{"id":283285,"date":"2022-12-15T09:20:24","date_gmt":"2022-12-15T09:20:24","guid":{"rendered":"https:\/\/www.procarton.com\/?p=283285"},"modified":"2022-12-16T07:58:41","modified_gmt":"2022-12-16T07:58:41","slug":"an-interview-with-michele-bianchi-president-of-pro-carton","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/an-interview-with-michele-bianchi-president-of-pro-carton\/","title":{"rendered":"Le point de vue de Michele Bianchi, pr\u00e9sident de Pro Carton"},"content":{"rendered":"
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Vous \u00eates en poste en tant que pr\u00e9sident de Pro Carton depuis maintenant 50 jours. Quelle est votre impression imm\u00e9diate de mener la CEPI Cartonboard et Pro Carton vers un avenir commun ?<\/strong><\/p>\n

Je suis convaincu que l'union des forces de CEPI Cartonboard et de Pro Carton en une association forte, et une collaboration plus \u00e9troite avec l'ECMA, sera la bonne plateforme pour l'avenir de l'industrie europ\u00e9enne du carton et du carton compact. De nombreux d\u00e9fis nous attendent, notamment des changements l\u00e9gislatifs qui rendent une repr\u00e9sentation forte de l'industrie plus importante que jamais.<\/p>\n

Pro Carton s'est davantage concentr\u00e9 sur la communication tandis que CEPI Cartonboard s'est concentr\u00e9 sur les donn\u00e9es techniques et statistiques : c'est pourquoi Pro Carton et CEPI Cartonboard sont compl\u00e9mentaires.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Quelles sont, selon vous, les principales synergies entre Pro Carton et CEPI Cartonboard ?<\/strong><\/p>\n

Les principaux objectifs sont de se rapprocher pour plus d'efficacit\u00e9, d'efficience et de voix de la repr\u00e9sentation gr\u00e2ce \u00e0 de nouveaux domaines de travail sp\u00e9cifiques, le marketing et la communication et les affaires publiques, ainsi qu'un engagement plus fort des membres. C'est pr\u00e9cis\u00e9ment la raison pour laquelle nous devons \u00eatre en mesure de communiquer rapidement et clairement et de r\u00e9pondre aux besoins de nos membres.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Vous avez mentionn\u00e9 l'augmentation de l'engagement des membres comme l'un des principaux avantages de la fusion. Que doit-il se passer au cours des 12 premiers mois pour que vous puissiez constater des niveaux plus \u00e9lev\u00e9s d'engagement des membres ? <\/strong><\/p>\n

Nous devons cr\u00e9er des groupes de travail sp\u00e9cifiques, Marketing & Communication et Affaires publiques, et inviter les experts des moulins et des convertisseurs \u00e0 travailler ensemble pour le b\u00e9n\u00e9fice de notre industrie. En outre, nous devons porter la communication avec les membres \u00e0 un niveau sup\u00e9rieur, en particulier pour les plus petits d'entre eux.<\/p>\n

Enfin, nous travaillons sur des groupes de discussion afin d'accro\u00eetre l'engagement des membres.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Quelles sont vos attentes \u00e0 l'\u00e9gard des organisations membres et de celles-ci ?<\/strong><\/p>\n

Nous voulons \u00eatre la voix et le soutien de nos membres de mani\u00e8re efficace et efficiente. L'engagement croissant des membres dans l'association nous aidera \u00e0 d\u00e9fendre les bonnes questions et \u00e0 communiquer l'essentiel, et nous augmenterons notre pr\u00e9sence et la sensibilisation au sein des entreprises membres. Il est tout simplement important d'\u00e9couter davantage les repr\u00e9sentants des membres et les experts pour faire ce qu'il faut !<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Quels sont les trois souhaits que vous formulez pour le secteur en 2023 ?<\/strong><\/p>\n

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  1. R\u00e9silience<\/strong> - notre industrie doit continuer \u00e0 d\u00e9montrer sa r\u00e9silience face \u00e0 presque toutes les crises afin de fournir \u00e0 nos clients des produits durables et adapt\u00e9s aux syst\u00e8mes.<\/li>\n
  2. Clart\u00e9 de la r\u00e9glementation<\/strong> - nous avons besoin de clart\u00e9 sur les r\u00e9glementations, en particulier sur les r\u00e9glementations en mati\u00e8re d'emballage dans l'UE et dans chaque pays individuel, afin de pouvoir investir dans des solutions d'emballage \u00e9cologiques et de renforcer et d'aligner notre pouvoir d'innovation pour soutenir le \"green deal\" de l'UE.<\/li>\n
  3. Un engagement fort des membres<\/strong>.<\/li>\n<\/ol>\n<\/div>\n<\/section>\n<\/div>\n
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    Michele Bianchi, pr\u00e9sident de Pro Carton, passe en revue les plans pour mener CEPI Cartonboard et Pro Carton vers un avenir commun.<\/p>","protected":false},"author":1286,"featured_media":283288,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,241,247,77,242,52],"tags":[],"class_list":["post-283285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-legislation","category-members-news","category-national-activities","category-procarton","category-sustainability"],"yoast_head":"\nInsights from Michele Bianchi, President of Pro Carton - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/an-interview-with-michele-bianchi-president-of-pro-carton\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights from Michele Bianchi, President of Pro Carton - 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