{"id":288901,"date":"2023-06-05T23:14:54","date_gmt":"2023-06-05T22:14:54","guid":{"rendered":"https:\/\/www.procarton.com\/?p=288901"},"modified":"2023-07-07T17:16:09","modified_gmt":"2023-07-07T16:16:09","slug":"to-beatplasticpollution-this-world-environment-day-we-must-listen-to-the-consumer","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/to-beatplasticpollution-this-world-environment-day-we-must-listen-to-the-consumer\/","title":{"rendered":"Pour atteindre les objectifs ambitieux du Green Deal de l'UE, nous devons \u00e9couter les consommateurs."},"content":{"rendered":"
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Pro Carton, l'association europ\u00e9enne des fabricants de cartons, affirme que pour atteindre avec succ\u00e8s les objectifs ambitieux du Green Deal de l'UE, nous devons sensibiliser les l\u00e9gislateurs et les entreprises \u00e0 la complexit\u00e9 des exigences des consommateurs en mati\u00e8re d'emballage, en fonction des diff\u00e9rentes occasions d'utilisation. Le 30 novembre 2022, la Commission europ\u00e9enne a pr\u00e9sent\u00e9 sa proposition de modification du r\u00e8glement relatif aux emballages et aux d\u00e9chets d'emballages (RDEA). Bien que les objectifs soient bien intentionn\u00e9s, la d\u00e9cision de se concentrer sur la mise en \u0153uvre d'emballages r\u00e9utilisables a soulev\u00e9 quelques inqui\u00e9tudes.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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\u00c0 premi\u00e8re vue, promouvoir les emballages r\u00e9utilisables pour \u00e9liminer les emballages \u00e0 usage unique semble une d\u00e9cision logique. Apr\u00e8s tout, cela peut contribuer \u00e0 d\u00e9tourner davantage d'emballages des d\u00e9charges en r\u00e9duisant le nombre d'emballages sur le march\u00e9 et en augmentant le nombre de cycles d'utilisation. Toutefois, pour que ce r\u00e8glement soit couronn\u00e9 de succ\u00e8s, il faut que les consommateurs s'impliquent.<\/p>\n

Un nouveau rapport de McKinsey, intitul\u00e9 \"The potential impact of reusable packaging\", r\u00e9v\u00e8le que l'imposition d'objectifs stricts en mati\u00e8re d'emballages r\u00e9utilisables d'ici 2030 aura un impact s\u00e9rieux sur l'empreinte environnementale de l'UE ainsi que sur la comp\u00e9titivit\u00e9 et la r\u00e9silience de l'\u00e9conomie europ\u00e9enne. En \u00e9valuant le passage \u00e0 des emballages r\u00e9utilisables pour la restauration \u00e0 emporter en Belgique d'ici 2030, l'\u00e9tude a r\u00e9v\u00e9l\u00e9 une augmentation potentielle des \u00e9missions de CO2 de 140 \u00e0 160% et une augmentation possible des co\u00fbts de 80 \u00e0 130%, principalement due au transport et au nettoyage. Une chose est s\u00fbre : les consommateurs veulent savoir que les syst\u00e8mes et les politiques en place sont optimaux pour l'environnement et pour leur porte-monnaie. On pourrait dire que ce n'est pas le cas pour les emballages r\u00e9utilisables.<\/p>\n

Il existe \u00e9galement un certain nombre d'implications n\u00e9gatives pour la soci\u00e9t\u00e9 qui pourraient nuire \u00e0 l'acceptation par les consommateurs, ce qui est essentiel pour garantir des taux de retour et de rotation \u00e9lev\u00e9s. Il s'agit notamment de la mise en \u0153uvre de syst\u00e8mes qui exigent un changement radical de comportement. En Allemagne, par exemple, les \u00e9tablissements de restauration rapide ont mis en place des syst\u00e8mes de consigne pour les emballages r\u00e9utilisables. \u00c0 ce stade, ce syst\u00e8me n'est pas tr\u00e8s bien accueilli. L'avenir proche montrera l'acceptation. Et l'acceptation est essentielle pour atteindre les taux de retour vis\u00e9s. Cela cr\u00e9e \u00e9galement des complications potentielles en termes de prix - une consigne pour un repas \u00e0 emporter peut augmenter le prix d'un repas de 10 euros - et d'hygi\u00e8ne alimentaire. Comment les consommateurs peuvent-ils \u00eatre assur\u00e9s que les emballages r\u00e9utilisables retourn\u00e9s non nettoy\u00e9s apr\u00e8s avoir \u00e9t\u00e9 laiss\u00e9s pendant des jours \u00e0 la maison ou dans la voiture ont effectivement \u00e9t\u00e9 lav\u00e9s ?<\/p>\n

