{"id":273575,"date":"2022-01-20T08:21:27","date_gmt":"2022-01-20T08:21:27","guid":{"rendered":"https:\/\/www.procarton.com\/?p=273575"},"modified":"2022-01-23T19:00:06","modified_gmt":"2022-01-23T19:00:06","slug":"streamline-green-claims-but-allow-for-customised-solutions","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/streamline-green-claims-but-allow-for-customised-solutions\/","title":{"rendered":"Rationaliser les r\u00e9clamations vertes, mais permettre des solutions personnalis\u00e9es"},"content":{"rendered":"<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p>Justifier les all\u00e9gations \u00e9cologiques<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h1>Rationaliser les r\u00e9clamations vertes, mais permettre des solutions personnalis\u00e9es<span class=\"Apple-converted-space\">\u00a0<\/span><\/h1>\n<\/div>\n<\/section>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p>Fibre Packaging Europe accueille favorablement le futur r\u00e8glement de la Commission sur la justification des all\u00e9gations vertes comme un outil important vers une \u00e9conomie climatiquement neutre, efficace en termes de ressources et circulaire.<\/p>\n<p>Aujourd'hui, on assiste \u00e0 une prolif\u00e9ration des m\u00e9thodes de mesure de la performance environnementale des produits et des labels destin\u00e9s \u00e0 communiquer cette performance aux consommateurs. Si les labels ont \u00e9t\u00e9 initialement con\u00e7us pour simplifier la communication, leur prolif\u00e9ration et leur mauvaise utilisation ont en fait accru la confusion parmi les consommateurs et diminu\u00e9 leur confiance.<\/p>\n<p>Si elle est con\u00e7ue de mani\u00e8re appropri\u00e9e, la l\u00e9gislation relative \u00e0 la justification des all\u00e9gations \u00e9cologiques pourrait garantir que chaque fois que de telles d\u00e9clarations sont faites, elles sont dignes de confiance et \u00e9tay\u00e9es par des preuves scientifiques. Une telle initiative serait un pas dans la bonne direction, \u00e0 condition que la comptabilisation des externalit\u00e9s li\u00e9es aux produits et de leur impact sur l'environnement repose sur des m\u00e9thodes fiables et v\u00e9rifiables et sur des donn\u00e9es solides.<\/p>\n<p>La proposition l\u00e9gislative sur la justification des all\u00e9gations vertes devrait reconna\u00eetre et am\u00e9liorer les performances des pionniers, et reconna\u00eetre le r\u00f4le crucial qu'ils jouent dans la r\u00e9duction des \u00e9missions. Les emballages \u00e0 base de fibres contribuent activement \u00e0 la transition \u00e9cologique en offrant une alternative viable et durable aux solutions d'emballage d'origine fossile.<\/p>\n<p>Fibre Packaging Europe sugg\u00e8re d'inclure les consid\u00e9rations suivantes dans la prochaine proposition l\u00e9gislative sur la justification des all\u00e9gations \u00e9cologiques :<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div>\n<\/section>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<ol>\n<li>Garantir des conditions de concurrence \u00e9quitables entre les produits fabriqu\u00e9s dans l'UE et les produits import\u00e9s.<\/li>\n<li>Adopter un cadre volontaire bas\u00e9 sur des m\u00e9thodes existantes reconnues ou normalis\u00e9es pour cr\u00e9er une situation gagnant-gagnant.<\/li>\n<li>Am\u00e9liorer la m\u00e9thode de l'empreinte environnementale des produits (PEF) avant de la g\u00e9n\u00e9raliser.<\/li>\n<li>Utiliser les structures nationales existantes pour v\u00e9rifier les all\u00e9gations \u00e9cologiques<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div>\n<\/section>\n<div  class='avia-icon-list-container   avia-builder-el-3  el_after_av_textblock  el_before_av_textblock'>\n<ul class='avia-icon-list avia-icon-list-left av-iconlist-big avia_animate_when_almost_visible avia-iconlist-animate'>\n<li>\n<div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div>\n<article class=\"article-icon-entry\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='iconlist_content_wrap'>\n<header class=\"entry-content-header\">\n<h4 class='av_iconlist_title iconlist_title'  itemprop=\"headline\"  >Garantir des conditions de concurrence \u00e9quitables entre les produits fabriqu\u00e9s dans l'UE et les produits import\u00e9s.