{"id":286216,"date":"2023-04-15T16:42:57","date_gmt":"2023-04-15T15:42:57","guid":{"rendered":"https:\/\/www.procarton.com\/?p=286216"},"modified":"2023-06-01T15:47:52","modified_gmt":"2023-06-01T14:47:52","slug":"european-consumers-intent-on-creating-a-more-sustainable-lifestyle","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/european-consumers-intent-on-creating-a-more-sustainable-lifestyle\/","title":{"rendered":"Des consommateurs europ\u00e9ens d\u00e9sireux d'adopter un mode de vie plus durable"},"content":{"rendered":"
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Le plus r\u00e9cent Enqu\u00eate aupr\u00e8s des consommateurs<\/strong> **<\/strong> r\u00e9alis\u00e9e pour le compte de Pro Carton, a interrog\u00e9 plus de 5 000 consommateurs europ\u00e9ens sur leurs attitudes \u00e0 l'\u00e9gard de l'environnement et leurs perceptions de l'emballage, en explorant tous les aspects de la question, de la d\u00e9forestation au transport, en passant par d'autres pr\u00e9occupations mondiales telles que la guerre en Ukraine, Covid-19 et la crise \u00e9conomique.<\/h4>\n<\/div>\n<\/section>\n<\/div>\n
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2022 - l'ann\u00e9e de l'inflation, des climats extr\u00eames et des guerres !<\/u><\/strong><\/h4>\n

Parmi les plus grands d\u00e9fis identifi\u00e9s par les consommateurs figurent les pr\u00e9occupations relatives aux plastiques et aux emballages en plastique - les consommateurs attendent des marques et des producteurs qu'ils r\u00e9pondent \u00e0 leur demande de plus d'efficacit\u00e9. des emballages respectueux de l'environnement<\/strong> et conseils sur le recyclage<\/strong>. Ce sont les fabricants d'emballages et les propri\u00e9taires de marques qui en sont responsables, pas les politiciens ! Les consommateurs ont vot\u00e9 avec leurs pieds - pr\u00e8s de 50% ont chang\u00e9 de marque au cours des 12 derniers mois uniquement \u00e0 cause de l'emballage !<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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TICCIT Plantation d'arbres - Allemagne<\/strong><\/em><\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Recycler davantage, planter plus d'arbres, utiliser des mat\u00e9riaux renouvelables !<\/u><\/strong><\/h4>\n

Les trois caract\u00e9ristiques d'emballage les plus importantes demand\u00e9es par les consommateurs qui souhaitent lutter contre le changement climatique sont les suivantes :<\/p>\n

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  1. Recyclage facile<\/strong><\/li>\n
  2. Fabriqu\u00e9 \u00e0 partir de mat\u00e9riaux renouvelables<\/strong><\/li>\n
  3. Protection des produits<\/strong><\/li>\n<\/ol>\n

    Le carton r\u00e9pond \u00e0 ces 3 caract\u00e9ristiques d'emballage les plus demand\u00e9es !<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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    Les meilleurs scores pour le papier et le carton en mati\u00e8re de recyclage<\/u><\/strong><\/h4>\n

    Le haut taux de recyclage des emballages en papier et en carton de 82%<\/strong> combin\u00e9e \u00e0 la forte r\u00e9silience des fibres utilis\u00e9es pour produire le carton, fait de ce mat\u00e9riau un v\u00e9ritable champion de la circularit\u00e9.<\/p>\n

    Le carton b\u00e9n\u00e9ficie de la plus grande confiance des consommateurs europ\u00e9ens dans un syst\u00e8me de collecte et de recyclage efficace. Il est suivi par le verre et le carton ondul\u00e9. Les consommateurs ont des doutes sur les gobelets en plastique et les mat\u00e9riaux en plastique souple, car ils ne savent pas si ces mat\u00e9riaux seront r\u00e9ellement recycl\u00e9s.<\/p>\n

    86% des consommateurs pr\u00e9f\u00e8rent les emballages en fibres aux emballages en plastique. Il s'agit d'une augmentation significative de 5% par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente. \u00c9tude Pro Carton sur les perceptions des consommateurs europ\u00e9ens en mati\u00e8re d'emballage en 2018<\/a>.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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    Winfried Muehling, directeur du marketing et de la communication chez Pro Carton, a comment\u00e9 les r\u00e9sultats de cette derni\u00e8re \u00e9tude :<\/p>\n

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    \"Les r\u00e9sultats de notre derni\u00e8re enqu\u00eate aupr\u00e8s des consommateurs d\u00e9montrent sans \u00e9quivoque que lorsqu'il s'agit de recyclage et de respect de la plan\u00e8te, les consommateurs sont pr\u00eats \u00e0 faire leur part. L'\u00e9tude souligne non seulement l'impact des crises mondiales actuelles, mais aussi l'attitude in\u00e9branlable des consommateurs depuis que le d\u00e9bat sur le d\u00e9veloppement durable a pris de l'ampleur. Les consommateurs europ\u00e9ens font confiance au carton et pr\u00e9f\u00e8rent notre mat\u00e9riau \u00e0 d'autres substrats d'emballage\".<\/p>\n<\/blockquote>\n<\/div>\n<\/section>\n

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    **<\/strong> \"2022 Pro Carton Consumer Survey - National Results\" est disponible pour les membres et m\u00e9c\u00e8nes de Pro Carton, les membres de l'ECMA et les membres des associations nationales affili\u00e9es \u00e0 l'ECMA. dans l'espace membres.<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Dans le cadre de l'enqu\u00eate 2022 Pro Carton Consumer Survey, plus de 5 000 consommateurs europ\u00e9ens ont \u00e9t\u00e9 interrog\u00e9s sur leur attitude \u00e0 l'\u00e9gard de l'environnement et de l'emballage.<\/p>","protected":false},"author":1286,"featured_media":286328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,44,242,52],"tags":[],"class_list":["post-286216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-marketing-trends","category-procarton","category-sustainability"],"yoast_head":"\nEuropean consumers intent on creating a more sustainable lifestyle - Pro Carton<\/title>\n<meta name=\"description\" content=\"The 2022 Pro Carton Consumer Survey asked more than 5,000 consumers across Europe about their attitude towards the environment and packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/european-consumers-intent-on-creating-a-more-sustainable-lifestyle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European consumers intent on creating a more sustainable lifestyle - 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