{"id":277426,"date":"2022-05-13T15:16:56","date_gmt":"2022-05-13T14:16:56","guid":{"rendered":"https:\/\/www.procarton.com\/?p=277426"},"modified":"2022-05-20T09:50:18","modified_gmt":"2022-05-20T08:50:18","slug":"fibre-packaging-europe-substantiating-green-claims-position-paper","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/fibre-packaging-europe-substantiating-green-claims-position-paper\/","title":{"rendered":"Fibre Packaging Europe - Justifier les all\u00e9gations \u00e9cologiques - Prise de position"},"content":{"rendered":"<div class=\"av-animated-generic top-to-bottom flex_column av_three_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_one_fourth  avia-builder-el-first\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<h4>Justifier les all\u00e9gations \u00e9cologiques<\/h4>\n<h5>Rationaliser les r\u00e9clamations vertes, mais permettre des solutions personnalis\u00e9es<\/h5>\n<p>Fibre Packaging Europe accueille favorablement le futur r\u00e8glement de la Commission sur la justification des all\u00e9gations vertes comme un outil important vers une \u00e9conomie climatiquement neutre, efficace en termes de ressources et circulaire.<\/p>\n<p>Aujourd'hui, on assiste \u00e0 une prolif\u00e9ration des m\u00e9thodes de mesure de la performance environnementale des produits et des labels destin\u00e9s \u00e0 communiquer cette performance aux consommateurs. Si les labels ont \u00e9t\u00e9 initialement con\u00e7us pour simplifier la communication, leur prolif\u00e9ration et leur mauvaise utilisation ont en fait accru la confusion chez les consommateurs et diminu\u00e9 leur confiance...<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-2  el_after_av_three_fourth  avia-builder-el-last\" style='border-radius:0px; '>\n<div  style='height:125px' class='hr hr-invisible   avia-builder-el-3  el_before_av_button  avia-builder-el-first'><span class='hr-inner' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-4  el_after_av_hr  avia-builder-el-last' ><a href='https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/05\/Fibre-Packaging-Europe-Substantiating-Green-Claims-position-paper.pdf' class='avia-button  avia-color-theme-color   avia-icon_select-no avia-size-small avia-position-center' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Lire la suite<\/span><\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Fibre Packaging Europe accueille favorablement le futur r\u00e8glement de la Commission sur la justification des all\u00e9gations vertes comme un outil important vers une \u00e9conomie climatiquement neutre, efficace en termes de ressources et circulaire. <\/p>","protected":false},"author":1286,"featured_media":277433,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[228,241,247,242],"tags":[],"class_list":["post-277426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eu-political-news","category-legislation","category-members-news","category-procarton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fibre Packaging Europe - Substantiating Green Claims Position Paper - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/fibre-packaging-europe-substantiating-green-claims-position-paper\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fibre Packaging Europe - Substantiating Green Claims Position Paper - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Fibre Packaging Europe welcomes the Commission\u2019s upcoming regulation on substantiating green claims as an important tool towards a climate neutral, resource efficient and circular economy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/fr\/fibre-packaging-europe-substantiating-green-claims-position-paper\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-13T14:16:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-20T08:50:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/05\/Fibre-Packaging-Europe-May-2022.png\" \/>\n\t<meta property=\"og:image:width\" content=\"919\" \/>\n\t<meta property=\"og:image:height\" content=\"378\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ryan@procarton.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"ryan@procarton.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/fibre-packaging-europe-substantiating-green-claims-position-paper\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/fibre-packaging-europe-substantiating-green-claims-position-paper\\\/\"},\"author\":{\"name\":\"ryan@procarton.com\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/8f52811f36555e3fbe8aa433fda4f5b5\"},\"headline\":\"Fibre Packaging Europe &#8211; 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