<\/h4>\n<\/header>\n<div class='iconlist_content'  itemprop=\"text\"  >\n<p>Dans une \u00e9conomie ouverte et fond\u00e9e sur le march\u00e9, les emballages \u00e0 base de fibres produits en Europe sont en concurrence avec des produits import\u00e9s d'autres parties du monde. Pour \u00eatre efficace dans la conduite d'un r\u00e9el changement et pour garantir des conditions de concurrence \u00e9quitables, il est donc important que les exigences visant \u00e0 justifier les all\u00e9gations vertes pour les produits europ\u00e9ens s'appliquent \u00e9galement aux produits import\u00e9s.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<footer class=\"entry-footer\"><\/footer>\n<\/article>\n<div class='iconlist-timeline'><\/div>\n<\/li>\n<li>\n<div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div>\n<article class=\"article-icon-entry\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='iconlist_content_wrap'>\n<header class=\"entry-content-header\">\n<h4 class='av_iconlist_title iconlist_title'  itemprop=\"headline\"  >Adopter un cadre volontaire bas\u00e9 sur des m\u00e9thodes existantes reconnues ou normalis\u00e9es pour cr\u00e9er une situation gagnant-gagnant.<\/h4>\n<\/header>\n<div class='iconlist_content'  itemprop=\"text\"  >\n<p>Nous croyons fermement que la Commission europ\u00e9enne devrait \u00e9tablir un cadre politique volontaire dans lequel les consommateurs pourraient se fier aux all\u00e9gations vertes bas\u00e9es sur des m\u00e9thodes existantes qui sont normalis\u00e9es, largement reconnues et adapt\u00e9es aux diff\u00e9rents produits et mat\u00e9riaux. Ces m\u00e9thodes existantes comprennent par exemple le label \u00e9cologique de l'UE, les d\u00e9clarations environnementales de produits (EPD) et les normes ISO. L'utilisation du produit<span class=\"Apple-converted-space\">\u00a0<\/span>La m\u00e9thode de l'empreinte environnementale (PEF) pourrait \u00eatre recommand\u00e9e pour les cat\u00e9gories de produits qui disposent d'un cas pilote et qui pourraient appliquer la m\u00e9thodologie telle quelle.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Les d\u00e9cideurs politiques peuvent cr\u00e9er une situation gagnant-gagnant en tirant parti des m\u00e9thodes d\u00e9j\u00e0 utilis\u00e9es par les entreprises, les instituts de recherche et d'autres, augmentant ainsi la confiance des consommateurs dans la cr\u00e9dibilit\u00e9 des all\u00e9gations \u00e9cologiques tout en permettant aux entreprises de s'appuyer sur des m\u00e9thodes existantes et v\u00e9rifi\u00e9es. Une telle approche permettrait d'acc\u00e9l\u00e9rer la mise en conformit\u00e9 et de r\u00e9duire les co\u00fbts.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<footer class=\"entry-footer\"><\/footer>\n<\/article>\n<div class='iconlist-timeline'><\/div>\n<\/li>\n<li>\n<div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div>\n<article class=\"article-icon-entry\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='iconlist_content_wrap'>\n<header class=\"entry-content-header\">\n<h4 class='av_iconlist_title iconlist_title'  itemprop=\"headline\"  >Am\u00e9liorer la m\u00e9thode de l'empreinte environnementale des produits avant de la g\u00e9n\u00e9raliser<\/h4>\n<\/header>\n<div class='iconlist_content'  itemprop=\"text\"  >\n<p>La Commission europ\u00e9enne a lanc\u00e9 l'empreinte environnementale des produits (PEF)1 comme moyen commun de mesurer la performance environnementale des produits sur la base de l'\u00e9valuation de leur cycle de vie. En juillet 2020, un outil PEF PME a \u00e9t\u00e9 lanc\u00e9 par la Conf\u00e9d\u00e9ration des industries