{"id":275072,"date":"2022-02-23T10:16:30","date_gmt":"2022-02-23T10:16:30","guid":{"rendered":"https:\/\/www.procarton.com\/?p=275072"},"modified":"2022-03-08T12:02:04","modified_gmt":"2022-03-08T12:02:04","slug":"from-news-media-to-e-commerce-hygiene-we-are-changing-how-we-consume-paper-board","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/from-news-media-to-e-commerce-hygiene-we-are-changing-how-we-consume-paper-board\/","title":{"rendered":"Des m\u00e9dias d'information au commerce \u00e9lectronique et \u00e0 l'hygi\u00e8ne, nous changeons notre fa\u00e7on de consommer le papier et le carton."},"content":{"rendered":"
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Communiqu\u00e9 de presse - Bruxelles, le 23 f\u00e9vrier 2022<\/p>\n

Des m\u00e9dias d'information au commerce \u00e9lectronique en passant par l'hygi\u00e8ne, nous changeons notre fa\u00e7on de consommer le papier et le carton, indique un nouveau rapport du C\u00e9pi.<\/h5>\n<\/div>\n<\/section>\n<\/div>\n
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Comme d'autres secteurs, celui du papier et du carton rebondit apr\u00e8s la r\u00e9cession \u00e9conomique provoqu\u00e9e par Covid-19. Mais de nouvelles tendances sur la fa\u00e7on dont nous utilisons ces mat\u00e9riaux, d'abord exacerb\u00e9es par la pand\u00e9mie, s'annoncent maintenant comme des changements plus profonds dans nos modes de consommation. L'industrie a donc d\u00fb ajuster sa production, interrompre des lignes et investir pour s'adapter au changement. C'est ce que r\u00e9v\u00e8lent les statistiques pr\u00e9liminaires pour l'ann\u00e9e \u00e9coul\u00e9e, publi\u00e9es par l'\u00e9quipe interne de statistiques de la Cepi, la Conf\u00e9d\u00e9ration des industries papeti\u00e8res europ\u00e9ennes.<\/p>\n

Alors que la consommation de produits en papier avait diminu\u00e9 de 6,6% en 2020, le secteur montre aujourd'hui les signes d'une forte reprise, la consommation ayant augment\u00e9 de 5% au cours de l'ann\u00e9e \u00e9coul\u00e9e dans les pays repr\u00e9sent\u00e9s au sein de la Conf\u00e9d\u00e9ration europ\u00e9enne des industries papeti\u00e8res. R\u00e9pondant \u00e0 une demande renouvel\u00e9e des clients europ\u00e9ens et mondiaux, la production a rebondi de 5,8%. Les exportations en dehors des pays du C\u00e9pi, qui avaient diminu\u00e9 de 8,4% en 2020, ont retrouv\u00e9 leur niveau de 2019, gr\u00e2ce \u00e0 une forte augmentation des ventes sur les march\u00e9s nord et sud-am\u00e9ricains.<\/p>\n

Au-del\u00e0 des effets du retour en force du moteur \u00e9conomique mondial, d'autres facteurs entrent en jeu. Le Covid-19 a provoqu\u00e9 un essor spectaculaire des achats en ligne, ce qui a \u00e9t\u00e9 une aubaine pour les producteurs d'emballages en papier et en carton. On estime que la production de papier et de carton utilis\u00e9s \u00e0 cette fin a augment\u00e9 de 7,1% en 2021 par rapport \u00e0 2020, et en hausse par rapport \u00e0 une augmentation de 2,1% en 2019.<\/p>\n

\u00c0 cela s'ajoute une nouvelle demande pour que les emballages de nos produits soient plus durables, et la grande recyclabilit\u00e9 du papier et du carton a contribu\u00e9 \u00e0 la popularit\u00e9 de ces mat\u00e9riaux aupr\u00e8s des exp\u00e9diteurs et des transporteurs ax\u00e9s sur le consommateur. Divers secteurs utilisent d\u00e9sormais les emballages en papier et en carton, notamment comme solution pour la livraison de produits alimentaires ou de fournitures m\u00e9dicales et pharmaceutiques. Le papier est \u00e9galement un produit de base pour l'industrie de l'hygi\u00e8ne et, si la demande de papier \u00e0 usage sanitaire a quelque peu diminu\u00e9 en 2021, elle reste l\u00e9g\u00e8rement sup\u00e9rieure aux niveaux de consommation pr\u00e9-pand\u00e9mique.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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La production globale de \"qualit\u00e9s graphiques\", c'est-\u00e0-dire de papier utilis\u00e9 pour l'impression, le dessin et l'\u00e9criture, a enregistr\u00e9 une l\u00e9g\u00e8re augmentation, confirmant la r\u00e9sistance de certains sous-secteurs au milieu d'un d\u00e9clin structurel. Toutefois, la demande de papier utilis\u00e9 pour le papier journal continue de diminuer en raison de notre d\u00e9pendance croissante \u00e0 l'\u00e9gard des \u00e9crans pour la consommation d'informations, certains producteurs devant encore s'adapter \u00e0 cette nouvelle r\u00e9alit\u00e9.<\/p>\n

Une autre s\u00e9rie de statistiques montre une tendance plus positive, et peut-\u00eatre une transformation encore plus profonde. La production de papier d'emballage, utilis\u00e9 pour la production de sacs en papier, a augment\u00e9 de 11,7%, profitant de l'\u00e9limination progressive des emballages en plastique soutenue par l'UE. La production de papier pour des utilisations innovantes, principalement \u00e0 des fins industrielles, a augment\u00e9 de pas moins de 9,6%.<\/p>\n

Ces chiffres, qui concernent \u00e0 la fois les produits traditionnels et les produits plus innovants issus des bioraffineries, mettent en \u00e9vidence ce que le secteur appelle \"l'effet de substitution\". Le papier et les autres produits issus de la for\u00eat sont appel\u00e9s \u00e0 remplacer progressivement, dans une certaine mesure, divers mat\u00e9riaux et produits chimiques moins durables. L'industrie de la p\u00e2te et du papier s'est engag\u00e9e \u00e0 soutenir cette \u00e9volution. Bien que ces produits repr\u00e9sentent encore une part marginale de la production globale, les statistiques du C\u00e9pi montrent que ces changements se produisent rapidement et s'acc\u00e9l\u00e8rent m\u00eame.<\/p>\n<\/div>\n<\/section>\n

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Vous pouvez t\u00e9l\u00e9charger le rapport statistique pr\u00e9liminaire du Cepi pour 2021 en cliquant sur l'image ci-dessus.<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Statistiques pr\u00e9liminaires pour l'ann\u00e9e \u00e9coul\u00e9e, publi\u00e9es par l'\u00e9quipe statistique interne de la Cepi, la Conf\u00e9d\u00e9ration europ\u00e9enne des industries papeti\u00e8res.<\/p>","protected":false},"author":1286,"featured_media":275245,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,247,52],"tags":[],"class_list":["post-275072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-members-news","category-sustainability"],"yoast_head":"\n'From news media to e-commerce & hygiene, we are changing how we consume paper & board.' - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/from-news-media-to-e-commerce-hygiene-we-are-changing-how-we-consume-paper-board\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'From news media to e-commerce & hygiene, we are changing how we consume paper & board.' - 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