{"id":289487,"date":"2023-06-19T14:19:15","date_gmt":"2023-06-19T13:19:15","guid":{"rendered":"https:\/\/www.procarton.com\/?p=289487"},"modified":"2023-07-07T17:09:54","modified_gmt":"2023-07-07T16:09:54","slug":"recycle-vs-reuse-a-consumer-study-by-pro-carton-in-germany","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/recycle-vs-reuse-a-consumer-study-by-pro-carton-in-germany\/","title":{"rendered":"Recyclage ou r\u00e9utilisation. Une \u00e9tude r\u00e9alis\u00e9e par Pro Carton aupr\u00e8s de consommateurs allemands."},"content":{"rendered":"
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Les nouvelles r\u00e9glementations imposant l'introduction d'emballages r\u00e9utilisables dans les \u00e9tablissements de restauration se heurtent \u00e0 la r\u00e9sistance des consommateurs allemands, selon une nouvelle enqu\u00eate r\u00e9alis\u00e9e par Pro Carton*.<\/h4>\n

Plus de 1 000 consommateurs allemands ont \u00e9t\u00e9 interrog\u00e9s sur leurs pr\u00e9f\u00e9rences en mati\u00e8re de mat\u00e9riaux d'emballage, \u00e0 la lumi\u00e8re des r\u00e9cents d\u00e9veloppements visant \u00e0 promouvoir la r\u00e9utilisation plut\u00f4t que le recyclage :<\/h4>\n<\/div>\n<\/section>\n<\/div>\n
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Deux tiers (66%) des personnes interrog\u00e9es ont montr\u00e9 un faible niveau d'acceptation des syst\u00e8mes de d\u00e9p\u00f4t obligatoire<\/strong>La plupart des personnes interrog\u00e9es ont d\u00e9clar\u00e9 que l'introduction d'un syst\u00e8me de consigne minimal pour les emballages plastiques r\u00e9utilisables r\u00e9duirait la fr\u00e9quence de leurs achats, de leurs repas ou de leurs commandes aupr\u00e8s des marques concern\u00e9es. 28% ne seraient pas affect\u00e9s, tandis que seulement 6% seraient favorables \u00e0 l'initiative et augmenteraient probablement leur fr\u00e9quence de consommation ou de commande.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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NOODS - \u00e0 emporter-276608<\/div>\n<\/div>\n<\/div>\n
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Dans le cadre de la restauration rapide, les comportements sont sensiblement les m\u00eames, avec 61% pr\u00e9f\u00e9rant se d\u00e9barrasser de leur emballage pour le recycler<\/strong>contre 39% qui choisiraient de stocker, de rincer et de rapporter les emballages plastiques r\u00e9utilisables \u00e0 un point de collecte. Dans le m\u00eame temps, la confiance dans la capacit\u00e9 des points de vente \u00e0 nettoyer correctement les emballages plastiques r\u00e9utilisables reste faible, ce qui soul\u00e8ve des inqui\u00e9tudes quant \u00e0 la mani\u00e8re dont les points de vente peuvent garantir l'hygi\u00e8ne alimentaire dans le cadre de ces changements.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Le sentiment exprim\u00e9 par les personnes interrog\u00e9es se refl\u00e8te dans leurs pr\u00e9f\u00e9rences pour les emballages recyclables : pr\u00e8s de deux tiers d'entre elles sont plus ou beaucoup plus susceptibles de choisir une marque qui utilise des emballages recyclables. emballages recyclables<\/strong>Les consommateurs pr\u00e9f\u00e8rent les emballages en plastique r\u00e9utilisables \u00e0 ceux de leurs concurrents. L'investissement et la recherche sont \u00e9galement privil\u00e9gi\u00e9s dans ce domaine, plus des deux tiers (67%) pr\u00e9f\u00e9rant que les marques investissent dans la recherche et le d\u00e9veloppement. biod\u00e9gradables, contenants en carton<\/strong> qui peuvent \u00eatre recycl\u00e9s, au lieu d'emballages plastiques r\u00e9utilisables (33%).<\/p>\n<\/div>\n<\/section>\n

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La recherche, men\u00e9e en mai 2023, a de nouveau souligne la confiance des consommateurs dans les cartons et le carton plat<\/strong>plus des trois quarts (75%) ont indiqu\u00e9 emballages en carton recyclables et biod\u00e9gradables<\/strong> comme \u00e9tant meilleur pour l'environnement.<\/p>\n<\/div>\n<\/section>\n

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S'exprimant sur les r\u00e9sultats, Winfried Muehling, directeur du marketing et de la communication, Pro Carton<\/a>a d\u00e9clar\u00e9 :<\/p>\n

\"Peu de gens douteraient que les emballages r\u00e9utilisables puissent \u00eatre un moteur important de l'\u00e9conomie circulaire. Ils pr\u00e9sentent plusieurs avantages pour des utilisations sp\u00e9cifiques et peuvent contribuer \u00e0 la r\u00e9duction des emballages inutiles. Toutefois, en plaidant uniquement en faveur des emballages r\u00e9utilisables, nous risquons de compromettre leurs objectifs en ne tenant pas suffisamment compte d'un \u00e9l\u00e9ment : l'engagement des consommateurs.<\/em><\/p>\n

Comme le montrent les r\u00e9sultats de notre r\u00e9cente enqu\u00eate aupr\u00e8s des consommateurs, l'acceptation par ces derniers est d\u00e9j\u00e0 faible. La coop\u00e9ration des consommateurs sera essentielle pour garantir des taux de retour et de rotation \u00e9lev\u00e9s. Les exigences seront diff\u00e9rentes selon qu'il s'agit de plats \u00e0 emporter ou de plats \u00e0 consommer sur place, en ville ou \u00e0 l'ext\u00e9rieur. Si les emballages r\u00e9utilisables ont leur raison d'\u00eatre, il n'existe pas de solution unique. Les deux solutions peuvent se compl\u00e9ter pour d\u00e9bloquer l'\u00e9conomie circulaire des emballages \u00e0 faible teneur en carbone, conform\u00e9ment \u00e0 l'objectif ambitieux de la strat\u00e9gie de Lisbonne. Green Deal de l'UE<\/a>. Nous conseillons vivement aux d\u00e9cideurs de tenir compte de la voix du consommateur et d'utiliser les connaissances scientifiques pour choisir le meilleur syst\u00e8me d'emballage. C'est ainsi que l'on obtiendra la meilleure solution pour l'environnement\".<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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*Les membres de Pro Carton peuvent lire plus de d\u00e9tails sur les r\u00e9sultats de l'enqu\u00eate aupr\u00e8s des consommateurs dans la rubrique Espace membres Pro Carton<\/a> du site web - voir sous Pr\u00e9sentations<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Deux tiers des consommateurs allemands s'opposent aux syst\u00e8mes de consigne obligatoire, selon la nouvelle enqu\u00eate de Pro Carton aupr\u00e8s des consommateurs.<\/p>","protected":false},"author":1286,"featured_media":289490,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,241,44,242,52],"tags":[],"class_list":["post-289487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-legislation","category-marketing-trends","category-procarton","category-sustainability"],"yoast_head":"\nRecycle vs Reuse. 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