{"id":290024,"date":"2023-07-12T19:48:19","date_gmt":"2023-07-12T18:48:19","guid":{"rendered":"https:\/\/www.procarton.com\/?p=290024"},"modified":"2023-07-18T19:51:09","modified_gmt":"2023-07-18T18:51:09","slug":"an-interview-with-sanjeev-das-ice-cream-research-development-head-for-packaging-systems-for-unilever","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/an-interview-with-sanjeev-das-ice-cream-research-development-head-for-packaging-systems-for-unilever\/","title":{"rendered":"Entretien avec Sanjeev Das, responsable de la recherche et du d\u00e9veloppement en mati\u00e8re d'emballage et de syst\u00e8mes pour les cr\u00e8mes glac\u00e9es chez Unilever."},"content":{"rendered":"
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Nous sommes ravis d'avoir Sanjeev Das<\/a>Sanjeev, responsable de la recherche et du d\u00e9veloppement des cr\u00e8mes glac\u00e9es pour les emballages et les syst\u00e8mes chez Unilever, fera de nouveau partie du jury en 2023. Sanjeev est juge \u00e0 la fois pour le European Carton Excellence Award (ECEA<\/a>) et le Pro Carton Young Designers Award (PCYDA<\/a>).<\/p>\n

Sanjeev a \u00e9tudi\u00e9 l'ing\u00e9nierie de l'emballage et poss\u00e8de une vingtaine d'ann\u00e9es d'exp\u00e9rience dans diff\u00e9rentes cat\u00e9gories de produits de consommation et dans l'industrie des soins de sant\u00e9. Il est un fervent d\u00e9fenseur de l'emballage exp\u00e9rientiel gr\u00e2ce \u00e0 une synth\u00e8se du design, des mat\u00e9riaux durables, de la technologie et des partenariats.<\/p>\n

Alors que nous approchons des \u00e9tapes finales du Awards 2023, que les candidatures de l'ECEA et du PCYDA ont d\u00e9j\u00e0 \u00e9t\u00e9 pr\u00e9s\u00e9lectionn\u00e9es par Sanjeev et le jury et que les votes du public d\u00e9buteront en juillet, nous avons demand\u00e9 \u00e0 Sanjeev de nous donner son avis sur son r\u00f4le au sein du jury.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Comment avez-vous \u00e9t\u00e9 impliqu\u00e9 pour la premi\u00e8re fois dans l'ECEA et le PCYDA Awards ?<\/strong><\/p>\n

Pro Carton m'a propos\u00e9 de juger les candidatures au Award en 2022. J'ai pens\u00e9 qu'il serait gratifiant de faire partie du jury, et je ne me suis pas tromp\u00e9 ! Je suis heureux d'avoir relev\u00e9 le d\u00e9fi - nous examinons des cr\u00e9ations passionnantes provenant \u00e0 la fois d'acteurs chevronn\u00e9s de l'industrie (ECEA) et de jeunes esprits cr\u00e9atifs (PCYDA).<\/em><\/p>\n

Quels sont les \u00e9l\u00e9ments sp\u00e9cifiques que VOUS regardez et auxquels VOUS faites attention dans les candidatures ?\u00a0 <\/strong><\/p>\n

Je m'int\u00e9resse particuli\u00e8rement au probl\u00e8me de consommation r\u00e9solu par chaque cr\u00e9ation de carton dans ces Awards. J'essaie \u00e9galement de comprendre ce qui se cache derri\u00e8re le carton et en quoi il est unique. Je suis \u00e0 l'aff\u00fbt de la cr\u00e9ativit\u00e9 pratique, qui est un facteur de diff\u00e9renciation. Je cherche \u00e9galement \u00e0 ce que l'exp\u00e9rience globale de l'utilisateur avec l'\u00e9tui soit excellente. Ce sont ces \u00e9l\u00e9ments combin\u00e9s qui font qu'un carton est gagnant pour moi.<\/em><\/p>\n

Cela doit \u00eatre diff\u00e9rent pour l'ECEA et pour le PCYDA ? Quelles sont les diff\u00e9rences ?\u00a0\u00a0<\/strong><\/p>\n

Les principales diff\u00e9rences sont que pour l'ECEA, en plus de ce que j'ai dit pr\u00e9c\u00e9demment, l'expertise technique et la mani\u00e8re dont elle est ex\u00e9cut\u00e9e sont importantes. Les projets de l'ECEA sont des cartons qui sont d\u00e9j\u00e0 en production, donc la finition g\u00e9n\u00e9rale du produit, les d\u00e9tails, l'esth\u00e9tique de la solution sont autant d'\u00e9l\u00e9ments que je recherche. Bien entendu, je suis \u00e9galement attir\u00e9 par les projets qui s'appuient sur une approche durable E2E !<\/em><\/p>\n

Pourquoi recommanderiez-vous \u00e0 un jeune \u00e9tudiant de s'inscrire au PCYDA ? Qu'est-ce que cela leur apporte ? <\/strong><\/p>\n

Le PCYDA Award est une excellente plateforme pour les \u00e9tudiants qui souhaitent \u00eatre reconnus pour leur cr\u00e9ativit\u00e9 ! C'est aussi l'occasion de pr\u00e9senter des solutions aux probl\u00e8mes rencontr\u00e9s par les consommateurs - regardez \"Sacs jumel\u00e9s pour le pop-corn et les boissons<\/a>\" et \"Swingtape<\/a>\"Les laur\u00e9ats du PCYDA en 2022. Le PCYDA est un excellent point de d\u00e9part si vous \u00eates ambitieux et si vous cherchez \u00e0 fa\u00e7onner la pens\u00e9e du design pour l'avenir. Nous esp\u00e9rons voir vos cr\u00e9ations en 2024 !<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Remarque :<\/strong><\/p>\n

ECEA<\/strong> les entr\u00e9es doivent avoir \u00e9t\u00e9 fabriqu\u00e9es pour \u00eatre vendues au cours des trois derni\u00e8res ann\u00e9es et avoir \u00e9t\u00e9 vendues sur le march\u00e9 europ\u00e9en.\u00a0 PCYDA<\/strong> est ouvert \u00e0 tous les \u00e9tudiants en design d'Europe qui ne travaillent pas en tant que professionnels.<\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Sanjeev Das, responsable de la recherche et du d\u00e9veloppement des cr\u00e8mes glac\u00e9es pour l'emballage et les syst\u00e8mes chez Unilever, fait partie du jury en 2023 pour l'ECEA et le PCYDA.<\/p>","protected":false},"author":1286,"featured_media":289510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,79,44,242],"tags":[],"class_list":["post-290024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brands-markets","category-marketing-trends","category-procarton"],"yoast_head":"\nAn interview with Sanjeev Das, Ice Cream Research & Development Head for Packaging & Systems for Unilever - Pro Carton<\/title>\n<meta name=\"description\" content=\"Sanjeev Das, Ice Cream Research & Development Head for Packaging & Systems for Unilever, sits on the judges panel in 2023 for ECEA and PCYDA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/an-interview-with-sanjeev-das-ice-cream-research-development-head-for-packaging-systems-for-unilever\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An interview with Sanjeev Das, Ice Cream Research & Development Head for Packaging & Systems for Unilever - 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