{"id":242454,"date":"2018-10-17T00:00:00","date_gmt":"2018-10-16T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/grandiose-premiere-des-carton-austria-award\/"},"modified":"2021-11-05T18:05:46","modified_gmt":"2021-11-05T18:05:46","slug":"grandiose-premiere-des-carton-austria-award","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/grandiose-premiere-des-carton-austria-award\/","title":{"rendered":"Grandiose Premiere des Carton Austria Award !"},"content":{"rendered":"<p><strong>Il y a encore une fois un Award pour le Faltschachteldesign de l'Autriche : Pro Carton, PROPAK Austria et le magazine CASH ont uni leurs efforts pour remporter ce concours. Mayr-Melnhof Packaging Austria a \u00e9t\u00e9 r\u00e9compens\u00e9 par un carton de MM Board &amp; Paper !<\/strong><\/p>\n<p>Les meilleures solutions de conditionnement de produits de consommation des Landes ont \u00e9t\u00e9 mises en place. Les crit\u00e8res : l'impact sur le point de vente (visuel, haptique et informatif), le moment d'\u00e9merveillement dans les offres en ligne, l'enthousiasme pour l'emballage et la responsabilit\u00e9 sociale. C'est aujourd'hui que le laur\u00e9at se trouve en position de force.<\/p>\n<p>\"Burgerista\" von Mayr-Melnhof Packaging Austria aus Karton von MM Board &amp; Paper \u00e4hnelt einem kleinen Basket, aus dem die extragro\u00dfen Steak Pommes verlockend hervorschauen. Lors de l'achat, le panier est recouvert d'un voile, ce qui permet au consommateur de pr\u00e9parer ses pommes avec ou sans sauce. Les pommes sont plac\u00e9es sur un plateau en carton, ce qui correspond \u00e0 la culture en magasin de Burgerista. La conception de la structure est facile \u00e0 r\u00e9aliser : Le conditionnement se fait rapidement, un pliage n'est pas n\u00e9cessaire, une l\u00e9g\u00e8re agrafage est n\u00e9cessaire.<\/p>\n<p>Die Preisverleihung fand am 17. Oktober 2018 im Rahmen des Pro Carton PROPAK Austria Marketing Events im Wiener Hotel Marriott statt. Tant par le vote en ligne que par le vote du jury, la \"Burgerista\" de Mayr-Melnhof Packaging Austria a remport\u00e9 le prix. La d\u00e9cision du jury : \"Un bon effet optique, sans effet d'entra\u00eenement, associ\u00e9 \u00e0 un fonctionnement parfait - et un produit tr\u00e8s agr\u00e9able \u00e0 utiliser\". Les prix ont \u00e9t\u00e9 annonc\u00e9s par Willy Zwerger, chef de la r\u00e9daction du magazine CASH, ainsi que par Hannes Schleich, pr\u00e9sident de PROPAK Austria\/Faltschachtelindustrie, et Horst Bittermann, pr\u00e9sident de Pro Carton.<\/p>\n<p>&nbsp;<\/p>\n<h3>La carri\u00e8re d'un jeune talent<\/h3>\n<p>Horst Bittermann a \u00e9t\u00e9 particuli\u00e8rement touch\u00e9 par la carri\u00e8re de la pr\u00e9sidente. \"Kalina Hristova est un exemple de la fa\u00e7on dont le Pro Carton Young Designers Award peut cr\u00e9er un jeune talent. Elle a \u00e9t\u00e9 deux fois finaliste du concours international Pro Carton Young Designers Award et a obtenu le prix \u00f6sterreichischen Award. Depuis, elle occupe une place de choix dans l'\u00e9quipe de Mayr-Melnhof Packaging Austria, o\u00f9 elle participe \u00e0 la conception de nouveaux emballages de qualit\u00e9. Ein wunderbares Beispiel, wie eine junge Designerin die Chance n\u00fctzt, beim Young Designers Award mitzumachen und dann ihren Weg in ein gro\u00dfes Unternehmen findet und dort so hervorragend arbeitet, dass sie auch diesen Preis gewinnt.