{"id":242484,"date":"2019-03-05T00:00:00","date_gmt":"2019-03-05T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/double-top-interview-with-marie-falk\/"},"modified":"2021-11-05T18:07:56","modified_gmt":"2021-11-05T18:07:56","slug":"double-top-interview-with-marie-falk","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/double-top-interview-with-marie-falk\/","title":{"rendered":"Double Top - Entretien avec Marie Falk"},"content":{"rendered":"<p><strong>La designer su\u00e9doise Marie Falk est la premi\u00e8re personne \u00e0 avoir remport\u00e9 deux fois le concours Pro Carton Young Designer Awards. Sa solution d'emballage innovante Save the Trip faisait suite \u00e0 sa participation gagnante au concours annuel de 2017. <\/strong><\/p>\n<p>Statistiquement, elle avait moins de 11 chances sur 100 de gagner \u00e0 nouveau (il y avait 4 gagnants et plus de 400 participants), mais il est clair qu'elle a un r\u00e9el talent pour rep\u00e9rer les opportunit\u00e9s et les transformer en solutions pratiques pour le carton. Nous l'avons rencontr\u00e9e r\u00e9cemment pour savoir ce qu'elle fait maintenant et conna\u00eetre son exp\u00e9rience en tant que double vainqueur.<\/p>\n<p>\"Save the Trip a \u00e9t\u00e9 con\u00e7u pour amuser et nourrir les jeunes voyageurs. Le pack combine des en-cas sains avec des jeux et des mots crois\u00e9s pour rendre les longs voyages plus divertissants, et il est enti\u00e8rement fabriqu\u00e9 en carton, ce qui signifie qu'il est facile \u00e0 aplatir et \u00e0 recycler\", a d\u00e9clar\u00e9 Marie.<\/p>\n<p>\"Mon objectif \u00e9tait de repenser les emballages alimentaires pour les rendre plus amusants, agr\u00e9ables et attrayants pour les enfants. L'inspiration de mon concept vient de ma propre exp\u00e9rience. Nous sommes totalement livr\u00e9s aux stations-service ou aux magasins de proximit\u00e9 lorsque nous voyageons, et les seuls choix tendent \u00e0 \u00eatre les fast-foods, ce qui signifie que l'on se retrouve souvent avec des emballages compos\u00e9s de multiples mat\u00e9riaux, dont il faut bien se d\u00e9barrasser quelque part. C'\u00e9tait formidable de travailler avec du carton, car c'est un mat\u00e9riau tr\u00e8s polyvalent et, bien s\u00fbr, \u00e9cologique.\"<\/p>\n<p>\u00c0 propos de sa deuxi\u00e8me victoire, elle a d\u00e9clar\u00e9 : \"C'\u00e9tait irr\u00e9el ! Contrairement \u00e0 2017, o\u00f9 je faisais partie d'une \u00e9quipe qui a travaill\u00e9 sur le design gagnant, cette ann\u00e9e j'ai tout fait moi-m\u00eame - l'id\u00e9e originale, le design structurel, les graphiques, les maquettes et la documentation. Lorsque j'ai r\u00e9alis\u00e9 que j'\u00e9tais \u00e0 nouveau en finale, j'ai su que j'avais fait quelque chose de vraiment bien. J'ai pens\u00e9 que gagner \u00e0 nouveau n'\u00e9tait pas vraiment une option, j'ai simplement appr\u00e9ci\u00e9 de participer et je me suis sentie si heureuse de pouvoir revivre tout cela une fois de plus.\"<\/p>\n<p>Marie est, au moins temporairement, perdue pour l'industrie de l'emballage et travaille comme designer chez Eurostair AB, un grand fabricant scandinave d'escaliers, \u00e0 Karlstad. Eurostair con\u00e7oit et fabrique des escaliers en colima\u00e7on sur mesure, des escaliers droits et des marches, des caillebotis et des grilles, des plates-formes, des rampes modulaires et des \u00e9chelles pour la plupart des applications. Marie suit toujours de pr\u00e8s les tendances en mati\u00e8re de conception d'emballages et avait ceci \u00e0 dire \u00e0 propos du d\u00e9bat actuel sur les d\u00e9chets d'emballages et les plastiques : \"Nous avons besoin d'emballages qui soient faciles \u00e0 recycler. Cependant, alors que la plupart des gens pensent que c'est l'emballage lui-m\u00eame qui est mauvais pour l'environnement, ce dont nous avons r\u00e9ellement besoin, c'est d'un emballage qui puisse contribuer \u00e0 lutter contre le gaspillage alimentaire.\"<\/p>\n<p>Elle a ajout\u00e9 : \"Si vous regardez les emballages en g\u00e9n\u00e9ral aujourd'hui, beaucoup sont difficiles \u00e0 vider et ont un emballage ext\u00e9rieur excessif. Ils sont encombrants et souvent fabriqu\u00e9s avec des mat\u00e9riaux multiples qui compliquent le recyclage. Nous devons repenser les choses : les marques doivent envisager des emballages qui ont un objectif environnemental clair. Nous devons \u00e9galement encourager les clients \u00e0 recycler davantage et il faut que les propri\u00e9taires de marques soient plus transparents dans leur action en faveur de l'environnement.\"<\/p>\n<p>Enfin, Marie avait quelques mots de conseil pour les autres \u00e9tudiants qui ne savent pas comment participer aux prix : \"Les prix m'ont permis de nouer de nombreux contacts dans le monde de l'entreprise et ont \u00e9t\u00e9 un atout consid\u00e9rable pour mon CV. Je dois \u00e9galement remercier Pro Carton et les h\u00f4tes de mes visites - Iggesund, Graphic Packaging, Mets\u00e4 et MMP - pour leur aimable hospitalit\u00e9 et leur aper\u00e7u de leurs activit\u00e9s, c'\u00e9tait vraiment inoubliable.\"<\/p>","protected":false},"excerpt":{"rendered":"<p>La designer su\u00e9doise Marie Falk est la premi\u00e8re personne \u00e0 avoir remport\u00e9 deux fois le concours Pro Carton Young Designer Awards. Sa solution d'emballage innovante Save the Trip faisait suite \u00e0 sa participation gagnante au concours annuel de 2017.<\/p>","protected":false},"author":1,"featured_media":242485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[45],"class_list":["post-242484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Double Top \u2013 Interview with Marie Falk - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/double-top-interview-with-marie-falk\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Double Top \u2013 Interview with Marie Falk - 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