{"id":285529,"date":"2023-02-01T14:56:07","date_gmt":"2023-02-01T14:56:07","guid":{"rendered":"https:\/\/www.procarton.com\/?p=285529"},"modified":"2023-03-15T11:05:14","modified_gmt":"2023-03-15T11:05:14","slug":"pro-carton-consumer-research-circularity-will-only-work-with-the-trust-and-belief-of-the-consumer","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/pro-carton-consumer-research-circularity-will-only-work-with-the-trust-and-belief-of-the-consumer\/","title":{"rendered":"Recherche sur les consommateurs de Pro Carton : La circularit\u00e9 ne fonctionnera qu'avec la confiance et la conviction du consommateur !"},"content":{"rendered":"
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Les membres de Pro Carton peuvent consulter la pr\u00e9sentation de l'\u00e9tude sur les consommateurs - R\u00e9sultats de l'enqu\u00eate dans la section \"Pr\u00e9sentations des membres\" de notre site web.<\/a><\/h4>\n<\/div>\n<\/section>\n<\/div>\n
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Winfried Muehling, f\u00e9vrier 2023<\/strong><\/p>\n

Dans un interview r\u00e9cente<\/a> Dans le cadre de mes r\u00e9solutions pour la nouvelle ann\u00e9e, j'ai affirm\u00e9 qu'il \u00e9tait absolument vital que nous soyons guid\u00e9s par la science, plut\u00f4t que par notre intuition. Cette question me semble particuli\u00e8rement opportune \u00e0 la suite du rapport de la Commission europ\u00e9enne sur l'emballage et l'\u00e9tiquetage des produits alimentaires. Proposition de r\u00e8glement sur les d\u00e9chets d'emballages (PPWR)<\/strong>qui, selon nous, ne soulignait pas suffisamment la pertinence des connaissances scientifiques, telles que les \u00e9tudes ind\u00e9pendantes d'analyse du cycle de vie (ACV).<\/p>\n

L'importance d'utiliser la science pour atteindre nos objectifs est une conviction partag\u00e9e par Pro Carton et ses nombreux membres, dont l'innovation nous aide \u00e0 faire d'\u00e9normes progr\u00e8s vers nos objectifs de circularit\u00e9.<\/p>\n

C'est sur cette base que nous avons command\u00e9 notre dernier rapport d'\u00e9valuation. recherche sur les consommateurs<\/strong>L'enqu\u00eate a interrog\u00e9 plus de 5 000 consommateurs europ\u00e9ens sur leurs attitudes \u00e0 l'\u00e9gard de l'environnement et leurs perceptions des emballages, explorant tous les aspects de la gestion durable des for\u00eats et du transport, par rapport \u00e0 d'autres pr\u00e9occupations mondiales telles que la guerre en Ukraine, Covid-19, et la crise \u00e9conomique.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Winfried Muehling<\/strong><\/a> est le directeur du marketing et de la communication de Pro Carton<\/p>\n<\/div>\n<\/section>\n

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L'\u00e9tude a produit un certain nombre de r\u00e9sultats fascinants. Parmi les plus grands d\u00e9fis identifi\u00e9s par les consommateurs, le changement climatique (63%) arrive en deuxi\u00e8me position apr\u00e8s le co\u00fbt de la vie (71%), mais devant les guerres (59%), l'\u00e9conomie (55%) et la pauvret\u00e9 (52%). L'\u00e9tude a \u00e9galement r\u00e9v\u00e9l\u00e9 que deux tiers des consommateurs estiment qu'un mode de vie durable est plus important, ce qui d\u00e9montre sans \u00e9quivoque que la protection de l'environnement est une priorit\u00e9 pour des consommateurs de plus en plus soucieux de l'environnement, m\u00eame en p\u00e9riode de volatilit\u00e9 et de grande incertitude.<\/p>\n

