{"id":289994,"date":"2023-07-11T19:47:54","date_gmt":"2023-07-11T18:47:54","guid":{"rendered":"https:\/\/www.procarton.com\/?p=289994"},"modified":"2023-07-18T19:50:30","modified_gmt":"2023-07-18T18:50:30","slug":"an-interview-with-simon-bolton-group-ceo-at-group-xp-and-chairman-at-superunion","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/an-interview-with-simon-bolton-group-ceo-at-group-xp-and-chairman-at-superunion\/","title":{"rendered":"Entretien avec Simon Bolton, directeur g\u00e9n\u00e9ral de Group XP et pr\u00e9sident de Superunion"},"content":{"rendered":"
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Simon Bolton est un sp\u00e9cialiste du marketing international exp\u00e9riment\u00e9 qui a dirig\u00e9 des agences de conception et de communication. Il a v\u00e9cu et travaill\u00e9 dans sept villes diff\u00e9rentes sur trois continents.<\/h5>\n
C'est la troisi\u00e8me ann\u00e9e que Simon accepte de si\u00e9ger pour nous au sein de la Commission europ\u00e9enne. Vid\u00e9o pour \u00e9tudiants Pro Carton Award (PCSVA)<\/a> panel de juges.<\/h5>\n<\/div>\n<\/section>\n<\/div>\n
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Comment votre implication dans le PCSVA s'est-elle concr\u00e9tis\u00e9e ?<\/strong><\/p>\n

J'\u00e9tais assis dans le salon du terminal 5 d'Heathrow et je m'appr\u00eatais \u00e0 m'envoler pour la Barbade afin d'y passer des vacances de plong\u00e9e sous-marine lorsque Tony (Hitchin) m'a appel\u00e9 \"\u00e0 l'improviste\" pour me demander de faire partie du jury et d'apporter \u00e0 la PCSVA l'exp\u00e9rience acquise au cours de ma longue carri\u00e8re dans le domaine de la publicit\u00e9 et du design.<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Qu'est-ce qui vous a incit\u00e9 \u00e0 faire partie du jury ?<\/strong><\/p>\n

Je dirais que c'est d\u00fb \u00e0 deux facteurs : j'ai aim\u00e9 l'invitation faite \u00e0 la communaut\u00e9 \u00e9tudiante de \"se mesurer\" au d\u00e9fi et j'ai \u00e9t\u00e9 particuli\u00e8rement intrigu\u00e9e par la n\u00e9cessit\u00e9 de pr\u00e9senter la r\u00e9ponse sous la forme d'un film. Personnellement, j'adore le cin\u00e9ma en tant que moyen d'expression.<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Quelle est la vid\u00e9o la plus m\u00e9morable ou la plus appr\u00e9ci\u00e9e \u00e0 ce jour ?<\/strong><\/p>\n

Bien entendu, je ne d\u00e9voilerai rien des candidatures de cette ann\u00e9e - je pense que nous avons re\u00e7u des candidatures formidables l'ann\u00e9e derni\u00e8re - \"Cartonovella\" \u00e9tait le film le plus remarquable dont je me souvienne ! L'intrigue \u00e9tait magnifiquement \u00e9crite et l'auteur a r\u00e9ussi \u00e0 trouver un v\u00e9ritable drame pour faire du carton le h\u00e9ros. Je dois souligner que j'ai \u00e9galement trouv\u00e9 que c'\u00e9tait un travail courageux, bien jug\u00e9 et construit \u00e0 partir de la tension dynamique du d\u00e9but du film.<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Quels sont les \u00e9l\u00e9ments que vous souhaitez voir figurer dans ces vid\u00e9os d'\u00e9l\u00e8ves ?<\/strong><\/p>\n

