{"id":243305,"date":"2020-07-27T00:00:00","date_gmt":"2020-07-26T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/2020-awards-superb-response\/"},"modified":"2021-11-05T17:42:13","modified_gmt":"2021-11-05T17:42:13","slug":"2020-awards-superb-response","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/2020-awards-superb-response\/","title":{"rendered":"Awards 2020 - Superbe r\u00e9ponse !"},"content":{"rendered":"

En cette ann\u00e9e plut\u00f4t extraordinaire, l'industrie du cartonnages et de carton a \u00e9t\u00e9 plus occup\u00e9e que jamais. En tant que fournisseur essentiel d'emballages pour l'approvisionnement en biens de consommation courante, et avec des employ\u00e9s de bureau largement confin\u00e9s \u00e0 leur domicile, ils ont eu fort \u00e0 faire.<\/strong><\/p>\n

N\u00e9anmoins, la participation au concours European Carton Excellence Award et aux deux concours \u00e9tudiants de Pro Carton a \u00e9t\u00e9 \u00e9lev\u00e9e et encourageante. Les chefs d'entreprise, les concepteurs, les sp\u00e9cialistes du marketing et les m\u00e9dias savent combien il est important de stimuler l'innovation, surtout aujourd'hui. L'importance qu'ils accordent \u00e0 cette question se refl\u00e8te dans le nombre de candidatures re\u00e7ues cette ann\u00e9e.<\/p>\n

Pro Carton s'est rapidement adapt\u00e9 \u00e0 la nouvelle situation en mars. La premi\u00e8re phase du processus de soumission pour le concours europ\u00e9en Carton Excellence Award \u00e9tait enti\u00e8rement num\u00e9rique. Les concours Pro Carton Young Designers Award et Pro Carton Student Video Award ont \u00e9t\u00e9 adapt\u00e9s aux nouvelles formes d'enseignement num\u00e9rique \u00e0 distance et les d\u00e9lais ont \u00e9t\u00e9 prolong\u00e9s afin d'accorder un peu plus de temps \u00e0 tous les participants potentiels.<\/p>\n

European Carton Excellence Award<\/strong><\/a><\/p>\n

Plus que jamais, les entr\u00e9es de l'European Carton Excellence Award semblaient se concentrer sur la durabilit\u00e9. Entre-temps, il est devenu courant que les nouveaux d\u00e9veloppements dans le secteur du carton d\u00e9passent en permanence les limites pr\u00e9c\u00e9dentes. Le d\u00e9sir d'emballages recyclables et renouvelables ne cesse de cro\u00eetre.<\/p>\n

\"Les candidatures \u00e9taient excellentes, parfaitement pens\u00e9es et r\u00e9pondant brillamment aux besoins des consommateurs\", a rapport\u00e9 Satkar Gidda, pr\u00e9sident du jury. Comme pr\u00e9vu, le nombre de candidatures dans la cat\u00e9gorie \"Sauver la plan\u00e8te\" a augment\u00e9 de mani\u00e8re significative, les consommateurs \u00e9tant de plus en plus sensibilis\u00e9s aux questions de durabilit\u00e9.<\/em><\/p>\n

Le d\u00e9fi num\u00e9rique pour le travail du jury a \u00e9t\u00e9 ma\u00eetris\u00e9 sans aucun probl\u00e8me. Apr\u00e8s la phase num\u00e9rique initiale, tous les jur\u00e9s ont re\u00e7u des \u00e9chantillons physiques des packs pr\u00e9s\u00e9lectionn\u00e9s afin qu'ils puissent tenir les packs r\u00e9els dans leurs mains pour l'\u00e9valuation finale et la prise de d\u00e9cision, de sorte que la qualit\u00e9 du jugement a de nouveau \u00e9t\u00e9 conforme aux normes les plus \u00e9lev\u00e9es cette ann\u00e9e.<\/p>\n

Pro Carton Young Designers Award<\/a> <\/strong><\/p>\n

L'attrait de notre Award pour les \u00e9tudiants designers ne cesse de cro\u00eetre. Le nombre record d'inscriptions de l'ann\u00e9e pr\u00e9c\u00e9dente a encore \u00e9t\u00e9 d\u00e9pass\u00e9 de pr\u00e8s de 100 inscriptions - pour atteindre plus de 550 ! Ainsi, le #pcyda20 s'est \u00e0 nouveau impos\u00e9 comme le concours europ\u00e9en le plus important pour la conception d'emballages.<\/p>\n

