{"id":242525,"date":"2019-04-15T00:00:00","date_gmt":"2019-04-14T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/9-in-10-brits-prefer-easter-eggs-to-be-packaged-in-cartonboard\/"},"modified":"2021-11-05T18:07:14","modified_gmt":"2021-11-05T18:07:14","slug":"9-in-10-brits-prefer-easter-eggs-to-be-packaged-in-cartonboard","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/9-in-10-brits-prefer-easter-eggs-to-be-packaged-in-cartonboard\/","title":{"rendered":"9 Britanniques sur 10 pr\u00e9f\u00e8rent que les \u0153ufs de P\u00e2ques soient emball\u00e9s dans du carton."},"content":{"rendered":"

Le dimanche de P\u00e2ques (21 avril) approchant \u00e0 grands pas, il a \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9 que 91% des adultes britanniques pr\u00e9f\u00e9reraient acheter un \u0153uf de P\u00e2ques emball\u00e9 principalement dans du carton plut\u00f4t que dans du plastique.<\/strong><\/p>\n

<\/a><\/p>\n

Selon une nouvelle enqu\u00eate men\u00e9e par Censuswide aupr\u00e8s de 2 030 consommateurs britanniques, plus de 6 personnes sur 10 (61%) se disent pr\u00eates \u00e0 payer plus cher pour des \u0153ufs de P\u00e2ques dont l'emballage est plus respectueux de l'environnement, et pr\u00e8s des trois quarts (76%) des mill\u00e9niaux (personnes \u00e2g\u00e9es de 19 \u00e0 29 ans) sont pr\u00eats \u00e0 payer plus cher.<\/p>\n

<\/a><\/p>\n

45% des consommateurs britanniques pensent que l'emballage des \u0153ufs de P\u00e2ques est devenu plus respectueux de l'environnement au cours des derni\u00e8res ann\u00e9es et seulement 6% pensent qu'il l'est moins aujourd'hui, ce qui refl\u00e8te la r\u00e9alit\u00e9 des changements positifs que les propri\u00e9taires de marques ont apport\u00e9s \u00e0 leurs emballages de P\u00e2ques au fil des ans.<\/p>\n

<\/a><\/p>\n

 <\/p>\n

Influences croissantes<\/strong>
\nLes pr\u00e9occupations environnementales se sont consid\u00e9rablement accrues ces derniers temps, et les nouvelles publicit\u00e9s du Wildlife Trust, qui mettent en sc\u00e8ne des c\u00e9l\u00e9brit\u00e9s de premier plan comme David Attenborough, Stephen Fry et Catherine Tate, ont une fois de plus attir\u00e9 l'attention sur l'impact des d\u00e9chets non recyclables mis en d\u00e9charge.<\/p>\n

Les m\u00e9dias jouent manifestement un r\u00f4le important dans l'influence exerc\u00e9e sur les consommateurs. L'enqu\u00eate a r\u00e9v\u00e9l\u00e9 que, parmi ceux qui ont exprim\u00e9 une opinion, plus de la moiti\u00e9 (55%) ont d\u00e9clar\u00e9 que le d\u00e9bat sur les emballages en plastique avait influenc\u00e9 leur choix d'\u0153ufs de P\u00e2ques, les moins de 40 ans \u00e9tant le groupe d'\u00e2ge le plus susceptible d'\u00eatre affect\u00e9 (62%).<\/p>\n

<\/a><\/p>\n

Tony Hitchin, directeur g\u00e9n\u00e9ral de Pro Carton, l'association europ\u00e9enne des fabricants de cartons et cartonnages, a comment\u00e9 : \"Ces r\u00e9sultats montrent \u00e0 quel point le mat\u00e9riau d'emballage peut \u00eatre important pour aider les consommateurs \u00e0 prendre leur d\u00e9cision d'achat. Les consommateurs savent que les emballages en carton sont renouvelables, recyclables et biod\u00e9gradables et les pr\u00e9f\u00e8rent nettement aux alternatives moins durables.<\/p>\n

\"L'opinion du grand public britannique concernant les \u0153ufs de P\u00e2ques refl\u00e8te ce que nous avons constat\u00e9 pr\u00e9c\u00e9demment, \u00e0 savoir que les consommateurs veulent des emballages plus respectueux de l'environnement et que nombre d'entre eux sont pr\u00eats \u00e0 payer davantage pour cela.\"<\/p>\n

 <\/p>\n

Fin<\/p>\n

 <\/p>\n

Vous trouverez des images en haute r\u00e9solution sur le site : https:\/\/www.flickr.com\/photos\/procarton\/albums\/72157707745294885<\/a><\/p>\n

Pour plus d'informations sur les avantages du carton et du carton plat, consultez le site suivant www.procarton.com<\/a> ou rejoignez la discussion sur les m\u00e9dias sociaux :
\nSuivez Pro Carton sur Twitter : www.twitter.com\/pro_carton<\/a><\/p>\n

Aimez la page Facebook de Pro Carton : www.facebook.com\/procartoneurope\/<\/a><\/p>\n

Participez \u00e0 la discussion sur LinkedIn : https:\/\/uk.linkedin.com\/company\/pro-carton<\/a><\/p>\n

Visitez le tableau Pinterest de Pro Carton : www.pinterest.co.uk\/procarton\/<\/a><\/p>\n

\u00a0<\/strong><\/p>\n

Notes aux r\u00e9dacteurs :<\/strong><\/p>\n

Pour de plus amples informations, veuillez contacter le service de presse de Pro Carton au +44 (0) 20 7240 2444 ou \u00e0 l'adresse suivante procarton@stormcom.co.uk<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Le dimanche de P\u00e2ques (21 avril) approchant \u00e0 grands pas, il a \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9 que 91% des adultes britanniques pr\u00e9f\u00e9reraient acheter un \u0153uf de P\u00e2ques emball\u00e9 principalement dans du carton plut\u00f4t que dans du plastique.<\/p>","protected":false},"author":1,"featured_media":242530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-242525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets"],"yoast_head":"\n9 in 10 Brits prefer Easter eggs to be packaged in cartonboard - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/9-in-10-brits-prefer-easter-eggs-to-be-packaged-in-cartonboard\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 in 10 Brits prefer Easter eggs to be packaged in cartonboard - 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