Les propri\u00e9taires et les op\u00e9rateurs de la restauration rapide connaissent les meilleures solutions d'emballage pour r\u00e9pondre aux besoins de leurs clients. Les exigences seront diff\u00e9rentes selon qu'il s'agit de plats \u00e0 consommer sur place ou \u00e0 emporter, ou encore d'\u00e9tablissements situ\u00e9s en ville ou \u00e0 l'ext\u00e9rieur. Les connaissances scientifiques et les besoins des consommateurs devront \u00eatre pris en compte dans le processus de d\u00e9cision. Il n'existe pas de solution unique, c'est la combinaison de diff\u00e9rentes options qui donnera le meilleur r\u00e9sultat.<\/p>\n

L'\u00e9tude que nous avons r\u00e9cemment command\u00e9e aupr\u00e8s des consommateurs europ\u00e9ens en Allemagne indique \u00e9galement une pr\u00e9f\u00e9rence pour les emballages \u00e0 usage unique dans de nombreux cas d'utilisation. Plus des trois quarts des personnes interrog\u00e9es pensent que les emballages en carton recyclable et biod\u00e9gradable sont meilleurs pour l'environnement, deux tiers d'entre elles d\u00e9clarent qu'elles pr\u00e9f\u00e9reraient que les marques investissent dans des contenants en carton biod\u00e9gradable et recyclable, tandis que plus de 60% pr\u00e9f\u00e9reraient se d\u00e9barrasser de leurs emballages pour les recycler, plut\u00f4t que de stocker, rincer et renvoyer les emballages en plastique r\u00e9utilisables \u00e0 un point de collecte. Ignorer une pr\u00e9f\u00e9rence aussi \u00e9vidente est fatal et conduira probablement \u00e0 de faibles niveaux d'acceptation.<\/p>\n

Pro Carton lance un appel aux l\u00e9gislateurs pour qu'ils \u00e9coutent les demandes des consommateurs et revoient l'approche d\u00e9velopp\u00e9e pour pr\u00e9parer le terrain \u00e0 une transition r\u00e9ussie vers une \u00e9conomie circulaire. Les emballages \u00e0 usage unique faciles \u00e0 recycler, tels que le carton, le mat\u00e9riau d'emballage ayant les taux de recyclage les plus \u00e9lev\u00e9s et celui pr\u00e9f\u00e9r\u00e9 par les consommateurs, doivent jouer un r\u00f4le d\u00e9cisif aux c\u00f4t\u00e9s du syst\u00e8me r\u00e9utilisable. C'est la combinaison des deux, et non l'un ou l'autre, qui permettra d'obtenir les meilleurs r\u00e9sultats pour les consommateurs et pour notre environnement.<\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u00c0 l'occasion de la Journ\u00e9e mondiale de l'environnement, nous encourageons les l\u00e9gislateurs \u00e0 permettre aux emballages \u00e0 usage unique faciles \u00e0 recycler, tels que le carton, de jouer un r\u00f4le d\u00e9cisif aux c\u00f4t\u00e9s des emballages r\u00e9utilisables.<\/p>","protected":false},"author":1286,"featured_media":288902,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,241,242,52],"tags":[],"class_list":["post-288901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-legislation","category-procarton","category-sustainability"],"yoast_head":"\nTo reach the ambitious targets of the EU Green Deal we must listen to consumers - Pro Carton<\/title>\n<meta name=\"description\" content=\"On World Environment Day, we encourage legislators to enable single-use easy to recycle packaging, such as cartonboard, to play a decisive role alongside reusable packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/to-beatplasticpollution-this-world-environment-day-we-must-listen-to-the-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To reach the ambitious targets of the EU Green Deal we must listen to consumers - 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