En ce qui concerne l'emballage, l'\u00e9tude est concluante. Un r\u00e9sultat particuli\u00e8rement r\u00e9v\u00e9lateur est que plus de la moiti\u00e9 (54%) des consommateurs europ\u00e9ens ont choisi une marque sp\u00e9cifiquement pour l'emballage utilis\u00e9 au cours de l'ann\u00e9e 2022. En outre, 47% des consommateurs europ\u00e9ens ont chang\u00e9 de marque ou de produit en raison de pr\u00e9occupations li\u00e9es \u00e0 l'emballage utilis\u00e9. Ces deux constats r\u00e9v\u00e8lent que les consommateurs estiment que les propri\u00e9taires de marques et les fournisseurs de mat\u00e9riaux d'emballage ont une responsabilit\u00e9 envers la plan\u00e8te et que l'emballage joue un r\u00f4le majeur dans la fid\u00e9lisation \u00e0 la marque.<\/p>\n

Quelles sont les caract\u00e9ristiques d'emballage les plus importantes aux yeux des consommateurs europ\u00e9ens ? En premi\u00e8re position, on trouve \"facile \u00e0 recycler\", avec un nombre impressionnant de 86% de consommateurs estimant que c'est \"tr\u00e8s important\" ou \"assez important\", ce qui indique clairement que les consommateurs ont \u00e0 l'esprit les cons\u00e9quences environnementales de leur d\u00e9cision d'achat sur le lieu de vente ! Viennent ensuite \"fabriqu\u00e9 \u00e0 partir de mat\u00e9riaux naturels renouvelables\" (81%) et \"prot\u00e9ger le produit\" (81%), ce qui montre une fois de plus que le caract\u00e8re durable de l'emballage joue un r\u00f4le important dans sa d\u00e9sirabilit\u00e9, parall\u00e8lement \u00e0 ses consid\u00e9rations pratiques.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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L'importance per\u00e7ue de ces trois caract\u00e9ristiques de l'emballage explique en grande partie la pr\u00e9f\u00e9rence de plus en plus marqu\u00e9e des consommateurs pour le carton. Ce mat\u00e9riau d'emballage durable, qui affiche un taux de recyclage de 82% et provient de la pulpe de bois de for\u00eats g\u00e9r\u00e9es durablement en Europe, a \u00e9t\u00e9 pr\u00e9f\u00e9r\u00e9 au plastique par un nombre impressionnant de consommateurs (86%). Fait r\u00e9v\u00e9lateur, 82% des consommateurs europ\u00e9ens sont convaincus de sa recyclabilit\u00e9, devant le verre (80%) et le carton ondul\u00e9 (79%), ce qui t\u00e9moigne clairement de la confiance des consommateurs dans le syst\u00e8me de collecte et de recyclage des emballages \u00e0 base de fibres.<\/p>\n

Nous ne parviendrons \u00e0 mettre en place un syst\u00e8me circulaire que si nous gagnons la confiance des consommateurs dans la s\u00e9paration et le recyclage des mat\u00e9riaux d'emballage. Le recyclage suit la collecte.<\/p>\n

Nous visons un taux de recyclage de 90% pour les emballages en papier et en carton d'ici \u00e0 2030. Cela n\u00e9cessite un taux de collecte de plus de 90% pour les mat\u00e9riaux fibreux de valeur. Nous avons confiance dans le soutien des consommateurs europ\u00e9ens. Nous voulons que tous les mat\u00e9riaux en carton soient recycl\u00e9s afin de d\u00e9fendre notre position de leader en tant que mat\u00e9riau d'emballage circulaire. Un v\u00e9ritable champion de la circularit\u00e9.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Les membres de Pro Carton peuvent consulter la pr\u00e9sentation de l'\u00e9tude sur les consommateurs - r\u00e9sultats de l'enqu\u00eate dans la section Membres de notre site web :\u00a0 Marketing et communication \/ Pr\u00e9sentations.<\/a><\/h5>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Winfried Muehling commente la derni\u00e8re \u00e9tude de Pro Carton sur les consommateurs.<\/p>","protected":false},"author":1286,"featured_media":283887,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,241,44,242,52],"tags":[],"class_list":["post-285529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-legislation","category-marketing-trends","category-procarton","category-sustainability"],"yoast_head":"\nPro Carton Consumer Research: Circularity will only work with the trust and belief of the consumer! - Pro Carton<\/title>\n<meta name=\"description\" content=\"Winfried Muehling comments on the findings of the latest Consumer research study from Pro Carton\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/pro-carton-consumer-research-circularity-will-only-work-with-the-trust-and-belief-of-the-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro Carton Consumer Research: Circularity will only work with the trust and belief of the consumer! 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