\"<\/p>\n<p>Die Preistr\u00e4gerin bedankte sich bei Pro Carton, PROPAK Austria, beim Handelsmagazin Cash und vor allem auch beim Publikum. \"En ce qui concerne le design, il faut toujours que l'homme suive le fil rouge - un bon design peut aussi \u00eatre facile \u00e0 r\u00e9aliser. Burgerista est un bon exemple, il ne s'agit pas d'un emballage superflu, mais plut\u00f4t d'un moyen de conserver les pommes chaudes. De plus, l'emballage doit \u00eatre muni, apr\u00e8s l'exp\u00e9dition, d'une \u00e9tiquette pour le contenu, sur laquelle l'homme peut remplir le tout avec du sucre.\"<\/p>\n<p>&nbsp;<\/p>\n<h3>Auch im n\u00e4chsten Jahr<\/h3>\n<p>Hannes Schleich konnte die Fortsetzung des erfolgreichen Awards verk\u00fcnden : \"Unsere Faltschachtelentwicklungen sind in den letzten Jahren wesentlich besser geworden. Cependant, dans notre industrie, nous n'avons pas obtenu de prix pour les emballages. C'est pourquoi nous avons d\u00e9cid\u00e9 d'utiliser une nouvelle plate-forme Award pour les emballages autrichiens. Avec cette nouvelle plateforme, notamment gr\u00e2ce \u00e0 la collaboration de Pro Carton et PROPAK Austria avec le magazine CASH, nous sommes tr\u00e8s satisfaits. Das zeigen auch die vielen Einreichungen. Je peux maintenant dire que le prix de la nouvelle ann\u00e9e est \u00e0 nouveau attribu\u00e9 et je remercie Willy Zwerger et CASH, qui nous soutiennent.\"<\/p>\n<p>Willy Zwerger, de la revue Handelsmagazin CASH, a d\u00e9clar\u00e9 : \"Je ne peux rien dire sur l'importance de l'emballage dans le marketing, tant pour les producteurs que pour le commerce. Dans ce sens, je remercie non seulement dem Sieger et tous les autres acteurs \u00fcberaus kreativen Einreichern, mais aussi Pro Carton Austria et PROPAK Austria pour cette \u00e9tape importante, \u00e0 savoir la cr\u00e9ativit\u00e9 de l'emballage dans toute l'Autriche, qui doit \u00eatre port\u00e9e \u00e0 la connaissance de l'utilisateur et qui doit lui apporter un avantage concurrentiel qu'elle poss\u00e8de \u00e9galement dans le domaine international. Deshalb freuen wir von CASH uns schon sehr auf den 2. Carton Austria Award im n\u00e4chsten Jahr\".<\/p>\n<p><em>Weitere Informationen :<\/em><br \/>\n<em>Suzanne E. McEwen, conseill\u00e8re en marketing de Pro Carton<\/em><br \/>\n<a href=\"mailto:mcewen@mcewen.at\"><em>mcewen@mcewen.at<\/em><\/a><\/p>\n<p><em><a href=\"http:\/\/www.cash.at\">www.cash.at<\/a> <\/em><br \/>\n<em><a href=\"http:\/\/www.propak.at\">www.propak.at<\/a> <\/em><br \/>\n<a href=\"http:\/\/www.procarton.com\"><em>www.procarton.com<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Il y a encore une fois un Award pour le Faltschachteldesign de l'Autriche : Erstmals schlossen sich Pro Carton, PROPAK Austria und das Handelsmagazin CASH zusammen, um einen solchen Wettbewerb auszuschreiben.<\/p>","protected":false},"author":1,"featured_media":242455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77,242],"tags":[],"class_list":["post-242454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-activities","category-procarton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grandiose Premiere des Carton Austria Award! 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