Le maintien d'un sc\u00e9nario dramatique et le d\u00e9coupage sont mes principales demandes. Je veux que les \u00e9tudiants essaient de r\u00e9sister \u00e0 la banalit\u00e9 et \u00e0 l'\u00e9vidence - cr\u00e9er un objectif pour le carton auquel je n'ai pas pens\u00e9, mais je dois dire qu'il ne s'agit pas de \"marcher\" sur d'autres mat\u00e9riaux d'emballage. Je dirais qu'il faut vanter les vertus du carton et le faire avec un impact dramatique.<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Avez-vous constat\u00e9 une \u00e9volution des inscriptions au cours des trois derni\u00e8res ann\u00e9es ?<\/strong><\/p>\n

En v\u00e9rit\u00e9, j'aurais vraiment esp\u00e9r\u00e9 des progr\u00e8s plus importants et j'aurais aim\u00e9 voir le r\u00e9cit \u00e9voluer \u00e0 travers de nouveaux th\u00e8mes, de nouvelles techniques et en repoussant les limites de la cr\u00e9ativit\u00e9.<\/em><\/p>\n

Y a-t-il quelque chose que vous aimeriez voir figurer dans un article du PCSVA et que vous n'avez pas vu jusqu'\u00e0 pr\u00e9sent ?<\/strong><\/p>\n

C'est exactement ce que j'esp\u00e8re ....quelque chose d'extraordinaire que je n'ai pas encore vu !<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Quel conseil donneriez-vous aux \u00e9tudiants qui pr\u00e9voient de participer au PCSVA Award l'ann\u00e9e prochaine ?<\/strong><\/p>\n

Chers \u00e9tudiants - Ne vous contentez pas de th\u00e8mes \"comparaison et contraste\" - partez d'une feuille blanche - cr\u00e9ez quelque chose qui n'a jamais \u00e9t\u00e9 fait auparavant mais, bien s\u00fbr, vous devez rester \"dans le coup\" (Pro Carton).<\/em><\/p>\n

Selon vous, quel est l'int\u00e9r\u00eat pour les \u00e9tudiants d'adh\u00e9rer \u00e0 la PCSVA ?<\/strong><\/p>\n

Une exp\u00e9rience formidable - la possibilit\u00e9 d'ajouter du contenu et de la confiance \u00e0 votre portefeuille.<\/em><\/p>\n

La possibilit\u00e9 de faire une diff\u00e9rence significative !<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Souhaitez-vous ajouter quelque chose d'autre ?<\/strong><\/p>\n

\"Vous disposez d'une grande libert\u00e9 dans le cadre d'un cahier des charges serr\u00e9\".<\/em><\/h4>\n<\/div>\n<\/section>\n<\/div>\n
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Le Pro Carton Student Video Award est un concours europ\u00e9en de vid\u00e9os sur la brique et le carton. Pro Carton recherche des \u00e9tudiants cr\u00e9atifs pour l'aider \u00e0 faire conna\u00eetre les avantages de la brique et du carton. En 2022 (la troisi\u00e8me ann\u00e9e du concours), il y a eu deux gagnants conjoints et trois vid\u00e9os hautement recommand\u00e9es. La meilleure vid\u00e9o de 2023 gagnera 5 000 euros ! Les gagnants seront annonc\u00e9s lors du d\u00eener de gala du Awards \u00e0 S\u00e9ville, en Espagne, le 21 septembre.<\/h5>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Simon Bolton est l'un des juges du jury de cette ann\u00e9e pour le Pro Carton Student Video Award (PCSVA).<\/p>","protected":false},"author":1286,"featured_media":290007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,79,242],"tags":[],"class_list":["post-289994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brands-markets","category-procarton"],"yoast_head":"\nAn Interview with Simon Bolton, Group CEO at Group XP and Chairman at Superunion - Pro Carton<\/title>\n<meta name=\"description\" content=\"Simon Bolton is one of the judges on this years panel for the Pro Carton Student Video Award (PCSVA).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/an-interview-with-simon-bolton-group-ceo-at-group-xp-and-chairman-at-superunion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Interview with Simon Bolton, Group CEO at Group XP and Chairman at Superunion - 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