{"id":293216,"date":"2023-11-21T17:35:06","date_gmt":"2023-11-21T17:35:06","guid":{"rendered":"https:\/\/www.procarton.com\/?p=293216"},"modified":"2023-11-24T17:56:49","modified_gmt":"2023-11-24T17:56:49","slug":"4evergreen-alliance-moves-from-guidance-to-action-at-annual-conference-the-pathway-to-circularity","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/4evergreen-alliance-moves-from-guidance-to-action-at-annual-conference-the-pathway-to-circularity\/","title":{"rendered":"L'alliance 4evergreen passe de l'orientation \u00e0 l'action lors de sa conf\u00e9rence annuelle : \"La voie de la circularit\u00e9"},"content":{"rendered":"
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Bruxelles, 21 novembre 2023 :<\/strong><\/em> Plus de 150 personnes se sont r\u00e9unies \u00e0 Bruxelles et en ligne pour c\u00e9l\u00e9brer le troisi\u00e8me anniversaire de 4evergreen lors d'une conf\u00e9rence visant \u00e0 reconna\u00eetre les r\u00e9alisations de l'alliance \u00e0 ce jour et \u00e0 explorer les moyens de maximiser l'utilisation par l'industrie de la bo\u00eete \u00e0 outils de 4evergreen sur la circularit\u00e9.<\/em><\/h4>\n<\/div>\n<\/section>\n<\/div>\n
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\"Apr\u00e8s trois ans de travail intense, nous avons une ensemble de ressources<\/a> qui est ouverte \u00e0 tous\", a d\u00e9clar\u00e9 Hans Wortman, pr\u00e9sident de 4evergreen<\/strong>. \"C'est maintenant au tour des entreprises, des partenaires et des autorit\u00e9s publiques de les utiliser et de continuer \u00e0 ouvrir la voie \u00e0 l'avenir vert de l'Europe\".<\/p>\n

Le r\u00e8glement sur les emballages et les d\u00e9chets d'emballages (PPWR) ayant \u00e9t\u00e9 vot\u00e9 la m\u00eame semaine au Parlement europ\u00e9en, l'un des points forts de la conf\u00e9rence a \u00e9t\u00e9 la tenue d'un groupe de discussion sur la mani\u00e8re dont les emballages \u00e0 base de fibres peuvent continuer \u00e0 jouer un r\u00f4le de premier plan en mati\u00e8re de durabilit\u00e9 et de circularit\u00e9 dans le nouveau paysage politique.<\/p>\n

\"Nous sommes optimistes et pensons qu'apr\u00e8s l'adoption de la proposition de r\u00e8glement sur les emballages et les d\u00e9chets d'emballages (RDEDE), nous pourrons collectivement faire en sorte que cela fonctionne. Reconnaissant que nous ne poss\u00e9dons pas toutes les solutions, nous nous engageons \u00e0 rester en contact avec l'industrie et les organisations environnementales. Ensemble, nous visons \u00e0 identifier des solutions \u00e9conomiquement efficaces qui r\u00e9pondent aux attentes des consommateurs en mati\u00e8re de d\u00e9veloppement durable\", a d\u00e9clar\u00e9 Aurel Ciobanu Dordea, directeur de la Commission europ\u00e9enne, direction g\u00e9n\u00e9rale de l'environnement et de l'\u00e9conomie circulaire.<\/p>\n

Face \u00e0 la demande croissante d'emballages durables, Sarah Price, Copr\u00e9sidente de 4evergreen, Michelle Gibbons<\/strong>Directeur g\u00e9n\u00e9ral de l'Association europ\u00e9enne des marques (AIM), Arnas Liauksminas<\/strong>Attach\u00e9 pour l'environnement, repr\u00e9sentation permanente de la Lituanie aupr\u00e8s de l'UE, et Tahmid Chowdhury, directeur de programme au Cambridge Institute for Sustainability Leadership (CISL), ont discut\u00e9 des d\u00e9fis et des opportunit\u00e9s pour le secteur. Les conversations ont mis en \u00e9vidence la n\u00e9cessit\u00e9 de renforcer la collaboration entre les parties prenantes tout au long de la cha\u00eene de valeur afin de favoriser le changement. Ils ont \u00e9galement soulign\u00e9 le r\u00f4le cl\u00e9 des consommateurs dans ce processus et le d\u00e9fi que repr\u00e9sente l'adoption d'une approche syst\u00e9mique pour la circularit\u00e9 et la navigation dans les complexit\u00e9s l\u00e9gislatives.<\/p>\n

Un parcours de maintien d'ambitions circulaires \u00e9lev\u00e9es <\/strong><\/p>\n