papeti\u00e8res europ\u00e9ennes (Cepi) afin de garantir que m\u00eame les petites et moyennes entreprises puissent r\u00e9aliser de mani\u00e8re ind\u00e9pendante une analyse conforme au PEF. L'outil PEF PME est enti\u00e8rement bas\u00e9 sur les r\u00e8gles de cat\u00e9gorie PEF pour les produits de papier interm\u00e9diaire (PEFCR), qui sont les plus compl\u00e8tes des r\u00e8gles de cat\u00e9gorie PEF existantes, car elles couvrent les seize impacts environnementaux inclus dans la m\u00e9thodologie de l'UE. Les produits interm\u00e9diaires en papier sont utilis\u00e9s, par exemple, dans la fabrication d'emballages \u00e0 base de fibres.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Bien que les d\u00e9veloppements PEF aient servi de base \u00e0 l'outil PME de la CEPI, plusieurs aspects de la m\u00e9thodologie PEF doivent encore \u00eatre am\u00e9lior\u00e9s avant que son utilisation puisse \u00eatre g\u00e9n\u00e9ralis\u00e9e :<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>- Il est n\u00e9cessaire de poursuivre le d\u00e9veloppement de la m\u00e9thodologie d'impact sur l'utilisation des terres afin de refl\u00e9ter correctement la gestion durable des for\u00eats. Par exemple, alors que les lois nationales exigent que les propri\u00e9taires forestiers replantent apr\u00e8s la r\u00e9colte, l'outil assimile la gestion foresti\u00e8re \u00e0 une autre utilisation des terres, comme l'exploitation mini\u00e8re, qui cr\u00e9e un changement permanent d'utilisation des terres.<\/p>\n<p>- La m\u00e9thodologie PEF a \u00e9t\u00e9 d\u00e9velopp\u00e9e pour surmonter la prolif\u00e9ration des m\u00e9thodes existantes et permettre l'\u00e9valuation objective de la performance environnementale des produits et services. Bien que la m\u00e9thodologie soit disponible, les PEFCR ne couvrent actuellement qu'un nombre limit\u00e9 de produits et de cha\u00eenes de valeur sp\u00e9cifiques, excluant une grande partie des produits sur le march\u00e9. Les PEFCR existants pour le papier interm\u00e9diaire ne couvrent pas les \u00e9tapes de conversion du papier en emballage. Cela signifie qu'ils ne peuvent pas \u00eatre utilis\u00e9s pour \u00e9valuer l'impact du produit d'emballage final.<\/p>\n<p>- Le processus permettant de savoir comment et quand les donn\u00e9es sont mises \u00e0 jour ou ajout\u00e9es aux n\u0153uds de donn\u00e9es PEF et aux PEFCR est clairement d\u00e9crit, mais les donn\u00e9es disponibles sont loin d'\u00eatre compl\u00e8tes. Les donn\u00e9es de plusieurs cat\u00e9gories de produits doivent \u00eatre mises \u00e0 jour et l'industrie devrait \u00eatre plus \u00e9troitement impliqu\u00e9e pour contribuer \u00e0 ces mises \u00e0 jour.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<footer class=\"entry-footer\"><\/footer>\n<\/article>\n<div class='iconlist-timeline'><\/div>\n<\/li>\n<li>\n<div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div>\n<article class=\"article-icon-entry\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='iconlist_content_wrap'>\n<header class=\"entry-content-header\">\n<h4 class='av_iconlist_title iconlist_title'  itemprop=\"headline\"  >Utiliser les structures nationales existantes pour v\u00e9rifier les all\u00e9gations \u00e9cologiques<\/h4>\n<\/header>\n<div class='iconlist_content'  itemprop=\"text\"  >\n<p>Dans le cadre volontaire, qui devrait \u00eatre bas\u00e9 sur un syst\u00e8me de v\u00e9rification simplifi\u00e9, les autorit\u00e9s nationales existantes ayant les comp\u00e9tences requises pourraient v\u00e9rifier les all\u00e9gations vertes.<\/p>\n<p>Le droit de communiquer les all\u00e9gations \u00e9cologiques ainsi que les donn\u00e9es sous-jacentes de l'analyse du cycle de vie doit revenir uniquement au producteur du produit ou du mat\u00e9riau en question, et non \u00e0 une structure qui aurait jou\u00e9 un r\u00f4le dans sa v\u00e9rification ou sa certification.