{"id":286481,"date":"2023-04-21T11:03:13","date_gmt":"2023-04-21T10:03:13","guid":{"rendered":"https:\/\/www.procarton.com\/?p=286481"},"modified":"2023-04-21T13:53:03","modified_gmt":"2023-04-21T12:53:03","slug":"the-consumer-is-the-key-to-unlocking-the-circular-economy-we-must-listen-to-their-needs","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/the-consumer-is-the-key-to-unlocking-the-circular-economy-we-must-listen-to-their-needs\/","title":{"rendered":"Le consommateur est la cl\u00e9 de l'\u00e9conomie circulaire - nous devons \u00eatre \u00e0 l'\u00e9coute de ses besoins"},"content":{"rendered":"
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Winfried Muehling, directeur du marketing et de la communication, Pro Carton<\/em><\/strong><\/p>\n

Ce samedi, nous c\u00e9l\u00e9brerons la Journ\u00e9e de la Terre 2023, un \u00e9v\u00e9nement annuel qui a lieu le 22 avril et qui vise \u00e0 soutenir la protection de l'environnement. Toute discussion sur la protection de l'environnement ne serait pas compl\u00e8te sans mentionner l'\u00e9conomie circulaire - un syst\u00e8me dans lequel les produits, les services et les syst\u00e8mes sont con\u00e7us pour maximiser leur valeur et minimiser les d\u00e9chets*<\/strong> - Nous devons nous efforcer d'atteindre cet objectif si nous avons \u00e0 c\u0153ur les int\u00e9r\u00eats de la plan\u00e8te.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Le consommateur est la cl\u00e9 de l'\u00e9conomie circulaire.<\/h4>\n<\/div>\n<\/section>\n<\/div>\n
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L'engagement des consommateurs joue un r\u00f4le essentiel \u00e0 cet \u00e9gard, et les politiques qui promeuvent l'\u00e9conomie circulaire seront d'autant plus efficaces qu'elles tiendront compte des facteurs qui d\u00e9terminent le comportement des individus et qu'elles prendront leurs exigences en consid\u00e9ration. Dans l'ensemble, les consommateurs veulent bien faire, mais les l\u00e9gislateurs et les entreprises doivent d'abord leur fournir la plate-forme qui leur permettra d'agir.<\/p>\n

Nous avons vu cette dynamique se manifester \u00e0 la suite de la proposition de la Commission europ\u00e9enne visant \u00e0 modifier le r\u00e8glement relatif aux emballages et aux d\u00e9chets d'emballages (RDEA), qui mettait l'accent sur la mise en \u0153uvre d'emballages r\u00e9utilisables. Bien que les objectifs de la proposition soient bien intentionn\u00e9s et qu'il existe des arguments solides en faveur des emballages r\u00e9utilisables en tant que moteur de l'\u00e9conomie circulaire, le tableau d'ensemble est plus complexe. Un nouveau rapport de McKinsey intitul\u00e9 'L'impact potentiel des emballages r\u00e9utilisables<\/a>L'\u00e9tude a montr\u00e9 que l'imposition d'objectifs stricts en mati\u00e8re d'emballages r\u00e9utilisables d'ici \u00e0 2030 aura un impact consid\u00e9rable sur l'empreinte environnementale de l'UE, la comp\u00e9titivit\u00e9 et la r\u00e9silience de l'\u00e9conomie europ\u00e9enne et, surtout, soul\u00e8ve des questions quant au niveau de respect de ces objectifs par les consommateurs.<\/p>\n

Comme pour tout mod\u00e8le d'\u00e9conomie circulaire, l'acceptation par les consommateurs est essentielle. Or, en plaidant pour le mod\u00e8le r\u00e9utilisable, on risque d'ali\u00e9ner les consommateurs, avec un certain nombre de consid\u00e9rations soci\u00e9tales. Tout d'abord, on leur demande de changer leurs habitudes. Par exemple, en Allemagne, les restaurants rapides tels que McDonald's et Burger King ont install\u00e9 des syst\u00e8mes de consigne des emballages r\u00e9utilisables.<\/a> en r\u00e9ponse \u00e0 la proposition, qui exige des consommateurs qu'ils stockent, rincent et ram\u00e8nent les contenants r\u00e9utilisables au magasin afin de r\u00e9cup\u00e9rer leur consigne. La question se pose donc de savoir si l'emballage r\u00e9utilisable est vraiment la meilleure solution pour tous les plats \u00e0 emporter en Allemagne.<\/p>\n

