{"id":286099,"date":"2023-04-05T17:50:11","date_gmt":"2023-04-05T16:50:11","guid":{"rendered":"https:\/\/www.procarton.com\/?p=286099"},"modified":"2023-04-06T11:47:22","modified_gmt":"2023-04-06T10:47:22","slug":"mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/","title":{"rendered":"Rapport McKinsey - L'impact potentiel des emballages r\u00e9utilisables - avril 2023"},"content":{"rendered":"<div class=\"av-animated-generic top-to-bottom flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_hr  avia-builder-el-first\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-1  avia-builder-el-no-sibling  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><a href=\"https:\/\/www.mckinsey.com\/industries\/paper-forest-products-and-packaging\/our-insights\/the-potential-impact-of-reusable-packaging\" class='avia_image' target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1702\" height=\"707\" class='wp-image-286100 avia-img-lazy-loading-not-286100 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-April-2023-report.png\" alt='' title='Rapport McKinsey d&#039;avril 2023'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-April-2023-report.png 1702w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-April-2023-report-300x125.png 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-April-2023-report-1030x428.png 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-April-2023-report-768x319.png 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-April-2023-report-1536x638.png 1536w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-April-2023-report-18x7.png 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-April-2023-report-1500x623.png 1500w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-April-2023-report-705x293.png 705w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div   class='hr hr-default   avia-builder-el-2  el_after_av_one_full  el_before_av_one_full'><span class='hr-inner' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-3  el_after_av_hr  el_before_av_one_full\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p><strong>5 avril 2023 - McKinsey &amp; Company :<\/strong><\/p>\n<h4><strong>Le regain d'int\u00e9r\u00eat pour les emballages r\u00e9utilisables prend de l'ampleur. Toutefois, le concept est complexe et les parties prenantes doivent comprendre l'impact des facteurs li\u00e9s au co\u00fbt et \u00e0 l'environnement.<\/strong><\/h4>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-5  el_after_av_one_full  el_before_av_one_half  column-top-margin\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p>Le concept de <strong>emballages r\u00e9utilisables<\/strong>\u00a0n'est pas nouvelle. Au cours du si\u00e8cle dernier, des syst\u00e8mes de r\u00e9utilisation ont \u00e9t\u00e9 mis en place pour des produits tels que le lait et le vin, entre autres. Aujourd'hui, alors que les industries du monde entier s'efforcent de r\u00e9duire leurs \u00e9missions de carbone en r\u00e9ponse \u00e0 des objectifs climatiques de plus en plus audacieux, les emballages r\u00e9utilisables suscitent \u00e0 nouveau un vif int\u00e9r\u00eat.<\/p>\n<p>Malgr\u00e9 ce regain d'int\u00e9r\u00eat, de nombreux essais en phase pilote ne parviennent pas \u00e0 passer \u00e0 l'\u00e9chelle sup\u00e9rieure. Une explication simple \u00e0 cela est qu'il existe plusieurs facteurs limitatifs dans le cadre de l'actuel programme de recherche de l'Union europ\u00e9enne. <strong>cha\u00eene de valeur de l'emballage<\/strong>Le manque d'acceptation, le manque d'infrastructures, les pressions r\u00e9glementaires en faveur de la r\u00e9duction des emballages, la s\u00e9curit\u00e9 des produits et les co\u00fbts sont autant de raisons qui expliquent le manque d'int\u00e9r\u00eat pour ce type de produits.<\/p>\n<p>Cet article de McKinsey &amp; Company vise \u00e0 approfondir le dialogue sur le choix de l'emballage et \u00e0 \u00e9largir la base de donn\u00e9es disponibles sur les points suivants <strong>emballages r\u00e9utilisables ou \u00e0 usage unique<\/strong>. Dans cette optique, nous avons mod\u00e9lis\u00e9 deux sc\u00e9narios d'utilisation potentiels diff\u00e9rents en Europe en ce qui concerne l'empreinte environnementale et l'impact sur les co\u00fbts du passage d'un mod\u00e8le d'emballage \u00e0 usage unique \u00e0 un mod\u00e8le de r\u00e9utilisation.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_half  flex_column_div av-zero-column-padding first  avia-builder-el-7  el_after_av_one_full  el_before_av_one_half  column-top-margin\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<h6>\u00c0 PROPOS DES AUTEURS<\/h6>\n<p>Cet article est le fruit d'une collaboration entre Felix Gruenewald, Jon Haag et Franziska Hornyai,\u00a0<a href=\"https:\/\/www.mckinsey.com\/our-people\/oskar-lingqvist\">Oskar Lingqvist<\/a>et\u00a0<a href=\"https:\/\/www.mckinsey.com\/our-people\/daniel-nordigarden\">Daniel Nordig\u00e5rden<\/a>repr\u00e9sentant les points de vue de la pratique de McKinsey en mati\u00e8re de mat\u00e9riaux.