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<footer class=\"entry-footer\"><\/footer>\n<\/article>\n<div class='iconlist-timeline'><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p>Fibre Packaging Europe se r\u00e9jouit de travailler avec les d\u00e9cideurs politiques pour s'assurer que les pr\u00e9occupations des parties prenantes et les preuves scientifiques sont prises en consid\u00e9ration avant la publication de la proposition l\u00e9gislative. Nous restons disponibles pour fournir des informations, une expertise et des donn\u00e9es suppl\u00e9mentaires, et nous appr\u00e9cierions l'opportunit\u00e9 de poursuivre le dialogue avec les d\u00e9cideurs politiques sur ce sujet crucial.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div>\n<\/section>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-5  el_after_av_textblock  el_before_av_hr' ><a href='https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/Fibre-Packaging-Europe-Substantiating-Green-Claims-Position-Paper.pdf'  class='avia-button  avia-color-theme-color   avia-icon_select-yes-left-icon avia-size-small avia-position-center'   ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue850' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >T\u00e9l\u00e9charger le document de position en PDF<\/span><\/a><\/div>\n<div   class='hr hr-default   avia-builder-el-6  el_after_av_button  el_before_av_textblock'><span class='hr-inner' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p><strong>\u00c0 propos de Fibre Packaging Europe<\/strong><\/p>\n<p>Fibre Packaging Europe est une coalition informelle de sept associations professionnelles repr\u00e9sentant les industries impliqu\u00e9es dans la sylviculture, la p\u00e2te \u00e0 papier, le papier, le carton et la production et le recyclage de carton de toute l'Europe. Notre mission commune est de fournir des solutions d'emballage \u00e0 base de fibres renouvelables, circulaires et durables aux citoyens europ\u00e9ens afin d'atteindre les objectifs du Green Deal europ\u00e9en. Ensemble, nous repr\u00e9sentons environ 1500 entreprises et plus de 2200 usines de fabrication, nous employons plus de 365.000 personnes \u00e0 travers l'Europe et notre chiffre d'affaires annuel est d'environ 120 milliards d'euros.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div>\n<\/section>\n<div  class='avia-image-container  av-styling-    avia-builder-el-8  el_after_av_textblock  avia-builder-el-last  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"1030\" height=\"191\" class='wp-image-273580 avia-img-lazy-loading-not-273580 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2022-01-20-um-09.13.49-1030x191.png\" alt='' title='Fibre Packaging Europe_logos nouveau'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2022-01-20-um-09.13.49-1030x191.png 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2022-01-20-um-09.13.49-300x56.png 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2022-01-20-um-09.13.49-768x142.png 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2022-01-20-um-09.13.49-1536x284.png 1536w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2022-01-20-um-09.13.49-2048x379.png 2048w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2022-01-20-um-09.13.49-18x3.png 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2022-01-20-um-09.13.49-1500x278.png 1500w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2022-01-20-um-09.13.49-705x131.png 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Fibre Packaging Europe accueille favorablement le futur r\u00e8glement de la Commission sur la justification des all\u00e9gations \u00e9cologiques.<\/p>","protected":false},"author":868,"featured_media":273677,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[241,52],"tags":[],"class_list":["post-273575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legislation","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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