{"id":289970,"date":"2023-07-13T19:48:48","date_gmt":"2023-07-13T18:48:48","guid":{"rendered":"https:\/\/www.procarton.com\/?p=289970"},"modified":"2023-07-18T19:52:22","modified_gmt":"2023-07-18T18:52:22","slug":"update-on-the-newly-created-marketing-and-public-affairs-workstreams-from-pro-carton","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/update-on-the-newly-created-marketing-and-public-affairs-workstreams-from-pro-carton\/","title":{"rendered":"Mise \u00e0 jour des nouveaux axes de travail de Pro Carton en mati\u00e8re de marketing et d'affaires publiques"},"content":{"rendered":"
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Volet marketing<\/h3>\n<\/div>\n<\/section>\n
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Le groupe de travail sur le marketing de Pro Carton est compos\u00e9 de 9 experts en marketing issus des entreprises membres de Pro Carton et de la Commission europ\u00e9enne. ECMA<\/a>. L'\u00e9quipe marketing est compos\u00e9e de mani\u00e8re \u00e9quilibr\u00e9e d'usines de carton et de transformateurs. L'\u00e9quipe se r\u00e9unit tous les deux mois et s'est r\u00e9cemment r\u00e9unie pour la deuxi\u00e8me fois depuis sa cr\u00e9ation.<\/p>\n

Les principaux objectifs du groupe de travail sur le marketing sont les suivants :<\/p>\n

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  1. Veiller \u00e0 ce que les points d'attention et les activit\u00e9s de marketing de Pro Carton PR s'alignent sur les questions cl\u00e9s et les int\u00e9r\u00eats des organisations membres.<\/li>\n
  2. Accro\u00eetre la p\u00e9n\u00e9tration des produits marketing disponibles plus largement dans les organisations membres par l'interm\u00e9diaire des membres de l'\u00e9quipe charg\u00e9s du marketing.<\/li>\n<\/ol>\n

    Les entreprises repr\u00e9sent\u00e9es sont les suivantes Holmen Iggesund<\/a>, Groupe Metsa<\/a>, Groupe RDM<\/a>, Stora Enso<\/a>, MM Board & Paper<\/a>, Westrock<\/a>, Graphic Packaging International<\/a>, Emballage Faller<\/a> et Van Genechten Packaging<\/a>.<\/p>\n<\/div>\n<\/section>\n

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    Winfried Muehling,<\/a> Directeur du marketing et de la communication, Pro Carton.<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n

    Suivre un lien ajout\u00e9 manuellement<\/a><\/p>\n
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    Derniers travaux de marketing<\/p>\n<\/div>\n<\/section>\n

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    Disponible pour nos membres<\/p>\n<\/div>\n<\/section>\n<\/div>\n

    <\/span><\/span><\/div>\n
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    Axe de travail \"Affaires publiques<\/h3>\n<\/div>\n<\/section>\n
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    Le groupe de travail sur les affaires publiques, compos\u00e9 de 10 soci\u00e9t\u00e9s membres, avec un \u00e9quilibre entre les moulins et les transformateurs, a tenu deux r\u00e9unions. L'objectif du groupe est de faciliter un flux d'informations et de discussions dans les deux sens sur la l\u00e9gislation affectant les bo\u00eetes pliantes et le carton. Lors des r\u00e9unions, nous informons les membres sur les activit\u00e9s de plaidoyer dans lesquelles Pro Carton \/ ECMA sont impliqu\u00e9s (dans le but que cette information soit transmise en cascade aux entreprises membres et jusqu'au niveau du PDG) et, le cas \u00e9ch\u00e9ant, nous chercherons \u00e0 convenir de \"positions industrielles\" dans le cadre de notre travail pour influencer le d\u00e9bat sur la politique europ\u00e9enne en mati\u00e8re d'emballage.<\/p>\n

    Mike Turner, directeur g\u00e9n\u00e9ral,\u00a0ECMA - Association europ\u00e9enne des fabricants de cartons\u00a0\u00a0<\/strong>E : mturner@ecma.org<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

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