{"id":242692,"date":"2019-10-16T00:00:00","date_gmt":"2019-10-15T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/museum-of-brands-to-celebrate-the-best-of-cartonboard-packaging-in-new-exhibition-save-the-planet\/"},"modified":"2021-11-05T18:04:01","modified_gmt":"2021-11-05T18:04:01","slug":"museum-of-brands-to-celebrate-the-best-of-cartonboard-packaging-in-new-exhibition-save-the-planet","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/museum-of-brands-to-celebrate-the-best-of-cartonboard-packaging-in-new-exhibition-save-the-planet\/","title":{"rendered":"Le Museum of Brands c\u00e9l\u00e8bre le meilleur de l'emballage en carton dans une nouvelle exposition : Sauvons la plan\u00e8te"},"content":{"rendered":"<p>16.10.2019<\/p>\n<p><em>Le nouveau partenariat de Pro Carton avec l'organisation caritative vise \u00e0 promouvoir la durabilit\u00e9 du carton aupr\u00e8s des visiteurs du mus\u00e9e.<\/em><\/p>\n<p>Le site <a href=\"https:\/\/www.museumofbrands.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.museumofbrands.com\/&amp;source=gmail&amp;ust=1571351763869000&amp;usg=AFQjCNGuk1y7flYNGbJwD7bY9eXcFZopdw\">Mus\u00e9e des Marques<\/a> \u00e0 Notting Hill, \u00e0 Londres, accueillera une nouvelle exposition \u00e0 partir du 14 octobre 2019, en partenariat avec Pro Carton, l'Association europ\u00e9enne des fabricants de cartons et cartonnages, pour c\u00e9l\u00e9brer les emballages \u00e9cologiques \u00e0 base de carton.<\/p>\n<p>Les contributions au concours \"Save the Planet\" de l'European Carton Excellence Awards de cette ann\u00e9e seront expos\u00e9es pendant trois mois afin de mettre en valeur le meilleur du carton recyclable, renouvelable et biod\u00e9gradable. L'exposition comprend le gagnant de cette ann\u00e9e, le BalloonGrip de Van Genechten, fabriqu\u00e9 \u00e0 partir de carton Stora Enso. Les juges ont d\u00e9clar\u00e9 que ce produit constitue un remplacement ing\u00e9nieux, recyclable et biod\u00e9gradable des porte-ballons en plastique, permettant de nouer les ballons de mani\u00e8re \u00e0 ce que l'air ne s'\u00e9chappe pas et que le ballon soit bien maintenu.<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-216779 size-procarton-mailer_fullwidth alignnone\" src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/Museum-of-Brands-scaled.jpg\" alt=\"\" width=\"552\" height=\"649\" \/><\/em><\/p>\n<p style=\"text-align: left;\"><sub><em>Sauvez la plan\u00e8te - L'exposition de Pro Carton est au Mus\u00e9e des Marques. <\/em><\/sub><sub><em>\u00e0 partir de maintenant jusqu'\u00e0 la fin du mois de janvier 2020<\/em><\/sub><\/p>\n<p>&nbsp;<\/p>\n<p>Explorant la mani\u00e8re dont les marques fa\u00e7onnent le monde, le Mus\u00e9e des Marques abrite plus de 12 000 emballages, affiches et produits originaux de marques embl\u00e9matiques de renomm\u00e9e internationale, de l'\u00e8re victorienne \u00e0 nos jours. Plus de 30 projets \"Sauvez la plan\u00e8te\" seront expos\u00e9s dans leur propre vitrine, ainsi que des informations expliquant pourquoi le carton \u00e0 base de papier est l'avenir de l'emballage si les fabricants, les concepteurs et les sp\u00e9cialistes du marketing veulent construire une \u00e9conomie v\u00e9ritablement circulaire.<\/p>\n<p>Karin Kihlberg, directrice ex\u00e9cutive du Mus\u00e9e des Marques, a d\u00e9clar\u00e9 : \"Nous sommes ravis de nous associer \u00e0 Pro Carton pour transmettre le message de l'emballage durable \u00e0 nos visiteurs de mani\u00e8re visuelle. La plupart des gens savent que le carton est recyclable, mais le fait qu'il soit totalement renouvelable et fabriqu\u00e9 \u00e0 partir de for\u00eats europ\u00e9ennes qui augmentent chaque ann\u00e9e d'une superficie \u00e9quivalente \u00e0 plus de deux fois la taille de Londres montre \u00e0 quel point le carton est bon pour la plan\u00e8te. L'emballage est un \u00e9l\u00e9ment essentiel de l'image et de la r\u00e9putation d'une marque, et ces cr\u00e9ations prouvent \u00e9galement \u00e0 quel point les cartons peuvent \u00eatre polyvalents et innovants pour transmettre ce message. J'ai h\u00e2te que nos visiteurs en apprennent davantage !\"<\/p>\n<p>Tony Hitchin, directeur g\u00e9n\u00e9ral de Pro Carton, a ajout\u00e9 : \"Le Mus\u00e9e des marques regorge de concepts d'emballage qui ont travers\u00e9 les ann\u00e9es. C'est donc formidable de voir les laur\u00e9ats du prix \"Save the Planet\" de cette ann\u00e9e \u00e0 leurs c\u00f4t\u00e9s pour montrer \u00e0 quoi ressemble l'avenir de l'emballage et encourager les visiteurs \u00e0 faire des choix respectueux de l'environnement\".<\/p>\n<p><a href=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2019\/10\/BalloonGrip-1.tif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-216787\" src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2019\/10\/BalloonGrip-1.tif\" alt=\"\" width=\"1\" height=\"1\" \/><\/a><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-216795 size-procarton-mailer_fullwidth\" src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/ballonGrip.png\" alt=\"\" width=\"552\" height=\"368\" \/><\/p>\n<p><sub><em>BalloonGrip - le laur\u00e9at du prix \"Save The Planet\" 2019\u00a0<\/em><\/sub><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-216771 size-procarton-mailer_fullwidth alignnone\" src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/Cuckoo-Ice-Cream.jpg\" alt=\"\" width=\"552\" height=\"368\" \/><\/p>\n<p style=\"text-align: left;\"><sub><em>Cuckoo Ice Cream - laur\u00e9at du prix du mat\u00e9riau innovant 2019<\/em><\/sub><\/p>\n<p>&nbsp;<\/p>\n<p>L'exposition est ouverte jusqu'\u00e0 la fin du mois de janvier 2020.  Pour visiter l'exposition, cliquez ici pour obtenir des billets : <a href=\"https:\/\/museum-of-brands.myshopify.com\/collections\/tickets\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/museum-of-brands.myshopify.com\/collections\/tickets&amp;source=gmail&amp;ust=1571351763869000&amp;usg=AFQjCNHfSmzZKjfwSqVwdaVDS3A1m3gRWg\">https:\/\/museum-of-brands.<wbr \/>myshopify.com\/collections\/<wbr \/>billets<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Le Museum of Brands de Notting Hill, \u00e0 Londres, accueillera une nouvelle exposition \u00e0 partir du 14 octobre 2019, en partenariat avec Pro Carton, l'Association europ\u00e9enne des fabricants de cartons et cartonnages, pour c\u00e9l\u00e9brer les emballages \u00e9cologiques \u00e0 base de carton.<\/p>","protected":false},"author":1,"featured_media":242693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,77,242],"tags":[],"class_list":["post-242692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-national-activities","category-procarton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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