{"id":242480,"date":"2019-03-05T00:00:00","date_gmt":"2019-03-05T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/what-does-pro-carton-do\/"},"modified":"2021-12-06T15:24:48","modified_gmt":"2021-12-06T15:24:48","slug":"what-does-pro-carton-do","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/what-does-pro-carton-do\/","title":{"rendered":"Que fait Pro Carton ?"},"content":{"rendered":"<div class=\"av-animated-generic top-to-bottom flex_column av_two_third  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p><strong>Nous esp\u00e9rons que vous connaissez les principales activit\u00e9s que Pro Carton entreprend dans le cadre de sa mission de promotion des avantages des cartons et du carton, mais vous n'\u00eates peut-\u00eatre pas au courant de certaines des autres activit\u00e9s auxquelles Pro Carton participe et nous avons pens\u00e9 qu'il serait int\u00e9ressant d'en partager certaines avec vous.<\/strong><\/p>\n<p>L'ann\u00e9e derni\u00e8re, les principales activit\u00e9s que nous avons entreprises comprenaient le lancement du programme d'\u00e9ducation scolaire TICCIT \u00e0 travers l'Europe, un projet de recherche sur la consommation aupr\u00e8s de 7000 acheteurs, la publication du magazine Pro Carton et de l'\u00e9tude Comparaison des plastiques et des cartons et, bien s\u00fbr, l'organisation du concours europ\u00e9en Carton Excellence Awards et du concours Pro Carton Young Designers Awards. Si vous ne connaissez pas l'un de ces programmes, consultez notre site web pour en savoir plus.<\/p>\n<p>De plus, Pro Carton est r\u00e9guli\u00e8rement invit\u00e9 \u00e0 prendre la parole lors de conf\u00e9rences et d'expositions en Europe. L'ann\u00e9e derni\u00e8re, nous avons pris la parole lors d'\u00e9v\u00e9nements organis\u00e9s en Espagne, en Italie, en Autriche, en Allemagne, aux Pays-Bas, en Lettonie, en France, en Su\u00e8de et au Royaume-Uni. L'un des temps forts a \u00e9t\u00e9 la pr\u00e9sentation de Horst Bittermann lors de la conf\u00e9rence Smithers Pira Sustainability in Packaging en octobre, \u00e0 laquelle ont assist\u00e9 plus de 200 propri\u00e9taires de marques et d\u00e9taillants de premier plan \u00e0 Barcelone. Certains de ces \u00e9v\u00e9nements sont organis\u00e9s par les associations nationales de l'ECMA. Pro Carton coop\u00e8re avec les associations nationales sur une vari\u00e9t\u00e9 de projets (y compris les expositions, la publicit\u00e9 et le parrainage d'\u00e9v\u00e9nements) en fournissant un soutien financier et pratique. L'un des plus importants est l'exposition annuelle Fachpack \u00e0 Nuremberg qui attire environ 45 000 visiteurs chaque ann\u00e9e. FFI (l'association allemande du carton) et Pro Carton auront \u00e0 nouveau un stand commun en 2019.<\/p>\n<p>Les packs gagnants de l'Excellence Awards b\u00e9n\u00e9ficient d'une exposition suppl\u00e9mentaire dans de nombreux autres salons en Europe, m\u00eame si nous n'exposons pas nous-m\u00eames au salon, car nous envoyons les produits et le mat\u00e9riel d'exposition qui seront pr\u00e9sent\u00e9s au salon. Les concours nationaux de jeunes designers, que nous envisageons d'organiser dans cinq pays cette ann\u00e9e, sont une retomb\u00e9e du principal concours Young Designers Award.<\/p>\n<p>Pro Carton assure la liaison avec d'autres associations professionnelles afin que les int\u00e9r\u00eats des membres soient bien repr\u00e9sent\u00e9s et nous suivons de pr\u00e8s ce qui se passe sur le plan politique et qui peut affecter notre industrie. Bien entendu, Pro Carton travaille en \u00e9troite collaboration avec l'ECMA, mais aussi avec d'autres associations internationales telles que la CEPI (Conf\u00e9d\u00e9ration europ\u00e9enne des industries du papier), la CITPA (Conf\u00e9d\u00e9ration internationale des transformateurs de papier et de carton en Europe), Two Sides (qui fait campagne au nom de l'ensemble de l'industrie du papier) et Pack2Go, ainsi qu'avec des organisations plus lointaines telles que le Paper Packaging Council aux \u00c9tats-Unis (qui est \u00e0 l'origine du programme TICCIT).