Il est particuli\u00e8rement r\u00e9jouissant que le nombre d'universit\u00e9s et d'\u00e9coles de design participantes ait \u00e9galement augment\u00e9 de mani\u00e8re significative, passant de 70 \u00e0 85 ! Le partenariat europ\u00e9en de longue date avec les \u00e9tablissements d'enseignement s'est av\u00e9r\u00e9 exceptionnel. Si elles le souhaitent, Pro Carton leur fournit non seulement des conseils et un soutien, mais aussi des cartons gratuits pour leurs cr\u00e9ations.<\/p>\n

Le #pcyda20 est devenu le moment de v\u00e9rit\u00e9 pour de nombreux designers en herbe. L'enthousiasme des \u00e9tudiants et les nombreuses soumissions de qualit\u00e9 ont une fois de plus rendu la d\u00e9cision du jury particuli\u00e8rement difficile.<\/p>\n

Outre les cinq prestigieux prix europ\u00e9ens, le jury a \u00e9galement \u00e9t\u00e9 invit\u00e9 \u00e0 s\u00e9lectionner les laur\u00e9ats de dix prix nationaux : L'Autriche, la Belgique, la France, l'Allemagne, l'Italie, l'Espagne et le Royaume-Uni ont \u00e9t\u00e9 rejoints cette ann\u00e9e par les Pays-Bas, la Roumanie et la Turquie.<\/p>\n

Pro Carton Student Video Award<\/strong><\/a><\/p>\n

Une nouveaut\u00e9 cette ann\u00e9e : le Pro Carton Student Video Award, qui reconna\u00eet l'importance des images en mouvement dans la communication de nos jours. Pro Carton a demand\u00e9 \u00e0 des \u00e9tudiants en cin\u00e9ma et en marketing de toute l'Europe d'appliquer leur cr\u00e9ativit\u00e9 \u00e0 un emballage durable.<\/p>\n

Les vid\u00e9os devaient pr\u00e9senter un ou plusieurs des avantages du carton et des cartons d'une mani\u00e8re int\u00e9ressante et informative. Les \u00e9l\u00e8ves pouvaient participer en \u00e9quipe de 4 personnes maximum ou individuellement. Bien que ce travail d'\u00e9quipe ait \u00e9t\u00e9 particuli\u00e8rement difficile face \u00e0 la pand\u00e9mie, le succ\u00e8s de ce nouveau prix a \u00e9t\u00e9 plus que convaincant. Des candidatures ont \u00e9t\u00e9 re\u00e7ues de 13 pays d'Europe et de nombreuses universit\u00e9s se sont engag\u00e9es \u00e0 participer au retour \u00e0 la normale l'ann\u00e9e prochaine.<\/p>\n

Participez au vote !<\/strong><\/p>\n

Les listes des finalistes du prix de European Carton Excellence Award et du prix #pcyda20 seront publi\u00e9es sur le site Web au d\u00e9but du mois d'ao\u00fbt et feront \u00e9galement l'objet d'une promotion sur nos plateformes de m\u00e9dias sociaux ! Les meilleurs concepts seront ensuite d\u00e9partag\u00e9s en ligne lors d'un vote public, qui s'adressera aussi bien aux professionnels du secteur qu'aux consommateurs.<\/p>\n

Vous \u00eates cordialement invit\u00e9s \u00e0 encourager vos coll\u00e8gues et amis \u00e0 partager leurs coups de c\u0153ur et \u00e0 voter pour eux.<\/p>\n

Virtual E-vent et Awards ceremony<\/strong><\/p>\n

En raison de l'annulation du congr\u00e8s de l'ECMA, le gala Pro Carton Award a d\u00fb \u00eatre report\u00e9. Mais chaque nuage a son bon c\u00f4t\u00e9 puisque le 2020 Carton E-vent & Awards, qui se d\u00e9roulera en ligne le 7 octobre 2020, sera ouvert \u00e0 un public beaucoup plus large - en fait, \u00e0 toute personne int\u00e9ress\u00e9e par le design et l'emballage !<\/p>\n

Rendez-vous le 7 octobre !<\/em><\/p>","protected":false},"excerpt":{"rendered":"

En cette ann\u00e9e plut\u00f4t extraordinaire, l'industrie du cartonnages et de carton a \u00e9t\u00e9 plus occup\u00e9e que jamais. 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