Au cours des trois derni\u00e8res ann\u00e9es, 4evergreen a travaill\u00e9 \u00e0 la publication de ses trois principaux produits pour la durabilit\u00e9 des emballages \u00e0 base de fibres : le protocole d'\u00e9valuation de la recyclabilit\u00e9, la ligne directrice sur la circularit\u00e9 d\u00e8s la conception et le guide sur l'am\u00e9lioration de la collecte et du tri. Au cours de la conf\u00e9rence, les experts de 4evergreen ont montr\u00e9 comment les entreprises peuvent utiliser ces outils pour am\u00e9liorer les r\u00e9sultats du recyclage.<\/p>\n

La cr\u00e9ation d'une bo\u00eete \u00e0 outils accessible est au c\u0153ur de l'objectif de 4evergreen, qui est d'atteindre un taux de recyclage des emballages \u00e0 base de fibres de 90% d'ici \u00e0 2030. Susanne Haase, directrice du programme 4evergreen<\/strong>Les repr\u00e9sentants de l'alliance, Regina Knoll (WestRock), Maria Holopainen (Stora Enso) et Gabriella Tomolillo (Tetra Pak), ont rappel\u00e9 le chemin parcouru par l'alliance pour atteindre cet objectif et travailler \u00e0 l'ach\u00e8vement de la bo\u00eete \u00e0 outils, depuis ses d\u00e9buts en 2020.<\/p>\n

S'inspirer des meilleures pratiques circulaires<\/strong><\/p>\n

Dans le prolongement de ce que font la cha\u00eene de valeur et les marques, la conf\u00e9rence a montr\u00e9 comment le secteur peut continuer \u00e0 \u0153uvrer en faveur d'une Europe comp\u00e9titive et durable en mettant en pratique les orientations et les meilleures pratiques.<\/p>\n

C'est ce en quoi 4evergreen croit, et pour d\u00e9montrer comment la bo\u00eete \u00e0 outils de l'alliance permet des changements concrets, les entreprises membres ont pr\u00e9sent\u00e9 leurs \"Circularity Success Stories\" (histoires de r\u00e9ussite en mati\u00e8re de circularit\u00e9).<\/p>\n

Cinq projets ont \u00e9t\u00e9 pr\u00e9sent\u00e9s :<\/p>\n

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  1. Relever les d\u00e9fis de la recyclabilit\u00e9 : Aquapak D\u00e9veloppe des rev\u00eatements barri\u00e8re repulpables et biodigestibles pour les emballages \u00e0 base de fibres fonctionnelles<\/li>\n
  2. Conception pour la circularit\u00e9 : SIG, SIG Terra barri\u00e8re int\u00e9grale sans alu<\/li>\n
  3. Am\u00e9liorer la collecte et le tri : Huhtamaki, Seda, Stora Enso, McDonalds - The Cup Collective<\/li>\n
  4. Meilleures pratiques en mati\u00e8re de circularit\u00e9 : Elopak - Tetra Pak - SIG - Usine de recyclage Palurec PolyAl<\/li>\n
  5. Projet d'investissement de r\u00e9f\u00e9rence permettant d'atteindre nos objectifs cl\u00e9s : DS Smith, Laboratoire de d\u00e9veloppement des fibres et du papier, ou \"Fibre Lab\".<\/li>\n<\/ol>\n

    Une publication sp\u00e9ciale, la \"Rapport du troisi\u00e8me anniversaire\",<\/a> a \u00e9t\u00e9 lanc\u00e9, avec des liens vers les 22 histoires circulaires de ses membres.<\/p>\n

    Tout au long de la journ\u00e9e, les participants ont eu l'occasion de lire le rapport, de nouer des contacts et de discuter de collaborations potentielles au cours du d\u00e9jeuner et du cocktail de cl\u00f4ture. L'occasion a fourni une plate-forme pr\u00e9cieuse pour l'interaction directe avec les d\u00e9cideurs politiques et les efforts collectifs pour construire une soci\u00e9t\u00e9 plus circulaire.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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    Plus d'informations sur 4evergreen :<\/strong><\/a><\/h3>\n<\/div>\n<\/section>\n
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    <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Plus de 150 personnes se sont r\u00e9unies \u00e0 Bruxelles et en ligne pour c\u00e9l\u00e9brer le troisi\u00e8me anniversaire de 4evergreen lors d'une conf\u00e9rence consacr\u00e9e aux r\u00e9alisations de l'alliance \u00e0 ce jour.<\/p>","protected":false},"author":1286,"featured_media":282976,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[270,79,242],"tags":[],"class_list":["post-293216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4evergreen","category-brands-markets","category-procarton"],"yoast_head":"\n4evergreen alliance moves from guidance to action at Annual Conference: \u201cThe Pathway to Circularity\u201d - Pro Carton<\/title>\n<meta name=\"description\" content=\"More than 150\u00a0people joined in Brussels and online to celebrate the 3-year anniversary of 4evergreen at a conference recognising the alliance\u2019s achievements so far.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/4evergreen-alliance-moves-from-guidance-to-action-at-annual-conference-the-pathway-to-circularity\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4evergreen alliance moves from guidance to action at Annual Conference: \u201cThe Pathway to Circularity\u201d - 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