{"id":293372,"date":"2023-12-05T10:09:41","date_gmt":"2023-12-05T10:09:41","guid":{"rendered":"https:\/\/www.procarton.com\/?p=293372"},"modified":"2023-12-17T21:08:05","modified_gmt":"2023-12-17T21:08:05","slug":"a-reflection-on-packaging-europe-sustainable-packaging-summit-winfried-muehling","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/a-reflection-on-packaging-europe-sustainable-packaging-summit-winfried-muehling\/","title":{"rendered":"R\u00e9flexion sur Packaging Europe - Sustainable Packaging Summit - Winfried Muehling"},"content":{"rendered":"
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Cette ann\u00e9e, pour la premi\u00e8re fois, nous avons particip\u00e9 au Sustainable Packaging Summit en tant que partenaire m\u00e9dia de Packaging Europe et avons fait une pr\u00e9sentation sur le th\u00e8me \"Circularity - leadership and responsibility\".<\/p>\n

Nous sommes tr\u00e8s s\u00e9lectifs dans le choix de nos partenariats avec les m\u00e9dias, et lorsque nous avons discut\u00e9 de l'opportunit\u00e9 avec Packaging Europe, c'\u00e9tait une \u00e9vidence.<\/p>\n

Lorsque nous avons lu l'agenda l'ann\u00e9e pr\u00e9c\u00e9dente, il \u00e9tait clair que Pro Carton devait \u00eatre pr\u00e9sent \u00e0 l'\u00e9v\u00e9nement de 2023. L'ordre du jour de 2022 \u00e9tait tr\u00e8s ax\u00e9 sur l'emballage plastique, et comme Packaging Europe accueillait l'\u00e9v\u00e9nement, il a attir\u00e9 des cadres de toute la cha\u00eene de valeur.<\/p>\n

Outre un partenariat avec les m\u00e9dias, nous tenions \u00e0 participer \u00e0 l'\u00e9mission et \u00e0 partager notre point de vue sur l'emballage durable. Et en cette p\u00e9riode de discussions sur le PPWR, quel meilleur sujet que l'\u00e9conomie circulaire ? Nous avons ajout\u00e9 deux dimensions suppl\u00e9mentaires au sujet, \u00e0 savoir le leadership et la responsabilit\u00e9.<\/p>\n

Plus de 500 d\u00e9l\u00e9gu\u00e9s ont particip\u00e9 \u00e0 l'\u00e9v\u00e9nement. L'ordre du jour \u00e9tait rempli de tous les sujets qui font bouger notre industrie. Deux jours pleins de pr\u00e9sentations inspirantes et une atmosph\u00e8re de partage, d'\u00e9coute et d'\u00e9change.<\/p>\n

L'\u00e9v\u00e9nement a eu lieu au Beurs van Berlage, un monument national situ\u00e9 dans le centre historique d'Amsterdam, \u00e0 quelques pas de la gare centrale.<\/p>\n

Les pr\u00e9sentations se sont d\u00e9roul\u00e9es en deux phases parall\u00e8les au cours des deux jours. Une \u00e9tape \u00e9tait consacr\u00e9e au th\u00e8me de la \"Strat\u00e9gie\", l'autre \u00e0 celui de l'\"Innovation\". Des th\u00e8mes bien choisis et des pr\u00e9sentations tr\u00e8s professionnelles.<\/p>\n

Les pauses-caf\u00e9 ont offert beaucoup de temps pour \u00e9changer des id\u00e9es avec les autres participants. Une excellente occasion de nouer des contacts, de discuter et d'\u00e9changer des id\u00e9es.<\/p>\n

Packaging Europe et Pro Carton ont tous deux soulign\u00e9 l'importance de la coop\u00e9ration et confirm\u00e9 l'int\u00e9r\u00eat de renforcer leurs relations. Nous recommandons \u00e0 nos membres d'inscrire le Sustainable Packaging Summit dans leur agenda pour 2024. Nous nous pr\u00e9parons \u00e0 \u00e9tendre notre coop\u00e9ration et \u00e0 redevenir un partenaire m\u00e9dia.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Pro Carton a particip\u00e9 au Sustainable Packaging Summit en tant que partenaire m\u00e9dia de Packaging Europe et a fait une pr\u00e9sentation sur le th\u00e8me \"Circularity - leadership and responsibility\".<\/p>","protected":false},"author":1286,"featured_media":292248,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,44,77,242],"tags":[],"class_list":["post-293372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-marketing-trends","category-national-activities","category-procarton"],"yoast_head":"\nA Reflection on Packaging Europe \u2013 Sustainable Packaging Summit - Winfried Muehling - Pro Carton<\/title>\n<meta name=\"description\" content=\"Pro Carton took part in the Sustainable Packaging Summit as a media partner of Packaging Europe and gave a presentation on the topic of "Circularity - leadership and responsibility".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/a-reflection-on-packaging-europe-sustainable-packaging-summit-winfried-muehling\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Reflection on Packaging Europe \u2013 Sustainable Packaging Summit - 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