{"id":279205,"date":"2022-06-23T08:04:42","date_gmt":"2022-06-23T07:04:42","guid":{"rendered":"https:\/\/www.procarton.com\/?p=279205"},"modified":"2022-06-23T08:22:25","modified_gmt":"2022-06-23T07:22:25","slug":"a-call-for-the-planet","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/a-call-for-the-planet\/","title":{"rendered":"Un appel pour la plan\u00e8te"},"content":{"rendered":"<div class=\"av-animated-generic top-to-bottom flex_column av_three_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_two_fifth  avia-builder-el-first\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p>Nous ne connaissons que trop bien les d\u00e9fis de la cha\u00eene d'approvisionnement qui assaillent actuellement notre industrie. La flamb\u00e9e des prix de l'\u00e9nergie, l'augmentation des prix des mati\u00e8res premi\u00e8res et de la logistique, les p\u00e9nuries de main-d'\u0153uvre et l'inflation ont marqu\u00e9 l'environnement de chacun d'entre nous au cours des deux derni\u00e8res ann\u00e9es. Nous sommes \u00e9galement confront\u00e9s \u00e0 l'incertitude de la l\u00e9gislation europ\u00e9enne, qui ne pr\u00e9pare pas un terrain solide pour les d\u00e9cisions d'investissement \u00e0 long terme. Aucun de ces facteurs d\u00e9favorables ne nous a emp\u00each\u00e9s de produire \u00e0 pleine capacit\u00e9 pour r\u00e9pondre \u00e0 la demande croissante d'emballages durables en carton.<\/p>\n<p>Notre industrie a une fois de plus d\u00e9montr\u00e9 sa r\u00e9silience face aux perturbations. Nous nous sommes battus de mani\u00e8re respectable pour r\u00e9pondre \u00e0 la forte demande de carton au cours du premier semestre de l'ann\u00e9e. En ce qui concerne les fibres vierges, nous avons constat\u00e9 un rel\u00e2chement de la pression lorsque des volumes russes gratuits sont devenus disponibles pour d'autres march\u00e9s europ\u00e9ens. En ce qui concerne les fibres recycl\u00e9es, nous avons d\u00fb nous adapter \u00e0 des revers importants. Tout d'abord, Baden Karton, accabl\u00e9 par des hausses consid\u00e9rables du prix du gaz, a cess\u00e9 sa production, retirant du march\u00e9 environ 150 000 tonnes par an de WLC, et plus r\u00e9cemment, l'incendie de l'usine de carton recycl\u00e9 de RDM Blendecques a entra\u00een\u00e9 une suspension temporaire de la production. Heureusement, pour RDM, le pronostic est bon et il est encourageant de lire les plans ambitieux de RDM visant \u00e0 augmenter sa capacit\u00e9 de production de carton GD de 200 000 tonnes au cours des trois prochaines ann\u00e9es, la production \u00e0 Blendecques devant red\u00e9marrer au d\u00e9but de l'ann\u00e9e prochaine.<\/p>\n<p>Le second semestre de 2022 pr\u00e9sente des d\u00e9fis similaires, avec la complication suppl\u00e9mentaire d'une inflation croissante. On s'attend \u00e0 ce que cette derni\u00e8re ait un impact n\u00e9gatif par le biais d'augmentations de prix, ainsi qu'une r\u00e9duction du pouvoir d'achat des consommateurs en raison de la baisse des revenus r\u00e9els. Cela devrait se manifester par une diminution des achats de produits de luxe et de biens non essentiels, les Europ\u00e9ens \u00e9tant confront\u00e9s \u00e0 une augmentation sans pr\u00e9c\u00e9dent du co\u00fbt de la vie. Il reste \u00e0 voir comment, et dans quelle mesure, cela affectera notre industrie.<\/p>\n<p>D'autres incertitudes demeurent sur le march\u00e9 en raison de la guerre en Ukraine, de la r\u00e9surgence des taux d'infection par le virus Covid et du tsunami des r\u00e9glementations europ\u00e9ennes.<\/p>\n<p>Ce qui est certain, en revanche, c'est que l'industrie du carton continuera \u00e0 s'adapter aux crises \u00e0 venir, en restant agile \u00e0 chaque instant. Nous avons toujours fait preuve de r\u00e9silience et de t\u00e9nacit\u00e9 face \u00e0 l'adversit\u00e9, et je suis convaincu que nous sortirons de cette situation plus forts que jamais.<\/p>\n<p>La demande d'emballages \u00e0 base de fibres continue de grimper en fl\u00e8che, les plus grands d\u00e9taillants et marques du monde cherchant \u00e0 renforcer leurs r\u00e9f\u00e9rences en mati\u00e8re de durabilit\u00e9. Bien que la situation soit difficile, nous restons encourag\u00e9s par la perspective de d\u00e9velopper des relations avec nos clients et de les soutenir en innovant dans le domaine des emballages nouveaux, renouvelables et recyclables, et en menant une \u00e9conomie circulaire de l'emballage que le monde m\u00e9rite.<\/p>\n<p>C'est notre appel et l'appel de notre plan\u00e8te.<\/p>\n<p><em>Horst Bittermann, Pr\u00e9sident<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_two_fifth  flex_column_div av-zero-column-padding   avia-builder-el-2  el_after_av_three_fifth  avia-builder-el-last\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-3  avia-builder-el-no-sibling  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"300\" height=\"200\" class='wp-image-279206 avia-img-lazy-loading-not-279206 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/bittermann_18-600-300x200.jpg\" alt='' title='bittermann_18 600'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/bittermann_18-600-300x200.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/bittermann_18-600-18x12.jpg 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/bittermann_18-600.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>L'industrie du carton continuera \u00e0 s'adapter aux crises \u00e0 venir, en restant agile \u00e0 chaque instant.<\/p>","protected":false},"author":763,"featured_media":279206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,52],"tags":[],"class_list":["post-279205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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