<\/p>\n<p>Pro Carton m\u00e8ne une campagne de relations publiques active pour promouvoir les avantages des cartons et du carton. Dans les m\u00e9dias traditionnels, nous avons obtenu l'ann\u00e9e derni\u00e8re pr\u00e8s de 200 articles dans 17 pays diff\u00e9rents et il ne s'agit l\u00e0 que des articles dont nous avons connaissance. Les membres peuvent trouver des exemples de certains des articles et des nouvelles dans la zone r\u00e9serv\u00e9e aux membres de notre site web. Vous trouverez \u00e9galement des messages r\u00e9guliers sur les m\u00e9dias sociaux, notamment sur Facebook, Twitter et LinkedIn. Saviez-vous que nous avons \u00e9galement un site d\u00e9di\u00e9 aux Jeunes Cr\u00e9ateurs Award ? Alors que le nombre de nos adeptes a consid\u00e9rablement augment\u00e9, nous voulons encourager tout le monde \u00e0 suivre et \u00e0 partager les messages que Pro Carton diffuse et nous entreprenons une campagne sp\u00e9cifique sur les m\u00e9dias sociaux pour renforcer notre port\u00e9e en 2019.<\/p>\n<p>Notre site web est une mine d'informations et est r\u00e9guli\u00e8rement mis \u00e0 jour avec les nouvelles du secteur, les articles de nos bulletins d'information et tous les rapports et \u00e9tudes, qui peuvent \u00eatre t\u00e9l\u00e9charg\u00e9s \u00e0 partir de la section Publications. Les informations qui s'y trouvent sont destin\u00e9es \u00e0 tous et nous avons essay\u00e9 de les fournir dans des formats faciles \u00e0 consulter et \u00e0 acc\u00e9der - il y a des flipbooks et maintenant des jpgs des infographies pour que vous puissiez les utiliser dans vos communications.<\/p>\n<p>En 2019, nous terminerons la mise \u00e0 jour de notre rapport sur les donn\u00e9es environnementales, dont l'un des r\u00e9sultats sera une empreinte carbone r\u00e9vis\u00e9e qui refl\u00e9tera, j'en suis s\u00fbr, les mesures positives prises par le secteur pour \u00eatre encore plus respectueux de l'environnement.<\/p>\n<p>Notre t\u00e2che principale est cependant de continuer \u00e0 diffuser notre message selon lequel le carton est renouvelable, recyclable et biod\u00e9gradable - v\u00e9ritablement durable - et l'exemple parfait de l'\u00e9conomie circulaire en pratique. Ce faisant, nous encourageons les propri\u00e9taires de marques et les d\u00e9taillants \u00e0 choisir le carton chaque fois que cela est possible. Pro Carton - Des emballages pour un monde meilleur.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-2  el_after_av_two_third  avia-builder-el-last\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-3  avia-builder-el-no-sibling  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"600\" height=\"400\" class='wp-image-242482 avia-img-lazy-loading-not-242482 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/collage-activity-home-1.jpg\" alt='' title='activit\u00e9 de collage \u00e0 la maison'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/collage-activity-home-1.jpg 600w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/collage-activity-home-1-300x200.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/collage-activity-home-1-18x12.jpg 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/collage-activity-home-1-328x219.jpg 328w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nous esp\u00e9rons que vous connaissez les principales activit\u00e9s que Pro Carton entreprend dans le cadre de sa mission de promotion des avantages des cartons et du carton, mais vous n'\u00eates peut-\u00eatre pas au courant de certaines des autres activit\u00e9s auxquelles Pro Carton participe et nous avons pens\u00e9 qu'il serait int\u00e9ressant d'en partager certaines avec vous.<\/p>","protected":false},"author":1,"featured_media":242481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,79,241,77,242,52],"tags":[45],"class_list":["post-242480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brands-markets","category-legislation","category-national-activities","category-procarton","category-sustainability","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What does Pro Carton do? 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