{"id":284524,"date":"2023-02-14T12:41:03","date_gmt":"2023-02-14T12:41:03","guid":{"rendered":"https:\/\/www.procarton.com\/?p=284524"},"modified":"2023-02-15T14:06:49","modified_gmt":"2023-02-15T14:06:49","slug":"love-your-partner-and-the-planet-this-valentines-day","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/love-your-partner-and-the-planet-this-valentines-day\/","title":{"rendered":"Aimez votre partenaire et la plan\u00e8te \u00e0 l'occasion de la Saint-Valentin."},"content":{"rendered":"
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Winfried Muehling, directeur du marketing et de la communication, Pro Carton :<\/strong><\/p>\n

Pour de nombreux Britanniques, la Saint-Valentin est un \u00e9v\u00e9nement incontournable du calendrier. C\u00e9l\u00e9br\u00e9e chaque ann\u00e9e le 14 f\u00e9vrier, cette f\u00eate populaire n'a pas d'origine universellement comprise, mais sa signification moderne ne fait gu\u00e8re de doute. La Saint-Valentin se caract\u00e9rise par l'expression de l'amour \u00e0 l'\u00e9gard de son partenaire, qui se traduit souvent par l'\u00e9change de cadeaux. Mais l'achat de cadeaux bien intentionn\u00e9s peut avoir des effets secondaires n\u00e9gatifs sur notre plan\u00e8te. Heureusement, gr\u00e2ce \u00e0 des solutions durables dans l'industrie de l'emballage, il y a des raisons d'\u00eatre optimiste et de penser que la Saint-Valentin peut \u00eatre un jour d'amour pour votre partenaire et notre plan\u00e8te.<\/p>\n

Nous avons r\u00e9cemment command\u00e9 une \u00e9tude aupr\u00e8s de plus de 5 000 consommateurs, dont 1 008 citoyens britanniques, sur leur attitude \u00e0 l'\u00e9gard de l'environnement et leur perception des emballages, et les r\u00e9sultats ont donn\u00e9 lieu \u00e0 de nombreuses conclusions int\u00e9ressantes. En mati\u00e8re d'emballage, les Britanniques sont pr\u00eats \u00e0 faire leur part pour l'environnement. Par exemple, ils ont clairement d\u00e9montr\u00e9 leur amour pour le carton, l'emballage le plus \u00e9cologique, avec 79% d\u00e9clarant qu'ils le pr\u00e9f\u00e9raient au plastique. Voil\u00e0 qui est de bon augure pour les festivit\u00e9s de cette ann\u00e9e.<\/p>\n

En outre, les Britanniques ont clairement d\u00e9montr\u00e9 que l'environnement \u00e9tait une pr\u00e9occupation majeure, m\u00eame une fois le chocolat d\u00e9vor\u00e9, les bijoux d\u00e9ball\u00e9s et le parfum vaporis\u00e9. 85% ont cit\u00e9 la \"facilit\u00e9 de recyclage\" comme une caract\u00e9ristique importante de l'emballage, devant la \"protection du produit\" (75%), tandis que pr\u00e8s de la moiti\u00e9 (46%)% ont d\u00e9clar\u00e9 que l'impact environnemental de l'emballage d'un produit \u00e9tait devenu plus important au cours des 12 derniers mois.<\/p>\n

Si ces r\u00e9sultats n'incitent pas les marques \u00e0 s'int\u00e9resser \u00e0 la question, il y a fort \u00e0 parier que ce qui suit le fera. Malgr\u00e9 la crise du co\u00fbt de la vie, 43% des consommateurs britanniques ont choisi une marque sp\u00e9cifiquement pour l'emballage utilis\u00e9, tandis que pr\u00e8s de la moiti\u00e9 (42%) ont chang\u00e9 de marque ou de produit en raison de pr\u00e9occupations concernant l'emballage utilis\u00e9. Cela soul\u00e8ve des consid\u00e9rations importantes pour les marques, notamment le fait que l'investissement dans l'emballage durable et un engagement plus large en faveur d'un fonctionnement plus durable ne sont plus un choix, mais un imp\u00e9ratif commercial.<\/p>\n

En r\u00e9ponse \u00e0 ce ph\u00e9nom\u00e8ne, les marques investissent de plus en plus dans le carton pour emballer leurs produits, et il est probable que ce support d'emballage circulaire, qui se targue d'un taux de recyclage de 82%, jouera un r\u00f4le important pour la Saint-Valentin. Par exemple, le grand fabricant de chocolat Lindt & Spr\u00fcngli a choisi d'emballer ses coccinelles en chocolat dans du carton cette ann\u00e9e, tandis que la marque allemande de cosm\u00e9tiques Dr. Ces deux emballages ont d'ailleurs remport\u00e9 le Gold Award lors du European Carton Excellence Award 2022 de Pro Carton.<\/p>\n

Avez-vous pens\u00e9 \u00e0 votre empreinte environnementale pour la Saint-Valentin ? Heureusement, l'industrie du carton, leader en mati\u00e8re de d\u00e9veloppement durable et de circularit\u00e9, contribue \u00e0 faire en sorte qu'il soit possible d'aimer la plan\u00e8te, ainsi que votre partenaire.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

Suivre un lien ajout\u00e9 manuellement<\/a><\/p>\n
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Lindt Gl\u00fccksk\u00e4fer-278367<\/div>\n<\/div>\n<\/div>\n
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Coccinelles en chocolat Lindt & Spr\u00fcngli emball\u00e9es dans du carton - Gagnants de l'or Award au European Carton Excellence Award 2022 de Pro Carton.<\/p>\n<\/div>\n<\/section>\n

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Dr. Grandel PopArt -277135<\/div>\n<\/div>\n<\/div>\n
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Les produits de sant\u00e9 accrocheurs du Dr. Grandel - gagnants de l'or Award au European Carton Excellence Award 2022 de Pro Carton.<\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Pensez \u00e0 votre empreinte \u00e9cologique en cette Saint-Valentin et recherchez des produits emball\u00e9s dans des emballages en carton - aimez la plan\u00e8te et votre partenaire !<\/p>","protected":false},"author":1286,"featured_media":281123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,79,44,52],"tags":[],"class_list":["post-284524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brands-markets","category-marketing-trends","category-sustainability"],"yoast_head":"\nLove your partner and the planet this Valentine\u2019s Day - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/love-your-partner-and-the-planet-this-valentines-day\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Love your partner and the planet this Valentine\u2019s Day - 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