Deuxi\u00e8mement, l'ajout d'une caution pourrait dissuader les consommateurs en augmentant le prix d'un repas de qualit\u00e9. Troisi\u00e8mement, cela cr\u00e9e une incertitude quant \u00e0 l'hygi\u00e8ne alimentaire - un point non n\u00e9gociable. Les consommateurs peuvent-ils \u00eatre s\u00fbrs que leurs emballages r\u00e9utilisables seront lav\u00e9s efficacement, y compris celui qui a \u00e9t\u00e9 retourn\u00e9 non nettoy\u00e9 apr\u00e8s plusieurs jours de stockage \u00e0 la maison ou dans la voiture ?<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Winfried Muehling, directeur du marketing et de la communication, Pro Carton<\/em><\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Les consommateurs veulent \u00e9galement \u00eatre s\u00fbrs que les nouvelles politiques sont effectivement meilleures pour l'environnement et \u00e9conomiquement viables \u00e0 long terme. Le rapport de McKinsey semble toutefois indiquer que ce n'est pas le cas pour le mod\u00e8le r\u00e9utilisable, puisqu'il pr\u00e9voit une augmentation des \u00e9missions de CO2 comprise entre 140 et 160% et une augmentation potentielle des co\u00fbts comprise entre 80 et 130%, due en grande partie au transport et au nettoyage.<\/p>\n

En r\u00e9alit\u00e9, de nombreux \u00e9l\u00e9ments sugg\u00e8rent que le syst\u00e8me \u00e0 usage unique est en train de gagner le c\u0153ur et l'esprit des consommateurs. Parmi les conclusions de notre 2022 recherche sur les consommateurs<\/a>Le rapport de la Commission europ\u00e9enne, qui a compar\u00e9 les attitudes de plus de 5 000 consommateurs europ\u00e9ens \u00e0 l'\u00e9gard de l'environnement et de l'emballage, indique que \"facile \u00e0 recycler\" (85%) et \"fabriqu\u00e9 \u00e0 partir de mat\u00e9riaux renouvelables\" (81%) sont les deux principales consid\u00e9rations en mati\u00e8re d'emballage. Cela expliquerait la pr\u00e9f\u00e9rence des consommateurs pour le carton (86%, contre 81% en 2019) par rapport au plastique. Ce support d'emballage \u00e9conomiquement et \u00e9cologiquement \u00e9quilibr\u00e9 affiche un taux de recyclage impressionnant de 82%.**<\/strong>et, avec son origine de for\u00eats g\u00e9r\u00e9es durablement, il renforce ses r\u00e9f\u00e9rences en tant que v\u00e9ritable leader de la circularit\u00e9 et mat\u00e9riau d'emballage le plus d\u00e9sirable aux yeux du consommateur.<\/p>\n

L'\u00e9tude montre \u00e9galement que les consommateurs font confiance aux producteurs de mat\u00e9riaux d'emballage et aux propri\u00e9taires de marques pour assurer l'avenir des solutions d'emballage circulaire. 92% des consommateurs europ\u00e9ens consid\u00e8rent que la responsabilit\u00e9 incombe aux fournisseurs d'emballages et aux propri\u00e9taires de marques, et seulement 8% aux pouvoirs publics. L'instauration d'un syst\u00e8me de r\u00e9utilisation obligatoire compromet la capacit\u00e9 des parties prenantes \u00e0 innover sur la voie de la circularit\u00e9.<\/p>\n

Si nous voulons parvenir \u00e0 la circularit\u00e9, il est essentiel d'\u00e9couter le consommateur. Les mat\u00e9riaux d'emballage \u00e0 usage unique, compte tenu de leur pr\u00e9f\u00e9rence par les consommateurs, joueront un r\u00f4le crucial \u00e0 c\u00f4t\u00e9 du syst\u00e8me r\u00e9utilisable. Compl\u00e9mentaires et non exclusifs. La Commission europ\u00e9enne ferait bien de le reconna\u00eetre.<\/p>\n

*<\/strong> https:\/\/www.zerowastescotland.org.uk\/circular-economy\/about<\/a><\/p>\n

**<\/strong> Eurostat, UE27, 2020<\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Ce samedi, nous c\u00e9l\u00e9brerons la Journ\u00e9e de la Terre 2023, un \u00e9v\u00e9nement annuel qui a lieu le 22 avril et qui vise \u00e0 soutenir la protection de l'environnement.<\/p>","protected":false},"author":1286,"featured_media":286485,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,52],"tags":[],"class_list":["post-286481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-sustainability"],"yoast_head":"\nThe consumer is the key to unlocking the circular economy \u2013 we must listen to their needs - Pro Carton<\/title>\n<meta name=\"description\" content=\"This Saturday, we will celebrate Earth Day 2023, an annual event on 22 April to demonstrate support for environmental protection.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/the-consumer-is-the-key-to-unlocking-the-circular-economy-we-must-listen-to-their-needs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The consumer is the key to unlocking the circular economy \u2013 we must listen to their needs - 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