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-9  el_after_av_one_half  el_before_av_one_fourth  column-top-margin\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-10  avia-builder-el-no-sibling  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><a href=\"https:\/\/www.mckinsey.com\/industries\/paper-forest-products-and-packaging\/our-insights\/the-potential-impact-of-reusable-packaging\" class='avia_image' target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"300\" height=\"105\" class='wp-image-286101 avia-img-lazy-loading-not-286101 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-Co-Logo-300x105.png\" alt='' title='Logo de McKinsey &amp; Co'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-Co-Logo-300x105.png 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-Co-Logo-1030x359.png 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-Co-Logo-768x268.png 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-Co-Logo-1536x536.png 1536w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-Co-Logo-18x6.png 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-Co-Logo-1500x523.png 1500w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-Co-Logo-705x246.png 705w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-Co-Logo-1210x423.png 1210w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-Co-Logo.png 1978w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-11  el_after_av_one_half  el_before_av_one_half  column-top-margin\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p><strong>Lien vers le rapport :<\/strong><\/p>\n<\/div>\n<\/section>\n<div  class='avia-image-container  av-styling-    avia-builder-el-13  el_after_av_textblock  avia-builder-el-last  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><a href=\"https:\/\/www.procarton.com\/pro-carton-shares-new-study-on-the-impacts-of-eu-packaging-regulation-on-reuse\/\" class='avia_image' target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"300\" height=\"169\" class='wp-image-285768 avia-img-lazy-loading-not-285768 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/03\/202303-Impact-Assessment-of-reuse-targets-in-proposed-PPWR_vf-002-300x169.jpg\" alt='' title='202303 \u00c9valuation de l&#039;impact des objectifs de r\u00e9utilisation dans le PPWR_vf propos\u00e9 (002)'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/03\/202303-Impact-Assessment-of-reuse-targets-in-proposed-PPWR_vf-002-300x169.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/03\/202303-Impact-Assessment-of-reuse-targets-in-proposed-PPWR_vf-002-768x432.jpg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/03\/202303-Impact-Assessment-of-reuse-targets-in-proposed-PPWR_vf-002-18x10.jpg 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/03\/202303-Impact-Assessment-of-reuse-targets-in-proposed-PPWR_vf-002-705x397.jpg 705w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/03\/202303-Impact-Assessment-of-reuse-targets-in-proposed-PPWR_vf-002.jpg 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-14  el_after_av_one_fourth  el_before_av_one_fourth  column-top-margin\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.cepi.org\/\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/www.cepi.org\/\">C\u00e9pi<\/a>, <a href=\"https:\/\/www.ecma.org\/\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/www.ecma.org\/\">ECMA<\/a>, <a href=\"https:\/\/www.fefco.org\/\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/www.fefco.org\/\">FEFCO<\/a>Pro Carton et <a href=\"https:\/\/www.eppa-eu.org\/\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/www.eppa-eu.org\/\">EPPA <\/a>ont command\u00e9 un rapport bas\u00e9 sur les r\u00e9sultats de l'\u00e9tude McKinsey -\u00a0<strong>L'\u00e9valuation de l'impact des objectifs de r\u00e9utilisation dans le cadre du projet PPWR. <\/strong><\/p>\n<p style=\"text-align: center;\">Un <strong>Infographie<\/strong> qui met en \u00e9vidence les conclusions les plus importantes du rapport pour nos industries a \u00e9galement \u00e9t\u00e9 publi\u00e9e.<\/p>\n<p style=\"text-align: center;\"><strong>(R\u00e9serv\u00e9 aux membres de Pro Carton)<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-16  el_after_av_one_half  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p><strong>Lien vers l'infographie :<\/strong><\/p>\n<\/div>\n<\/section>\n<div  class='avia-image-container  av-styling-    avia-builder-el-18  el_after_av_textblock  avia-builder-el-last  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><a href=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/2023-06.04-Impact-Assessment-reuse-targets-PPWR-FINAL.pdf\" class='avia_image' target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"300\" height=\"169\" class='wp-image-286111 avia-img-lazy-loading-not-286111 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/2023-Assessing-the-impact-of-PPWRs-reuse-target-Infographic-300x169.jpg\" alt='' title='2023 \u00c9valuation de l&#039;impact de l&#039;objectif de r\u00e9utilisation des PPWR Infographie'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/2023-Assessing-the-impact-of-PPWRs-reuse-target-Infographic-300x169.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/2023-Assessing-the-impact-of-PPWRs-reuse-target-Infographic-1030x579.jpg 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/2023-Assessing-the-impact-of-PPWRs-reuse-target-Infographic-768x432.jpg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/2023-Assessing-the-impact-of-PPWRs-reuse-target-Infographic-18x10.jpg 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/2023-Assessing-the-impact-of-PPWRs-reuse-target-Infographic-705x397.jpg 705w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/2023-Assessing-the-impact-of-PPWRs-reuse-target-Infographic.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Alors que les industries du monde entier s'efforcent de r\u00e9duire leurs \u00e9missions de carbone, les emballages r\u00e9utilisables suscitent \u00e0 nouveau un vif int\u00e9r\u00eat.<\/p>","protected":false},"author":1286,"featured_media":286100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,241,44,52],"tags":[],"class_list":["post-286099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-legislation","category-marketing-trends","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McKinsey Report - The potential impact of reusable packaging - April 2023 - Pro Carton<\/title>\n<meta name=\"description\" content=\"As industries around the world aim to reduce their carbon emissions, reusable packaging has once again gained significant interest.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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