>. Nous avons r\u00e9ussi \u00e0 inverser la tendance \u00e0 la baisse observ\u00e9e ces derni\u00e8res ann\u00e9es. Nous visons un nouveau record de 110 contributions en 2024. Ce ne sera pas une mince affaire, mais nous comptons sur votre soutien pour atteindre cet objectif.<\/p>\n

Notre \u00e9l\u00e8ve Awards - Pro Carton Jeunes Designers Award (PCYDA)<\/strong><\/a> et Vid\u00e9o pour \u00e9tudiants Pro Carton Award (PCSVA)<\/strong><\/a> - a \u00e9galement b\u00e9n\u00e9fici\u00e9 d'un nombre \u00e9lev\u00e9 d'inscriptions et d'une forte participation. Nous nous sommes engag\u00e9s plus \u00e9troitement avec les universit\u00e9s et les \u00e9tudiants et nous pr\u00e9voyons de rapprocher les \u00e9tudiants et nos repr\u00e9sentants de l'industrie \u00e0 l'occasion de la conf\u00e9rence de l'Union europ\u00e9enne. Congr\u00e8s 2024<\/strong><\/a>. L'interaction est essentielle. Tous les \u00e9tudiants ont d\u00e9montr\u00e9 leur int\u00e9r\u00eat pour notre industrie et l'excellence de leurs projets.<\/p>\n

Un grand merci aux professeurs, aux enseignants et aux \u00e9tudiants. Chaque ann\u00e9e, c'est un plaisir de voir \u00e0 quel point vous \u00eates passionn\u00e9s par l'emballage.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Il y a eu beaucoup d'autres choses qui se sont d\u00e9roul\u00e9es en 2023. Je suis s\u00fbr que je n'ai pas tout mentionn\u00e9. Je tiens \u00e0 remercier une nouvelle fois tous nos membres pour leur soutien au cours de l'ann\u00e9e et, bien s\u00fbr, nos fans de plus en plus nombreux sur nos canaux de m\u00e9dias sociaux. L'ann\u00e9e prochaine, nous voulons atteindre le chiffre magique de 8 888. LinkedIn<\/strong><\/a> les suiveurs. Ce n'est pas une mince affaire, mais nous ferons de notre mieux pour atteindre cet objectif. Chaque fois que nous comptons 1 000 adeptes, nos messages atteignent un public plus large. Nous appr\u00e9cions votre soutien en partageant, en repostant et en approuvant activement nos messages. Une base active d'adeptes nous aidera \u00e0 amplifier la voix du carton.<\/p>\n<\/div>\n<\/section>\n

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Enfin, un mot de remerciement \u00e0 toutes les personnes qui soutiennent Pro Carton dans l'ombre.\u00a0 Communications de la temp\u00eate<\/strong><\/a> et Katie Ryan<\/strong><\/a> m\u00e9ritent une mention sp\u00e9ciale. Ce sont les nombreuses mains qui, dans l'ombre, donnent vie \u00e0 notre vision.<\/p>\n<\/div>\n<\/section>\n

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Nous sommes au milieu des campagnes Carton Awards pour 2024. Les Pro Carton Student Video Award<\/strong> et le Pro Carton Young Designers Award<\/strong> sont ouverts aux soumissions. En outre, ECEA 2024<\/strong> sera bient\u00f4t ouvert aux inscriptions.<\/p>\n

Le site Congr\u00e8s de l'ECMA<\/strong> et le Awards C\u00e9r\u00e9monie<\/strong> en 2024 nous emm\u00e8nera \u00e0 Berlin, un endroit tr\u00e8s sp\u00e9cial. Berlin est devenue un symbole du changement en Allemagne. Une ville qui \u00e9volue rapidement et dont l'histoire est forte, r\u00e9siliente et amicale, multiculturelle et color\u00e9e, agile et tourn\u00e9e vers l'avenir. Autant d'attributs que nous revendiquons \u00e9galement pour notre industrie. Quelle belle addition ! Nous aimerions accueillir 300 personnes \u00e0 la Nuit des Award le 19 septembre.<\/p>\n

Je vous souhaite des f\u00eates de fin d'ann\u00e9e paisibles et une ann\u00e9e 2024 pleine de sant\u00e9, de couleurs et de succ\u00e8s.<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

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